Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
D'ANTONI MCNEIL

D'ANTONI MCNEIL

SEO Executive
Sutton Coldfield

Summary

Senior SEO Executive with 5+ years’ experience delivering scalable organic growth in eCommerce and agency settings. Expertise in technical SEO, search intent modelling, and site architecture optimisation. Proven track record improving crawl efficiency, rankings, and revenue-driving traffic.

Overview

7
7
years of professional experience
6
6
Certifications

Work History

SEO Executive

Vape Supplier
01.2025 - Current
  • Delivered +47% organic traffic growth via structural optimisation and internal linking redesign
  • Built revenue-aligned SEO content roadmaps targeting transactional category gaps
  • Led technical audits using Screaming Frog & GSC to diagnose crawl inefficiencies
  • Partnered with developers to implement structural and performance improvements
  • Strengthened topical authority through hierarchical linking frameworks

SEO Executive

Pure Essence Greetings
01.2023 - 01.2025
  • Oversaw SEO performance across 10+ client accounts
  • Built keyword clustering models to define content hierarchy
  • Delivered technical audits and strategic SEO recommendations
  • Produced growth forecasts and performance reporting
  • Collaborated with content and dev teams to execute roadmap actions

Junior SEO Account Manager

Get Found
01.2020 - 01.2023
  • Assisted in SEO & PPC campaign execution
  • Conducted keyword research and on-page optimisation
  • Supported landing page improvements and reporting
  • Contributed to performance tracking dashboards

Digital Marketing Apprentice

Envirofone (Remit Group Ltd)
01.2019 - 01.2020
  • Supported SEO content and on-page optimisation to improve organic targeting across key pages
  • Assisted with website updates, metadata optimisation and reporting to support SEO performance improvements

Education

L3 Digital Marketing Diploma - Digital Marketing

Remit Group Training
Birmingham
11-2020

BTEC L3 Diploma - Business Studies

South & City College
Birmingham
07-2018

5 GCSEs -

Q3 Academy
Birmingham
09-2015

Skills

Hard Skills

Organic growth strategy & keyword clustering

Content roadmapping & page optimisation

Site architecture & category planning

SEO reporting & performance analysis

Search intent & SERP opportunity modelling

Technical Techniques

Technical SEO audits & crawl diagnostics

Indexation & crawl budget optimisation

Internal linking frameworks

On-page & metadata optimisation

Tools & Software

Screaming Frog

Google Search Console

GA4

SEMrush / Ahrefs

Shopify / WordPress

n8n / Makecom

Certification

Blue Array SEO Manager Certification

Timeline

SEO Executive

Vape Supplier
01.2025 - Current

SEO Executive

Pure Essence Greetings
01.2023 - 01.2025

Junior SEO Account Manager

Get Found
01.2020 - 01.2023

Digital Marketing Apprentice

Envirofone (Remit Group Ltd)
01.2019 - 01.2020

L3 Digital Marketing Diploma - Digital Marketing

Remit Group Training

BTEC L3 Diploma - Business Studies

South & City College

5 GCSEs -

Q3 Academy
D'ANTONI MCNEILSEO Executive