Danielle Drake-Flam
Oxford,Oxfordshire
Summary
Accomplished digital content strategist with expertise in managing and optimising digital content across various platforms. Demonstrates strong editorial judgement and storytelling skills tailored for diverse audiences, coupled with proficiency in SEO optimisation and customer journey mapping. Adept at visual asset resizing, digital media editing, and brand copywriting, ensuring cohesive and engaging content delivery. Skilled in reputation management, media monitoring, and utilising Google Analytics for insightful reporting. Strong communication abilities enhance social media strategy development and execution.
Overview
5
5
years of professional experience
5
5
years of post-secondary education
Work history
Digital Account Contractor
CCA Global Partners
Manchester, NH
07.2025 - 11.2025
- Managed over 170 clients across the U.S. for CCA’s organic marketing program
- Reputation management including review responses and monitoring for client’s businesses
- Performed Google Business Profile optimizations for clients
- Supported new client onboardings into program and provided support outreach
Content and Social Media Freelancer
CCA Global Partners
Manchester, NH
11.2024 - 11.2025
- Developed SEO-optimized website content across four brands to enhance online visibility and drive local engagement
- Selected and resized imagery to align with brand standards and support visual storytelling across regional web pages
- Used Sitecore CMS to update and maintain local websites
- Created social copy and scheduled social media content for brands’ Instagram, Facebook and Google Business Posts
Content Marketing Specialist
CCA Global Partners
Manchester, NH
03.2021 - 08.2024
- Collaborated with traffic marketing agency and designers to produce creative strategy, content and edits for design magazines
- Curated, developed, drafted, wrote, assigned and monitored national retail blogs, national content and SEO updates
- Developed, wrote and edited SEO content for new national websites under Carpet One Floor & Home and Flooring America brands
- Collaborated with press agency to manage Cision platform, produce PR content and distribute press releases for CCA Global and other retail brands
Digital Content Coordinator
Digital Content Coordinator
Manchester, NH
10.2020 - 03.2021
- Wrote website content and managed SEO for International Design Guild, Floor Trader and Flooring America local stores
- Managed relationship with the Breast Cancer Research Foundation and coordinated our Pink Ribbon program
- Acquired photography and edited images in Adobe Photoshop for internal member programs
- Managed editorial calendar, proofread, wrote and curated imagery for national retail brand blogs
Freelance Writer
Footwear News
Los Angeles, CA
07.2020 - 10.2020
- Pitched and wrote online stories about celebrity style news, business and the footwear industry
- Created social content and managed strategy for publication's LinkedIn, Facebook and Instagram
Education
Masters - Creative Writing
Oxford Brookes University
Oxford, England 09.2024 - 09.2025
Bachelor of Arts - English Literature
Washington University in St. Louis
St. Louis, MO 08.2016 - 05.2020
Communications Course -
DIS Copenhagen
Copenhagen, Denmark 01.2019 - 05.2019
Skills
- Digital content management and strategy
- CMS proficiency (WordPress, Sitecore, HTML)
- Editorial judgement and storytelling for audience
- SEO optimization and journey mapping
- Visual asset resizing and digital media editing
- Reputation management and media monitoring
- Google Analytics reporting
- Strong communication and presentation skills
- Brand copywriting, editing and proofreading
- Social media strategy and content creation
- Data management using Airtable and Excel
Involvement
Washington University Student Media Board
Board Member, 08/2020–05/2023
- Attended board meetings and moderated training sessions for current student journalists
- Provided ideas and insight on how to better position Student Life and support the students
- Advised on newspaper budget allocation
Student Life Independent Newspaper, St. Louis, MO
Managing Editor, 09/2016–05/2020
- Wrote weekly articles and staff editorials, interviewed sources and sent out staff emails
- Edited incoming articles on production nights from staff and contributing writers
- Managed the news and scene sections by reviewing articles and collaborating with editors to delegate stories
- Posted articles to CMS, copy-edited and designed newspaper
Timeline
Digital Account Contractor
CCA Global Partners
07.2025 - 11.2025
Content and Social Media Freelancer
CCA Global Partners
11.2024 - 11.2025
Masters - Creative Writing
Oxford Brookes University
09.2024 - 09.2025
Content Marketing Specialist
CCA Global Partners
03.2021 - 08.2024
Digital Content Coordinator
Digital Content Coordinator
10.2020 - 03.2021
Freelance Writer
Footwear News
07.2020 - 10.2020
Communications Course -
DIS Copenhagen
01.2019 - 05.2019
Bachelor of Arts - English Literature
Washington University in St. Louis
08.2016 - 05.2020