Danny Rudgley
Sutton,Surrey
Summary
Accomplished Business Development Manager with extensive experience in the flooring industry, specialising in consultative selling, lead generation, and account management. Proven track record of achieving sustainable sales growth and exceeding targets, notably growing a sales area from £1.2 million to £2.7 million over five years while maintaining a 36% profit margin. Expertise in strategic planning, competitive analysis, and client relations, with a strong focus on B2B selling and prospecting. Adept at managing key accounts across Southern UK and fostering long-term client retention through exceptional service and technical support. Career goals include further expanding market presence and driving business growth through innovative sales strategies and team leadership.
Overview
24
24
years of professional experience
Work History
Business Development Manager
Ballister Wholesale Flooring Group
London, UK
01.2024 - Current
- Assisted in managing key accounts across Southern UK.
- Supported Flooring Retailers contractors architects / designers and building merchants.
- Facilitated product training sessions for team members.
- Engaged in face-to-face sales and sales presentations.
- Collaborated daily using CRM systems and conducted online meetings via Zoom.
- Covered regions including London, Surrey, Sussex, Hampshire, Kent, Middlesex, and Hertfordshire.
BUSINESS DEVELOPMENT MANAGER
Amtico
London, London
03.2022 - 12.2023
KEY ACCOUNTS MANAGER SOUTH OF ENGLAND
Kahrs Uk
London, City of London
06.2016 - 03.2022
- Spearheaded brand management activities and marketing efforts to raise brand awareness and expand enterprise.
- Negotiated contracts with clients and other business partners to establish long-term relationships.
- Monitored competitor activity in assigned area to identify new opportunities for growth or new threats to business.
- Led and motivated project team to meet and exceed project KPIs.
- Identified future capacity and capability needs for successful project planning.
- Managed client expectations with professional, considered approach to projects.
- Reviewed performance against targets, appropriately identifying and managing risks and opportunities.
- Delivered sustainable, profitable sales growth against Monthly and Yearly targets, effectively targeting new business in Retail-Contract-online Retailers-Builders Merchants.
- Achieved Monthly target every Month of my employment with the exception of 3 month (lock Down).
- Grew my area from 1.2 million to 2.7 million in 5 years achieving an average margin of 36% for my Employer.
- Yearly introduced New big Box customer 500k yearly turn over.
- Employed proficiency in My Planning and Targeting to accurately forecast sales and prepare contingency plans.
- Prepared and presented Individual Business plan cases to Sales Director for continued new business engagement and growth.
- Owned and developed 245 accounts, fostering exceptional working relationships to increase long-term client retention.
- Resolved issues quickly to maintain productivity goals, enabling team achievement against KPIs.
- Pursued regular learning opportunities to advance personal knowledge and competencies, improving team capabilities.
- Account Manager x 458
- Specification sales architect and Designers
- Sales Retail and Contract Flooring Sector
- Annual Sales Target 2 million
- CPD and sales presentations
- Sales presentation Face to Face
- Product Training
- Working daily with CRM System Outlook and Teams
- Covering London Surrey Sussex Kent Hampshire Dorset Middlesex Bristol Dorset Essex
AREA SALES MANAGER
Tedd Todd
Warrington, Cheshire
01.2013 - 06.2016
AREA SALES REPRESENTATIVE
Mercado
01.2008 - 06.2013
AREA SALES REPRESENTATIVE
CFS
Leeds, West Yorkshire
03.2002 - 06.2008
Education
GCSE - BTEC BUSINESS STUDIES
Greenshaw High School
CHW08-1993
Skills
- Consultative selling and lead generation
- Sales forecasting and pipeline development
- Account management and retention
- Staff education and training
- Flooring market expertise
- Customer service and technical support
- B2B selling and prospecting
- Product knowledge and marketing
- Complaint resolution strategies
- Sales strategies and presentations
- Performance management and analytics
- Training and development initiatives
- Business development and networking
- Database maintenance and KPI tracking
- Competitive analysis and strategic planning
References
Available upon request
Timeline
Business Development Manager
Ballister Wholesale Flooring Group
01.2024 - Current
BUSINESS DEVELOPMENT MANAGER
Amtico
03.2022 - 12.2023
KEY ACCOUNTS MANAGER SOUTH OF ENGLAND
Kahrs Uk
06.2016 - 03.2022
AREA SALES MANAGER
Tedd Todd
01.2013 - 06.2016
AREA SALES REPRESENTATIVE
Mercado
01.2008 - 06.2013
AREA SALES REPRESENTATIVE
CFS
03.2002 - 06.2008
GCSE - BTEC BUSINESS STUDIES
Greenshaw High School