Danny Upson
Newcastle ,Tyne and Wear
Summary
Results-driven director of sales development with a proven track record in enhancing sales performance and executing effective marketing strategies. Consistently surpasses sales targets through innovative initiatives that improve team productivity and customer engagement. Facilitates cross-functional collaboration to strengthen market positioning and develop strategic growth roadmaps.
Overview
1
1
Certification
38
38
years of professional experience
Work History
Director of Sales Development
Dalziel Ltd
09.2016 - Current
- Achieved retail butchery sales targets through daily performance tracking and follow-ups.
- Partnered with depot sales teams to run sales initiatives and improve store results.
- Led and coached a technical sales team to raise day-to-day effectiveness.
- Managed marketing activities to optimise campaigns and overall sales impact.
- Studied competitors to assess strengths and weaknesses for a roadmap.
Retail Sales Manager
Dalziel Ltd
Newcastle, Northeast
02.2007 - 09.2016
- Surpassed local retail sales targets through day-to-day strategic management actions.
- Coached area field sales team to hit sales targets consistently.
- Handled customer requirements quickly and resolved challenges without delay.
- Designed innovative product solutions to boost customer engagement and interest.
- Resolved complex customer complaints using smart solutions to keep satisfaction high.
- Built customer relationships through research, planning, and smooth purchasing journeys.
Sales Development Manager
Kerry Ingredients
Newcastle, North area
03.2002 - 02.2007
- Generated sales for leading branded products within retail butchery market.
- Partnered with distributor depots to optimise overall performance.
- Exhibited product features and advantages to retail butchers during demonstrations and individual visits.
- Executed performance reviews for sales personnel at distribution depots, pinpointing improvement areas and establishing individual goals.
- Facilitated and executed training sessions for distributor sales staff, enriching product knowledge and selling skills.
Sales Development Manager
Meat and Livestock Commission
Newcastle, Northeast
04.1998 - 03.2002
- Served as interface between British Meat and retail butchery industry in Northeast.
- Assisted retail butchers in increasing sales of British meat through promotions and product innovations.
- Liaised with local industry organizations to foster collaboration.
- Delivered marketing workshops to enhance skills within the geographical area.
Product Development Technician
Meat and Livestock Commission
Milton Keynes , UK
05.1995 - 04.1998
- Introduced innovative fresh meat products featuring beef, pork, and lamb tailored for modern consumers.
- Showcased and illustrated innovative product concepts to industry leaders at national shows and events.
- Picked up additional tasks to aid team success.
- Demonstrated consistent hard work and dedication to achieve results and improve operations.
- Collaborated with team members to achieve target results.
Retail Butchery Manager
MEAT (Ipswich)
Ipswich , Suffolk
11.1988 - 05.1995
- Finalised butchery apprenticeship, mastering extensive skills in meat preparation and customer service.
- Oversaw daily operations of retail shop, ensuring streamlined workflow and elevated standards.
- Directed training programme for new students, enriching practical experience in retail butchery.
- Enhanced sales and sustained profit margins through efficient inventory management and customer engagement.
Education
NVQ Level 4 - IOM Graduate Membership
Institute of Meat
Ipswich 1995
NVQ Level 2 - IOM Associateship
Institute of Meat
Ipswich1992
NVQ Level 1 - IOM Affiliate
Institute of Meat
Ipswich1990
GCSEs -
Thurleston High School
Ipswich1987
Skills
- Marketing and sales strategies
- Creative thinking and innovation
- Product development
- Customer engagement and relations
- Performance evaluation
- Brand management
- Promotional strategies
- Sales negotiation
- Event planning and execution
- Public speaking skills
Certification
- Received the Fellow award of the Institute of Meat on 29th day of February 2024. for great contribution to the retail butchery industry.
- Clothed Liveryman of the Worshipful Company of Butchers, London, Butchers Hall
- Awarded Freedom of the City of London
Hobbies and interests
- Newcastle United Supporter
- watching live football matches with whole family
- walking and hiking in the countryside and sea coast
- travelling
Timeline
Director of Sales Development
Dalziel Ltd
09.2016 - Current
Retail Sales Manager
Dalziel Ltd
02.2007 - 09.2016
Sales Development Manager
Kerry Ingredients
03.2002 - 02.2007
Sales Development Manager
Meat and Livestock Commission
04.1998 - 03.2002
Product Development Technician
Meat and Livestock Commission
05.1995 - 04.1998
Retail Butchery Manager
MEAT (Ipswich)
11.1988 - 05.1995
NVQ Level 4 - IOM Graduate Membership
Institute of Meat
NVQ Level 2 - IOM Associateship
Institute of Meat
NVQ Level 1 - IOM Affiliate
Institute of Meat
GCSEs -
Thurleston High School