Danielle Sibbald
Fleet,Hampshire
Summary
Results-driven professional with expertise in contract negotiation, P&L analysis, and strategic partnership development. Demonstrates strong capabilities in competitor analysis, pricing strategy, and business pipeline development to drive revenue generation and achieve organisational goals. Adept at understanding customer needs, fostering collaborative leadership, and motivating sales teams to deliver exceptional results. Skilled in budgeting control, data interpretation, and account management with a focus on enhancing customer service and building long-term relationships. Committed to leveraging intuitive leadership and analytical skills to support sustainable growth and operational excellence.
Overview
16
16
years of professional experience
3
3
years of post-secondary education
Work history
Regional Director of Sales
Village Hotel Group
Bracknell, Berkshire
10.2021 - Current
- Orchestrated market research initiatives to better understand our customer demographic.
- Spearheaded regional strategies across the Farnborough and Bracknell hotels to drive opportunity and maximise growth for both locations.
- Leading commercial sales drive to generate new business and grow existing corporate transient and corporate group market.
- Led localised sales activity to drive all outlets within each hotel including Food & Beverage and Health & Wellness.
- Closely working with the Senior Hotel Leadership team to ensure that we mitigate forthcoming risk with robust new business plans.
- Applied successful wider market strategies to see the ongoing success of our strengthening market position.
- Nurtured key business partnerships to expand market reach.
- Managed budget allocations, ensuring optimal resource utilisation in localised sales and marketing planning.
- Led the management of individual performance KPIs and monitored performance against assigned sites.
- Handled negotiations with both local and national corporate accounts to drive their rate positioning and volume of room nights booked, positively contributing to the overall gain of rooms revenue performance.
Director of Sales
Village Hotels
Basingstoke, Hampshire
10.2019 - 10.2021
- Increased brand visibility by organising high-profile promotional events and campaigns to launch Village Hotel Basingstoke
- Developed and implemented strategic sales plans for market growth and to initiate our position in the market.
- Identified potential business opportunities through analysis of market trends.
- Fostered strong relationships with key clients for long-term business growth.
- Managed a successful sales team, ensuring consistent performance.
- Delivered excellent results despite challenging economic conditions.
- Secured 40 new client accounts in 6 months. Now it is the most successful hotel within the brand for their corporate transient room night volume.
Director of Sales
Village Hotel Group
Farnborough, Hampshire
11.2012 - 10.2019
Meeting & Events Sales Manager
Village Hotel Group
Farnborough, Hampshire
01.2010 - 11.2012
Senior Meeting & Events Coordinator
Q Hotels
Winchester, Hampshire
07.2009 - 01.2010
Education
A-Levels - English Literature
Farnborough Sixth Form College
Farnborough, Hampshire 09.2004 - 05.2006
A-Levels - Travel & Tourism
Farnborough Sixth Form College
Farnborough, Hampshire 09.2004 - 05.2006
GCSEs -
All Hallows Catholic School
Farnham, Surrey 05.2003 - 05.2003
Skills
- Contract negotiation and review
- P and L analysis
- Understanding customer needs
- Collaborative leadership
- Data interpretation and reporting
- Intuitive leadership
- Strong verbal communication
- Budgeting control
- Revenue generation
- Customer Service
- Account management
- Competitor analysis
- Strategic partnership development
- Contract negotiation
- Pricing strategy
- Sales team motivation
- Business pipeline development
Affiliations
- Completed the London Marathon for The Children's Trust raising £2.9k
- Studying to become a Reiki Practitioner in September 2025
- Cooking and Reading
References
References available upon request.
Timeline
Regional Director of Sales
Village Hotel Group
10.2021 - Current
Director of Sales
Village Hotels
10.2019 - 10.2021
Director of Sales
Village Hotel Group
11.2012 - 10.2019
Meeting & Events Sales Manager
Village Hotel Group
01.2010 - 11.2012
Senior Meeting & Events Coordinator
Q Hotels
07.2009 - 01.2010
A-Levels - English Literature
Farnborough Sixth Form College
09.2004 - 05.2006
A-Levels - Travel & Tourism
Farnborough Sixth Form College
09.2004 - 05.2006
GCSEs -
All Hallows Catholic School
05.2003 - 05.2003
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