Darrel Alison
Birmingham
Summary
Dynamic leader with a proven track record at 4DJ, adept in rebranding and expanding both online and in-store footprints. Excelled in B2B and B2C sales, showcasing exceptional planning, organization, and client-focused strategies. Skilled in managing comprehensive online advertising campaigns and fostering robust client relationships, significantly enhancing business growth and operational efficiency.
Overview
15
15
years of professional experience
Work History
Sales Director
4DJ
04.2018 - Current
- In 2018, I was asked by the MD/Owner to plan and oversee the complete restructuring of the business, including rebranding, online and in-store expansion, acquiring new premises, and streamlining processes.
- Developed the B2B Installation Division to facilitate working with small, single-venue businesses to national chains.
- Launching our new brand campaign, including an e-commerce store, allowed us to remain profitable throughout the pandemic.
Manager
4dj.co.uk / Matthews Electronics
01.2014 - 04.2018
- I was initially brought on board as Sales Executive to handle 4dj.co.uk's online presence, encompassing all aspects of social media, the website, and blogs.
- Within the 1st year, I was promoted to Manager, at which point I was able to diversify slightly.
- Having more input with Sales, Finance, Suppliers, Purchasing, and Merchandising, also spending brief periods working with our repair and install department.
Digital Account Manager
British American Media LTD
10.2011 - 01.2014
- Developed marketing strategies based on corporate objectives and market trends.
- Assisted in the development of promotional materials such as landing pages, email newsletters, social media posts.
- Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
- Maintained strong communication with clients throughout the entire project lifecycle.
Recruitment Consultant
Edgar Cowen Ltd
04.2011 - 09.2011
- At Edgar Cowen, my role required me to work with both employers and job seekers to facilitate a successful match.
- Whether advising a company on a candidate-sourcing strategy or helping a potential candidate take the next step in their career, it was my job to make it as quick and smooth as possible.
- Clients included SMEs to multi-nationals.
- Sourcing suitable candidates via networking, advertising, and referrals.
- Maintaining and updating CRM.
- Managing the job offer process and negotiating salary packages.
- Developing and managing ongoing client relationships, both on the phone and face-to-face.
- Organizing and attending regular client entertainment events.
Telesales Executive
Cream Financial Solutions LTD
02.2010 - 04.2011
- Conducted regular outreach activities including outbound calls, emails, text messages. for lead generation purposes.
- Maintained a database of prospects and current clients for tracking purposes.
- Identified customer needs and offered appropriate solutions to meet those needs.
Education
A - level - Politics, Media, Physical Education, Biology
Aldridge School
06-2009
G.C.S.E - Science, English, Maths, Physical Education, Art, Religious Studies, Business
Aldridge School
06.2007
Key skills
- Ability to engage with a diverse range of people and personalities.
- Managing online advertising campaigns.
- Good knowledge of Microsoft Office Software including Word, Excel and Outlook.
- Using market knowledge and current affairs to influence and adapt the process in which I work.
- Able to present findings and ideas to large groups.
- Experience in Management, Telesales, B2C, B2B, Online, Events and Recruitment.
- Able to manage all aspects of sales to prospective and current customers, including providing highly technical and administrative product information.
- Ability to prioritise and work under limited supervision.
- Able to integrate and establish working relationships with colleagues.
- Can communicate information and ideas to others in an understandable manner.
Previous Clients
- Ubisoft
- Ministry of Sound
- Un.titled
- Sekushi Nightclub
- Fabric
- Duck and Cover
- Adidas
References
Available on request.
Timeline
Sales Director
4DJ
04.2018 - Current
Manager
4dj.co.uk / Matthews Electronics
01.2014 - 04.2018
Digital Account Manager
British American Media LTD
10.2011 - 01.2014
Recruitment Consultant
Edgar Cowen Ltd
04.2011 - 09.2011
Telesales Executive
Cream Financial Solutions LTD
02.2010 - 04.2011
A - level - Politics, Media, Physical Education, Biology
Aldridge School
G.C.S.E - Science, English, Maths, Physical Education, Art, Religious Studies, Business
Aldridge School