DARREN CLARK

Strategic operations leader driving revenue growth, operational efficiency, and service excellence in the electrical services sector. Since stepping into the COO role at DJ Mayhead Electrical, I have:

• Secured contracts exceeding £1.2 million, significantly increasing annual revenue
• Led a full operational restructure, streamlining workflows and reducing inefficiencies
• Improved financial and resource management, resulting in stronger margins
• Expanded our service offerings and deepened client partnerships across the South West

With a focus on scalability, innovation, and sustainable growth, I ensure DJ Mayhead Electrical delivers high-quality results while maintaining industry-leading standards. Passionate about building high-performing teams, implementing smart systems, and driving continuous improvement to support long-term business success.

• Responsible for developing and executing strategic initiatives, creating targeted content and utilising digital platforms to share information, insights, and best practices about dyslexic experiences.
• Work closely with diverse stakeholders including individuals, organisations, and governments to foster connectivity and cooperation within the dyslexic community on a global scale.
• Specific tasks and responsibilities include: -
• Overseeing the strategic direction of the organisation to ensure alignment with mission and goals.
• Align overall business plan with marketing plan, monitor ROI on all marketing and sales activities, including digital analytics, CTAs, conferences, and online events.
• Implementing changes and proposed plans to drive growth and success.
• Engaging in media obligations and public relations to promote the organisation and its mission.
• Interacting with other leading executives to form strategic partnerships and collaborations.
• Maintaining accountability with the board by providing regular updates and reporting on the organisation's performance.
• Lead and manage a dedicated team to achieve the organisation's goals.
• Developing and implementing strategies to raise awareness about dyslexia and other learning differences, including through the use of social media and other digital platforms.
• Collaborating with other organisations, institutions, and individuals who are dedicated to supporting neurodiversity and individuals with dyslexia.
• Working with funders, sponsors, and other stakeholders to secure the resources needed to sustain and grow the organisation.
• Developing a vision and communicating this throughout the organisation's various departments to ensure cohesion, collaboration and company culture.
• Creating and developing company policy and procedures to ensure structure, direction and organisational alignment.
• Monitor and structure business plans around economic climates and market changes and positioning.
• Manage and deliver yearly budgets and capital expenditures.
• Increased customer engagement levels by 50%.
• Increased revenue and secured sponsorship by 35%.
• Tripled reach and engagement of the global ‘Go Red' campaign, and staff engagement of campaigns.
• Created and implemented the successful mental health campaign ‘Dyslexia & Me' globally, which interacted with over 50 countries who partnered with the campaign.
• Provided strategic direction for human resources management team.
• Monitored evolving regulatory changes and parameters to maintain operational compliance.
• Created succession plans and promotion paths for staff.
• Led high-performing teams and developed organisational leadership capacity.
• Improved business HR policies by guiding and collaborating with managers.

• Dedicated to creating a supportive and inclusive community for individuals with dyslexia and other neurodiverse conditions.
• Combined motivational speaking, consultancy, and training activities, to empower individuals and professionals to reach their full potential.
• During national lockdown of 2020-21 the GDG hosted monthly online networking events, providing a global platform for individuals to connect, share their initiatives, personal stories and best practices.
• These events brought together participants from around the world including USA, Australia, Africa, and Europe, creating an inclusive and supportive space for individuals to network and learn from one another.
• Created online networking platform.
• Successfully marketed platform to over 30 countries of whom members subscribed to a monthly event.
• Created fundraising events for other dyslexia charities, raising funds to support the Rare Gem Talent School in Kenya.
• Generated several PR opportunities through UK tabloids, radio stations and appeared on popular Kenyan breakfast show to raise awareness for dyslexia globally.
• Leveraged available resources and worked creatively with limited infrastructure.
• Researched and pursued opportunities to further business growth and development.
• Please see link below to Gala Ball fundraising event: https://youtu.be/gbmtx7UMwq4

• Founded and scaled the Spotless Cleaning Company into the Spotless Group—an award-winning organisation comprising a digital marketing agency, staff training consultancy, and international speaking services.
• Developed and executed strategic business plans to drive talent development, operational excellence, and commercial growth.
• Designed and implemented employee development programmes, creating clear progression routes from apprenticeship to leadership roles.
• Trained and mentored management teams, building a strong leadership culture and cohesive company-wide vision.
• Built a high-performance culture that created over 500 jobs in the South West, contributing to regional economic growth.
• Fostered open communication across all levels of staff, driving collaboration and team engagement.
• Surpassed regional revenue goals by aligning business development with long-term strategy.
• Winner of Male Entrepreneur of the Year at the South West Business and Community Awards (2019).
• Drove sales through effective marketing strategies.

• Developed and implemented strategies to improve store performance, managing budgets and financial targets.
• Training and developing staff.
• Building strong relationships with suppliers and partners.
• Ensuring compliance with company policies and procedures.
• Maintaining high levels of customer service and satisfaction.
• Established as respected and successful leader within the company.
• Managed daily operations by overseeing financials, key performance indicators and employee performance.
• Responsible for over £4 million per week in turnover across 52 stores managed.
• Built and maintained positive relationships with employees, enhancing staff retention figures.
• Strategised long-term business needs, driving customer feedback to deliver ongoing process improvements.
• Created clear company mission and vision statements, improving staff focus and motivation.
• Partnered with sales and service delivery agents, resulting in organisational growth.
• Refined execution of project plans to overcome challenges and deliver high-quality results.