Darren Kandekore

• Managing and maintaining a portfolio of 23 WordPress websites targeting the East Asian market.
• Managing & maintaining 2 Plesk Apache servers.
• Deployed backup, security & data storage server strategies.
• Migrated Analytics properties from Universal Analytics to Google Analytics 4, including setting up signals.
• Optimised websites for speed using caching, minify, compression and JavaScript deferment.
• Fix issues highlighted in SEMrush & Webmaster Tools reports.
• Troubleshooting issues with websites and fixing scripting and use issues.
• Coded websites using HTML, CSS, JavaScript, PHP, and jQuery languages.
• Provided front-end website development using WordPress.
• Provided security maintenance and patching on website interface to maintain viability after launch.

• Developed an automated hosting & domain billing platform using WHMCS.
• Managed an Apache server using WHM and configured cPanel accounts alongside a shared reseller platform.
• Established a partnership with Nominet, the UK domain registry, to become an official domain registrar.
• Configured and installed SSL certificates.
• DNS management.
• Monitored system performance and responded to alerts.
• Maintained applications to keep the software current with necessary software updates and upgrades.
• Managed computer operation scheduling, backup, storage and retrieval functions.
• Managed data backups and disaster recovery operations.
• Introduced management tools to create and manage a virtual server computing environment.
• Diagnosed and executed resolutions for network and server issues.
• Tested programs and databases to identify issues and make necessary modifications.
• Built databases and table structures for web applications.
• Responded to end-user support requests and patiently walked individuals through basic troubleshooting tasks.
• Rolled out software updates and applied server patches to thwart threats from penetrating networks.
• Troubleshooting and diagnosing problems to resolve a wide range of technical issues accurately.

• Developed an automated lead generation network producing between 150 and 200 leads a day to scrap car collection businesses.
• Developed strategic partnerships with scrap companies nationwide.
• Front-end website development using WordPress.
• Managed a Google AdWords campaign with a monthly spend in excess of £8,000.
• Implemented Google Analytics and Webmaster Tools.
• Created a number plate lookup plugin using an API
• Developed CRM application to receive data entered into number plate lookup plugin and automatically distribute leads via SMS and/or email to a specific recipient based on postcode.
• Planned website development, converting mockups into usable web presence with HTML, JavaScript, and API coding
• Adhered to SEO best practices while designing sites
• Coded websites using HTML, CSS, JavaScript and jQuery languages
• Interviewed, hired and trained staff, leading performance reviews and offering constructive feedback
• Multitasked across multiple functions and roles to meet deadlines, targets & budgets
• Managed marketing campaigns to cultivate brand awareness and drive website traffic.
• Masterminded highly successful digital strategies for various platforms to attract customer engagement.
• Monitored and optimized advertising campaigns using Google, Facebook and Bing.
• Monitored return on investment of online and social media marketing efforts.

• Website development and managing staff.

• Developed and managed over 300 websites

• Server & domain management as detailed in 'Host Dada' role.

• Project Management & Customer Engagement
• Java, HTML, CSS, SQL & PHP programming & development
• Hosting & Email Management & Administration
• Hosted Exchange & Microsoft 365 management & support
• CRM Development & Management
• Initiated sales and marketing strategies to foster the achievement of revenue goals.
• Formed strategic partnerships and connections with potential clients to drive business development.
• Leveraged marketplace trends to create solutions and refine business strategies.
• Leveraged professional networks and industry knowledge to strengthen client relationships.
• Analysed business needs while soliciting customer feedback for process improvements.
• Enhanced functionality and appearance of internal websites and software and repaired functionality issues
• Translated customer requirements into technical site concepts for bidding and initial planning purposes
• Kept software up to date and monitored website for security vulnerabilities to boost overall security
• Coordinated copywriting and designed images to craft website content
• Delivered technical presentations to illustrate proposed site designs
• Acquired and exploited existing code and assets to accelerate project completion
• Multitasking as a web developer, webmaster, project manager, server administrator, manager & owner.
• Delivered appraisals and managed human resources
• Budgeting and payroll

• Sold non-traditional advertising in niche publications, commercial publications, digital platforms and direct mail formats.
• Helped customers in determining the design and layout of sold and spec ads.
• Used consultative sales techniques to pinpoint customers' advertising needs and close on short-term and long-term sales contracts.
• Created and presented media and advertising packages to prospective customers.
• Developed strong relationships with advertisers and negotiated pricing following established procedures.
• Developed sales leads and uncovered new business opportunities through prospecting and cold calling.
• Used cold calling to reach out to local business owners needing new advertising products and services.
• Prepared and delivered sales presentations to businesses to sell new advertising programs.