Darin Griffin
Runcorn,Cheshire
Summary
Dynamic and results-driven sales professional with a strong foundation in technical sales understanding and key account handling. Demonstrates exceptional leadership competency and team leadership skills, effectively managing client retention and customer database management. Proficient in CRM software, MS Office Suite, and direct sales techniques, with a proven track record in sales trend analysis and lead qualification. Committed to leveraging product knowledge advocacy to drive profit and loss understanding while tracking key performance indicators. Aspires to further enhance strategic sales initiatives within a forward-thinking organisation.
Overview
9
9
years of professional experience
Work history
Sales Director / Owner
Makeover My Kitchen Ltd
02.2025 - 12.2025
- Manage all incoming leads and drive the full sales pipeline from enquiry to conversion.
- Carry out in-home consultations, surveys and design discussions to understand customer requirements.
- Produce accurate, tailored quotes and guide customers through the buying process.
- Handle follow-ups, customer communication and objection handling to maximise conversions.
- Oversee scheduling, supplier relationships, budgets and installation timelines.
- Ensure kitchen makeovers are delivered on time, on budget and to a high standard.
- Manage overall business operations including customer experience, quality control and aftercare.
Project Manager – Sales
Dream Doors (Sefton & Ormskirk)
03.2024 - 01.2025
- Managed full lifecycle of kitchen makeover projects from enquiry to aftercare.
- Conducted detailed surveys and provided design, material and colour consultations.
- Created accurate quotes using advanced Excel pricing tools.
- Coordinated installation teams, schedules, budgets and project timelines.
- Resolved on-site issues and provided hands-on technical support.
- Managed bookkeeping, supplier accounts and cost control using Xero.
- Created social media content, online advertising and project visuals.
- Ensured strong communication and customer satisfaction throughout.
Operations Manager (Compliance)
10Bridge Ltd (Medical)
12.2018 - 02.2024
- Ran day-to-day operations ensuring compliance with internal procedures and MedCo standards.
- Managed a team of six case handlers and supported escalated issues.
- Communicated with customers, suppliers, medical experts and solicitors.
- Led monthly management meetings and produced SLA, KPI and cash flow reports.
- Managed compliance for 150+ General Practitioners.
- Oversaw invoice processing, data entry and appointment scheduling.
- Maintained Xero and produced high-volume reports and templates.
- Handled debt recovery through direct liaison with solicitors.
Enforcement Team Manager
Emovis Merseyflow
08.2017 - 10.2018
- Launched the new Enforcement department and managed the full go-live period.
- Developed and delivered training packages for new staff.
- Created a complete suite of acceptance and rejection letter templates.
- Managed a customer relations team handling appeals and representations.
- Coached and developed team members to improve performance.
- Drove continuous improvement initiatives using data and performance trends.
- Ensured compliance with regulations and internal procedures.
- Maintained strong communication with internal stakeholders and Halton Borough Council.
Quality Control – Enforcement Department
Emovis Merseyflow
06.2017 - 08.2017
- Prioritised high-volume caseloads to meet KPI requirements.
- Delivered coaching sessions and group training for staff.
- Reviewed letter templates to maintain compliance with business rules.
- Monitored team performance and identified trends for targeted coaching.
- Provided ongoing operational support to the Enforcement Team Manager.
Education
AAT Accounting -
GCSEs - Grade C and Above
Skills
- Technical sales understanding
- Key account handling
- Results-Driven attitude
- Client retention management
- MS office suite proficiency
- Direct sales techniques
- Product knowledge advocacy
- Leadership competency
- Team Leadership
- Customer database management
- Key performance indicator tracking
- Profit and loss understanding
- CRM Software proficiency
- Sales trend analysis
- Lead qualification
- Excel spreadsheets knowledge
- New customer onboarding
- Customer services
REFERENCES (ADDITIONAL DETAIL CAN ALSO BE SENT UPON REQUEST)
- Kevin, Gorodkin, Company Director Dream Doors Sefton
- Racheal, Browes, 10Bridge Ltd Managing Director
Timeline
Sales Director / Owner
Makeover My Kitchen Ltd
02.2025 - 12.2025
Project Manager – Sales
Dream Doors (Sefton & Ormskirk)
03.2024 - 01.2025
Operations Manager (Compliance)
10Bridge Ltd (Medical)
12.2018 - 02.2024
Enforcement Team Manager
Emovis Merseyflow
08.2017 - 10.2018
Quality Control – Enforcement Department
Emovis Merseyflow
06.2017 - 08.2017