Danielle Hollywood
Wallasey,Merseyside
Summary
Strategic senior leader with over 20 years’ experience across the public and charity sectors, operating at a senior level across planning, performance, governance and project delivery in complex environments. Combines strong enterprise-wide insight with a highly relational, supportive leadership style, building trust quickly and creating clarity across diverse stakeholders. Trusted by senior leaders for sound judgement and the ability to translate strategy into aligned priorities, proportionate governance and effective delivery at scale.
Overview
23
23
years of professional experience
1
1
Certification
Work history
Business Manager
Alzheimer’s Society
2021.09 - Current
- Lead delivery, operational planning and programme coordination for the Income & Engagement directorate, ensuring strategic priorities translate into executable plans, measurable outcomes and confident day-to-day delivery across a complex portfolio of work.
- Provide programme-level delivery oversight across multiple projects and workstreams, tracking progress, reducing risks, identifying blockers early and driving corrective action.
- Established and maintained robust performance and reporting frameworks, producing concise, decision-ready insight that supports senior leadership discussion and action.
- Led the directorate’s risk management framework, embedding a disciplined approach that moved beyond reporting to proactive mitigation and escalation, increasing delivery confidence.
- Act as the central operational business partner between Income & Engagement and enabling functions, aligning plans, timelines, budgets and delivery expectations to reduce friction and delays.
- Support senior leaders with clear delivery-focused decision support, translating complex information into practical options and recommendations.
- Managed relationships with external suppliers as account manager, resolving delivery issues and ensuring timely, accurate communication of changes to all stakeholders.
- Contributed as part of the Income & Engagement leadership system to delivering sustained income growth of 10% year on year through strong planning, performance oversight and cross-team coordination.
- Managed a £2m CMO budget, aligning financial planning and spend to enable delivery of cross-directorate initiatives and strategic priorities
- Led development and strategic oversight of the I&E Academy for 400+ colleagues, establishing a directorate‑wide competency framework and driving 80% first‑year engagement.
Fundraising Operations Exec
Alzheimer’s Society
2019.09 - 2021.09
- Strengthened operational delivery across teams that supported the Fundraising Department by providing project management leadership, continuous improvement, and enabling more coordinated, effective campaign delivery across teams.
- Delivered project and operational management support across communications planning for multiple initiatives, improving delivery grip, clarity of ownership and confidence in timelines.
- Embedded a continuous improvement mindset, identifying inefficiencies and driving practical changes that improved consistency, pace and quality of delivery.
- Built strong cross-team relationships to identify dependencies, process gaps and delivery risks, supporting earlier intervention and smoother campaign execution.
- Led process mapping and redesign, simplifying complex workflows and reducing friction between teams, resulting in clearer roles, responsibilities and handovers.
- Supported the implementation and embedding of new workflow tools and software solutions, improving visibility of work in progress, coordination across teams and overall operational control.
- Provided oversight of cross-team campaign planning, business partnering with enabling functions resulting in more joined-up approaches, clearer accountability and improved alignment across multiple stakeholders.
Income Generation Manager
Merseyside Police
2017.07 - 2019.09
- Appointed to a newly created role to design, launch and deliver sustainable income-generation within a non-statutory policing context. Established a diverse portfolio of fundraising, commercial partnerships and asset-based income, demonstrating the viability of income generation to support frontline policing.
- Conceived, launched and scaled Stand Tall, a pioneering fundraising campaign, successfully establishing it as a standalone charitable entity supporting operational policing.
- Held end-to-end responsibility for income-generation strategy, delivery, governance and senior stakeholder assurance across a growing portfolio of initiatives.
- Generated £54k within six weeks of launch (24% of annual campaign target) and over £105k in the first 12 months, materially supplementing the operational budget through commercial partnerships and asset-based income.
- Secured high-value corporate partnerships and sponsorships, including Liverpool FC, Everton FC, Motorola and Morgan Sindall, buiding strong relationships and securing repeat donations.
- Created commercial partnerships with local government and Liverpool Film Office, unlocking new income by repurposing vacant police estate.
- Led brand development, marketing and media engagement, achieving regional and national campaign coverage and strengthening legitimacy and senior confidence in the campaign and income generation potential.
- Provided assurance to Chief Officers on donor ethics, governance and reputational risk, working closely with Finance to ensure full regulatory compliance.
Senior Project Advisor
Merseyside Police
2015.01 - 2017.01
- Provided senior‑level project governance and strategic change advice across complex programmes, including a project to reshape the organisational operating model, improving efficiency while maintaining service delivery. Oversaw delivery, risk, budgets, and benefits, led stakeholder engagement, and chaired project assurance meetings.
Project Manager – Multi Agency Collaboration
Merseyside Police
2012.01 - 2015.01
- Project‑managed the police workstream of a large‑scale, multi‑agency programme with the Fire & Rescue Service to deliver a joint multi‑agency command centre for the Merseyside region, spanning construction delivery, operational logistics, and operating strategy, while maintaining service continuity.
Early Career Summary
2003.01 - 2015.01
- Built strong grounding in public sector operations, project management and business change across policing, HMCTS and financial services, with experience in multi-agency coordination, sales, stakeholder engagement and high-pressure operational environments.
Education
MSc Leadership & Management -
Liverpool Hope University
09.2015
Diploma in Higher Education - Hispanic Studies
University of Liverpool
2002
3 A-levels - Spanish, English & Theatre Studies
Weatherhead Sixth Form College
Wirral08.2000
10 GCSE’S - Including Maths And English
Weatherhead High School
Wirral08.1997
Skills
- Strategic planning
- Programme & Portfolio Leadership
- Project Management
- Governance, Performance & Assurance
- Business change
- Financial, Commercial & Risk Acumen
- Continuous Improvement & Organisational Effectiveness
Certification
- Scrum Master, Certified – 2024
- Agile Practitioner, Certified – 2024
- CIOF Diploma in Fundraising, Certified – 2020
- PRINCE2 Practitioner, Certified – 2012
Timeline
Business Manager
Alzheimer’s Society
2021.09 - Current
Fundraising Operations Exec
Alzheimer’s Society
2019.09 - 2021.09
Income Generation Manager
Merseyside Police
2017.07 - 2019.09
Senior Project Advisor
Merseyside Police
2015.01 - 2017.01
Project Manager – Multi Agency Collaboration
Merseyside Police
2012.01 - 2015.01
Early Career Summary
2003.01 - 2015.01
MSc Leadership & Management -
Liverpool Hope University
Diploma in Higher Education - Hispanic Studies
University of Liverpool
3 A-levels - Spanish, English & Theatre Studies
Weatherhead Sixth Form College
10 GCSE’S - Including Maths And English
Weatherhead High School