Danyal Razzaq

• Secured a brand partnership with Alo for a client, by pitching ideas and identifying opportunity. Original deal had stalled, content change and negotiation skills revived it.

• Developed creative Instagram content ideas, to help engagement boost, as page was losing interest.

• Advised on personal brand positioning, increased professionalism and attractiveness to more sponsors.

• Advised on how to create content that will appeal to American audiences.

• Gave content ideas and advice for her footballer partner Alejandro Garnacho, for family content.

• Assisted in promotional campaigns by contributing creative content ideas tailored to Madison Beer's brand and audience.

• Supported content production, including filming and concept development for social media.

• Helped align content with music promotion strategy, strengthening engagement and visibility around key released.

• Collaborated in a fast-paced, creative environment, such as music video sets, photoshoots, magazine interviews to increase visibility around key releases.

• Collaborated in a fast-paced, creative environment requiring adaptibility and trend awareness.

• Contracted to increase visibility and engagement on TikTok music campaign posts.

• Implemented community seeding by created authentic, conversation-starting comments to drive interaction and virality.

• Boosted positive sentiment and encouraged user participation, which contributed to song promotion success, (includes songs such as Taylor Swift - Karma (feat. Ice Spice), Nicki Minaj & Ice Spice - Barbie World).

• Gained hands on experience with music marketing, viral content strategy, and TikTok audience growth tactics.

• Gave content ideas to make posts go viral with the songs.

• Managed TikTok & Instagram accounts for the TV show Superstore, engaging a community of over 100,000 followers.

• Produced platform specific content such as memes, short clips, GIFs, engaging with fans, and behind the scenes footage to increase engagement.

• Co-ordinated live time posting during episodes to increase real-time audience interaction.

• Started TikTok account from scratch, having nothing to start off from, to getting it verified and active.

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• Collaborated on a campaign to increase visibility and virality during COVID, when her engagement was decreasing.

• Acted as an engagement catalyst, guiding audience energy and conversation to amplify Lizzo's brand image and music promotion.

• Contributed to created an authentic, fan-driven atmosphere that encouraged higher viewership and shareability.