Daria Al-Zubi
London
Summary
A multilingual, charismatic young professional, I have actively pursued diverse experiences while completing my bachelors degree through roles as a Brand Marketing Executive at GSK, a Business Development Manager at Amazon, a PR intern, and a Sales Lead at a pre-revenue startup. Recently graduating in July 2023, I am now fully committed to pursuing my passion for brand marketing. Results-driven to develop and implement successful marketing plans and brand strategies, I utilise customer insights to develop creative strategies that drive customer loyalty and brand recognition. Equipped with a deep understanding of marketing and a dedication to continuous learning, I am well-prepared to excel in my next job.
Overview
3
3
years of professional experience
Work History
Sales Lead
Fractal Homes
04.2023 - 06.2023
- Embraced the opportunity to explore a Sales Lead role at a pre-seed, pre-revenue startup.
- Developed 8 sales referral partnerships from scratch, adapted the sales process to align with the company's strategy pivot, and conducted thorough market research and competitor analysis to support investor presentations.
Business Development Manager
Amazon
09.2021 - 04.2023
- Explored uncharted territory and discovered a potential growth area within the grocery segment.
- Converted this idea to a high-priority international, pan-EU project to expand Amazon's offering.
- Led the market data analysis to identify the relevant grocery brand gaps and created a phased approach to onboard new vendors and new selection, broadening website selection and customer experience.
- Built a strong understanding of the grocery segment in the UK, and developed awareness of players and products in grocery categories.
- Dived deep into data analysis of competitors selection, strengths and weaknesses, alongside unmet customer pain points to establish the best possible product.
- Demonstrated excellent project-managing and relationship building skills through liaising with and managing internal and external stakeholders, including major FMCGs like Unilever and Coca Cola.
- Presented to and collaborated with global senior leadership (VP-level) to launch the multi-billion project.
- Developed a strong understanding of the P&L and based the project proposals on it.
Public Relations Work Experience
Cirkle
07.2021 - 08.2021
- Acquired valuable experience in both trade and consumer PR, developing a well-rounded understanding of the industry.
- Played an active role in high-profile projects, including coordinating the GSK Oral Health Day influencer activity, crafting engaging press releases and managing social media campaigns for Ferrero, and assisting with trade releases for Premier Foods' new product development.
Brand Marketing Executive
GSK
06.2020 - 07.2021
- Developed and implemented effective digital-first brand strategy, activation and marketing plans for Aquafresh, surpassing industry benchmarks for brand awareness and purchase intent. Leveraged KPIs, customer data, and feedback to inform strategic decision-making.
- Cultivated strong and collaborative relationships with creative agencies, fostering effective partnerships to create assets and drive successful marketing campaigns for the brand.
- Led an e-commerce optimisation project, surpassing competitors in market share growth. Ensured all Aquafresh products look their best on the digital shelf of all major grocery stores.
- Built a strong understanding and executed an omni-channel marketing approach, including ATL, BTL and POS marketing.
- Evaluated and optimised various processes, leading to increased efficiency and cost savings of £15,000 for the brand and £60,000 for the overall category.
- Project managed internal multi-functional teams and external partners, including regulatory, finance, media agencies, creative agencies, Google, and Facebook.
- Brought the new Aquafresh app and website to launch through testing and providing constant feedback to the agencies.
Education
BSc - Business Management
University of Surrey
Guildford, United Kingdom 09.2018 - 07/2023
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
IE Business School
Barcelona, Spain 01.2021 - 03/2021
Food and Consumer Goods Industry Course
IGD
London, United Kingdom 09.2020 - 11/2020
Skills
- Marketing campaign management
- Media planning
- Brand-building strategies
- Ability to work under pressure
- Creative problem solving
- Cultural awareness
- Flexibility and adaptability
- Leadership & teamwork
- Data analysis
- Thorough understanding of the FMCG landscape
Languages
English
Proficient
C2
Arabic
Proficient
C2
Russian
Proficient
C2
Turkish
Elementary
A2
Spanish
Elementary
A2
Timeline
Sales Lead
Fractal Homes
04.2023 - 06.2023
Business Development Manager
Amazon
09.2021 - 04.2023
Public Relations Work Experience
Cirkle
07.2021 - 08.2021
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing
IE Business School
01.2021 - 03/2021
Food and Consumer Goods Industry Course
IGD
09.2020 - 11/2020
Brand Marketing Executive
GSK
06.2020 - 07.2021
BSc - Business Management
University of Surrey
09.2018 - 07/2023
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