DANIELLE ROWLEY

• Designed and delivered leadership development programmes aligned to force-wide strategy and values.
• Embedded OD governance frameworks to improve leadership accountability, effectiveness, and cultural cohesion.
• Used Lumina tools to evaluate leadership development and promote self-awareness and emotional intelligence.
• Led DEI and wellbeing initiatives, embedding inclusive leadership and enhancing team performance.

Key Achievements:

• Improved collaboration, psychological safety, and retention through integrated OD and leadership strategies.
• Successfully partnered with senior stakeholders to embed measurable behavioural change.

• Delivered tailored leadership coaching using evidence-based approaches, supporting executives across sectors.
• Applied positive psychology and psychometric diagnostics to enable sustainable change and individual growth.
• Developed business strategy by conducting comprehensive market research.

Key Achievements:

• Facilitated significant improvements in leadership impact, emotional intelligence, and team dynamics.
• Implemented cost-saving measures, reduced operational expenses significantly.
• Established company brand for improved visibility and recognition.
• Fostered inclusive workplace culture that values diversity, boosted employee morale considerably.
• Secured investment opportunities for financial stability and expansion.

• Directed strategic and operational leadership for growing SME, embedding performance culture and development.
• Developed and executed comprehensive business strategy, aligning organisational goals with market opportunities and competitive landscape.
• Launched new, innovative projects based on customer demand.
• Developed and implemented marketing and sales strategies, increasing brand awareness and driving revenue growth. Achieved 374% business growth through sustainable leadership and operational improvements.
• Optimised daily operations to achieve maximum efficiency and cost-effectiveness.
• Allocated resources to teams and projects based on need, performance and availability.
• Reviewed reports from subordinate management to identify areas of opportunity.

• Increased client satisfaction by providing tailored travel advice and itinerary planning.
• Managed complex logistics for high-end clientele, ensuring seamless travel experiences.
• Created highly detailed itineraries that met specific client preferences and needs.
• Resolved complaints promptly, maintaining high levels of customer satisfaction.
• Provided expert destination knowledge to customers, enhancing their holiday experience.
• Delivered in-house team training and supported leadership capability building through mentoring and role-modelling.
• Contributed to operational change and customer service transformation.
• Educated clients on current travel restrictions, providing relevant and up-to-date information by phone and email.
• Established a loyal customer base with exceptional customer service skills.
• GDS Galileo Trained: Skilled in airline reservation systems for bookings, ticketing, and itinerary management.
• Regularly updated knowledge of airline regulations, enhancing effectiveness as a consultant.

Previous Travel Industry Roles (1997 – 2007):

• Villa Representative – Sovereign Holidays (Greece & Cyprus): Guest support, resort liaison, and in-destination service issue resolution.
• Administrator & Medical Coordinator – First Choice Holidays: Emergency care logistics, insurance communication, and reporting.
• Airport Representative – First Choice Holidays: Customer service, check-in support, and disruption handling.
• Transfer Representative – First Choice Holidays: Passenger support during ground transfers.