Danielle Webster
Summary
An experienced marketing manager and communications officer with a strong academic background in Applied Psychology (BSc) and Marketing & Brand Management (MSc). With a proven track record as a Marketing Manager at CleanEarth Energy and Deployed, I've successfully developed and executed content and communication strategies for internal and external parties, ensuring all collaborators are aligned on timelines and needs. I spearheaded collaborated marketing projects, and project management within all my previous roles. My expertise lies in crafting compelling copy, managing branding, and co-ordinating communications.
Overview
7
7
years of professional experience
Work History
Marketing Manager
CleanEarth Energy
01.2024 - Current
- Managing and executing CleanEarth branding across all external communications and ensuring internal alignment
- Facilitated internal communications, promoting a cohesive and informed organisational culture
- Facilitated internal communications regarding digital marketing activities, ensuring all team members were informed of ongoing and upcoming campaigns
- Led internal communications, creating engaging content for staff newsletters, boosting employee engagement.
- Developed and executed strategic communication plans to enhance company visibility and brand reputation
- Coordinated with media outlets and cultivated positive relationships, securing valuable coverage for company news and events
- Edited and proofread all external communications, upholding the highest standards of accuracy and professionalism
- Reviewed internal and external communications, verifying messages aided delivery of annual strategic business objectives
- Assisted in budget management for communication projects, maximising resource allocation for optimal results
- Built and maintained relationships with key stakeholders, including media, client business leaders, and event organisers
- Created interesting written and photographic content to grow and compliment organisational profile, reputation and influence
- Researching and co-coordinating events and marketing materials for external clients and for internal use
- Prospecting press coverage on behalf of CleanEarth and co-ordinating with external press outlet queries
- Copywriting for direct marketing and email campaigns
- Supporting, copywriting, and performance monitoring for BeachBox social media as the secondary business under CleanEarth Energy
- Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximise returns
- Planning, researching, copywriting, and executing content across
- Www.cleanearthenergy.com
Marketing Manager
Deployed
01.2022 - 01.2023
- Designed and implemented the content and marketing strategy for an innovative B2B tech startup with C-Suit procurement client base
- Drafted and distributed internal communications, including memos and newsletters, to keep stakeholders informed of company developments, growth, and iniatives
- Authored copy, scheduled, and monitored performance of social posts, emails, newsletters, and website copy
- Grew social engagement by 11% from previous performance across the same time period across two quarters
- Worked cross-functionally with Sales, Customer Success, and Learning on copywriting for materials and content for internal, client, and external use
- Collaborated with partners like World Commerce and Contracting, coordinating promotional social copy and writing website copy
- Managed and implemented Founder Branding strategy and PR strategy
- Led and coordinated large scale projects including new website design development
- Www.deployed.co
Marketing Coordinator
The Chartered Institute of Marketing
01.2019 - 01.2021
- Authored, briefed, scheduled, and monitored performance of social posts, storyboards, scripts, emails, newsletters, and website copy
- Created and wrote weekly newsletters for internal use on current events and marketing trends
- Worked cross-functionally with multiple teams including PR and Creative teams and built relationships with external stakeholders
- Monitored course performance to change course titles and copy as needed
- Sourced and wrote learner testimonials for use on the website and socials
- Assisted on copy amends to course materials and brochures
- Www.cim.co.uk
Education
MSc - Marketing & Brand Management
Oxford Brookes University
Oxford, UK01-2020
BSc - Applied Psychology
Durham University
Durham, UK01-2018
Skills
- Project Management and overseeing deadlines
- Internal communications on initiatives and roles
- Managing client relationships
- Communicating with external parties on expectations and support
- Crafting content and providing support on press and marketing materials for external clients
- Providing project details and calendar availabilities with external clients and between internal parties
- Calendar management
- Coordinating
- Written English
- Google Analytics
- Squarespace
- Collaboration
- Social networking
- Microsoft Dynamics
- Camtasia
- Researching
- Figma
- Hootsuite
- SPSS 20/22
Volunteer Experience
- Volunteer Consultant, BBC 'Casualty' on behalf of Tourettes Action, 2015
- Volunteer Consultant, Primary Schools, Tourettes Action, Cornwall, UK, 2013
- Creative Writing, Lost-N-Found Youth, LA, USA, 2018
- Poet & Performer, Speakeasy for Amnesty, Cornwall, UK, 2014
References
Available upon request.
Hobbies and Interests
- Travel
- Reading
- Creative Writing
- Embroidery
- Poetry
- Freelance editing
- Baking
Timeline
Marketing Manager
CleanEarth Energy
01.2024 - Current
Marketing Manager
Deployed
01.2022 - 01.2023
Marketing Coordinator
The Chartered Institute of Marketing
01.2019 - 01.2021
MSc - Marketing & Brand Management
Oxford Brookes University
BSc - Applied Psychology
Durham University