Summary
Overview
Work History
Education
Skills
Certification
References
Timeline
Generic

Darren Simpson

Cottingham,Hull

Summary

Dynamic professional with expertise in motor trade development, demonstrating exceptional communication and interpersonal abilities. Proficient in Kerridge & Pinnacle DMS systems, with strong skills in planning, prioritising, and managing workloads. Adept at thriving under pressure while employing problem-solving and analytical skills to drive success. Committed to teamwork and collaboration, offering leadership that ensures high levels of retention. Skilled in Excel and Word, aiming to leverage these competencies towards continued career growth within the industry.

Overview

19
19
years of professional experience
6
6
years of post-secondary education
1
1
Certification

Work History

General Sales Manager

Listers
Lincoln, Lincolnshire
02.2025 - Current
  • Driving sales team, supporting them in achieving planned KPI's, Volume Target's, Finance and Value Added Products.
  • Recognised with Best In Class award from Reputation.Com. First for Listers.
  • Launched Listers U at Lincoln, securing sales of non-franchised cars that might otherwise have been redirected to other Listers sites or Auction. Adding £149,531 additional chassis profit plus £31,963 in finance income to overall performance.
  • Transformed Visual Mystery Shops results from 81.9% Q1 2024 to 94.9% in Q1 2025, 16.5% above national average of 78.4%.
  • Attained 100% CRS for New Cars YTD 2024, outperforming National Average by 7.7%
  • Attained 92.2% CRS for Used Cars YTD 2024, exceeding National Average by 4.1%
  • Achieved £392 GPU Trade Profit from 192 Units sent to Auction.
  • Conduct Daily, Weekly and Monthly Reviews.
  • Resolve customer complaints promptly, maintaining company reputation whilst also maintaining high levels of customer satisfaction.
  • Recruit, onboard and mentor new colleague

Head of Business

Evans Halshaw
Cardiff, Leeds, Plymouth, Wolverhampton
02.2020 - 09.2023
  • Direct responsibility for several locations over 3-year period whilst traveling and staying away from home 5 days week Monday to Friday.
  • From Vauxhall Plymouth, Vauxhall Leeds, Vauxhall Citroen & DS Cardiff and finally Vauxhall Wolverhampton reporting directly to National Franchise Director.
  • All of these businesses where underperforming in several areas from staffing issues, strained manufacture relationships, poor sales in Aftersales and Sales and most importantly customer retention and CSI, ensuring teams where GI and Health and Safety compliant whilst controlling costs and departmental budgets.
  • Stabilised work forces at above locations whilst recruiting locally
  • Improved relationships with Manufactures
  • Motivated and Inspired Team to be best can be whilst arming them with tools needed to be best in their roles
  • Improved Manufacture CSI through training and written scripts giving team confidence to speak to customers creating positive and memorable experiences
  • Increased sales performance and profitability
  • Achieved General Insurance and Health and Safety compliance
  • Installed and ensured Covid restrictions were adhered to by both customers and colleagues
  • Rolled out Click and Collect facility ensuring safety of colleagues and customers.
  • Managed training programmes, enhancing staff performance levels significantly.
  • Implemented processes to improve productivity, reducing overhead costs.

General Manager / Head Of Business

Vertu Motors Nissan
Derby, Derby
03.2016 - 02.2019
  • Direct responsibility for 40 team members and overall accountability for overall day to day running of dealership whilst motivating and inspiring team to be best can be.
  • Ensuring policies, procedures were adhered to while maintaining health and safety of customers and colleagues.
  • Reporting directly to Regional Director.
  • Responsibility's included Recruitment, HR, Payroll, Health & Safety and delivering high levels of customer CSI whilst working within core values of business.
  • Delivered Upper Quartile Customer Experience in both Sales and Service
  • Increased Dealership Scorecard from Lower to Upper Quartile
  • Improved Dealership Great Place to Work Scores

Parts Leader Through to Dealer Principal

Evans Halshaw
Hull, Kingston upon Hull
07.2006 - 03.2016
  • Involved in every aspect of the dealership, from New and Used cars to the selling of parts and labour through the after sales departments.
  • Motivating, driving and delivering exceptional results through training and development of the team.
  • Maximising sales whilst delivering great customer experience.
  • Monitoring and managing stocks and financial performance on a daily, weekly and monthly basis whilst meeting key KPI's.
  • Continual development of team members to ensure we remained market leaders whilst ensuring the sales process was followed.
  • Monitor monthly management accounts to ensure KPI's are met, and budgets achieved.
  • Review and action debtors, ensure the UCM process is followed and adhered to daily.
  • Accurately appraise part exchanges to achieve current market values and avoiding trade losses.
  • Carry out showroom reviews with team members developing the skills of Technicians with monthly reviews discussing their performance and growth targets, using Vehicle Health Check in After Sales which ensure accurate reporting of Red and Amber work.
  • Attaining new business accounts and account management, health and safety, credit control, customer services, analysis of KPI 's monthly, monitoring market conditions/trends and devising plans to continually drive business forward, ensuring all targets are achieved.
  • Achieved UCM accreditation
  • Achieved VHC accreditation
  • Improved manufacturer CS
  • Achieved Motability Dealer Award for both Sales and After Sales
  • Sales Team of the year
  • Invited to attend Ford AGA's board meetings to help grow brand
  • Second in Top Gun top performers league
  • Achieved number 1 in district for Blue Oval Club performance
  • Completed LDP Leader Developmet Progamme with Dealer Principal being the objective
  • Successful integration of Runabouts ( Vehicles desitinned for Trade )

Education

GCSEs - English, Math, Science,

Trinity House
Hull, Kingston upon Hull
09.1990 - 06.1996

Skills

  • Communication and interpersonal abilities
  • Planning, prioritizing, and managing workloads
  • Ability to thrive under pressure
  • Problem-solving and analytical skills
  • Teamwork and collaboration
  • Leadership with high levels of retention
  • Experience in motor trade development
  • Kerridge & Pinnacle DMS systems
  • Excel and Word proficiency

Certification

  • Business Planning
  • Performance Planning and Appraisal
  • Recruitment and Selection
  • Managing a Successful Department
  • Achieved Silver Parts Manager status at Vauxhall College

References

References available upon request.

Timeline

General Sales Manager

Listers
02.2025 - Current

Head of Business

Evans Halshaw
02.2020 - 09.2023

General Manager / Head Of Business

Vertu Motors Nissan
03.2016 - 02.2019

Parts Leader Through to Dealer Principal

Evans Halshaw
07.2006 - 03.2016

GCSEs - English, Math, Science,

Trinity House
09.1990 - 06.1996

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