DANIELLE CURL
Bournemouth,Dorset
Summary
Proficient in advanced Excel, Word, PowerPoint, Business Objects, and SAP, with expertise in data analysis and interpretation. Skilled in delivering Excel training to enhance team capabilities and streamline operations. Adept at leveraging analytical tools to drive insights and support decision-making processes. Focused on utilising technical skills to contribute to organisational success and continuous improvement.
Overview
21
21
years of professional experience
11
11
years of post-secondary education
Work history
Amazon Account Manager
Simply Pleasure / ABS Holdings
Dorset
03.2018 - 06.2025
- Company Overview: The Company is a mid-large sized retail and wholesale company with a turnover of £20m per year. Amazon accounts for roughly 25% of these sales.
- I began managing the Amazon accounts last March, and since then I have grown the sales from £100k per month, to £300k per month on average.
- In recent months sales have grown further, this month we are set to achieve £700k.
- The accounts are managed via Vendor Central, meaning Amazon buy the stock from the company, and sell it themselves under the Amazon brand, meaning both parties make a profit.
- Sales growth has been through: catalogue growth, catalogue optimisation, pricing, marketing and promotions, and additional product sourcing.
- I currently sell via five European accounts: UK, Germany, Spain, France and Italy.
- I have an SVS service for two of the accounts, meaning the company employs an internal Amazon employee to work on the account.
- Within the company, we also sell via Fulfilled by Amazon (FBA), and Seller Central as a Third-Party Seller.
- The Company is a mid-large sized retail and wholesale company with a turnover of £20m per year. Amazon accounts for roughly 25% of these sales.
Buying & Merchandising Manager / Head of Buying & Merchandising
Simply Pleasure / ABS Holdings
Dorset
03.2015 - 03.2018
- Within this role I was responsible for buying the stock for all areas of the business – Wholesale, Amazon, Stores, Web, EU.
- As part of this I was solely responsible for managing the beginning to end process of ordering stocks; from demand forecasting, through to the stocks reaching our warehouse.
- I set up a buying report which could be run weekly which would throw out replenishment quantities by product.
- The report is very complex, considering lots of variables such as current stocks, sales, supplier leadtime, product order multiple.
- I was then able to hand this over to a more Junior member of the team, who has been using the report for the past two years without any problems.
- In doing this, the company now hold much less stock, buying stock much tighter means better cash flow and holds a lower risk of becoming overstocked.
- WSSI – I set up a company WSSI (Weekly Stocks Sales and Intake). This has been an extremely beneficial tool for the companies’ growth in managing stocks and sales and is used by all senior member of the company on a weekly basis.
- It enabled the company to buy stocks much better, being able to see seasonal lifts and dips much easier and is a useful tool used in taking actions against sales growth or decline.
- My main responsibility was to ensure that we were in stock of 95% of products, whilst turning on thirteen weeks cover, across over 2,500 products, from 42 suppliers.
- I worked with various freight forwarders and obtain quotes to get the best possible prices.
Junior Merchandiser
Accessorize
London
08.2014 - 02.2015
- During this time, I worked as a Junior Merchandiser on the Hosiery (Socks and Tights), Lingerie, Nightwear, Slippers and Cosmetics team within Accessorize.
- I started my Merchandising career as a Merchandising Assistant on the Bags team and have since moved to gain experience across various teams within the company.
- As a Junior Merchandiser, I was solely responsible for my own budget of £10m per year across Hosiery, and oversaw all decisions made for this area of the business.
- I updated and reforecasted figures each week and acted based on current performance, whether that is because I am overperforming or underperforming.
- On a weekly basis I would present figures to Senior Management as well as Directors and the CEO in our Monday trade meeting.
Assistant Merchandiser
Accessorize
London
07.2013 - 08.2014
- As an AM I worked on the Bags team – this was the largest team within Accessorize, with a budget of £120m per year.
- Daily I supported my Merchandiser by reviewing our weekly/daily performance and making decisions and suggesting actions that will improve our performance in terms of; sales, areas where we are performing well i.e. through repeats and extensions.
- I worked through the sale proposal at line level for W13 and S14 and acted on a weekly basis after tracking the performance of MD lines.
Senior Merchandising Assistant
Accessorize
12.2012 - 06.2013
Merchandising Assistant
Accessorize
01.2012 - 11.2012
Retail Operations Assistant
Monsoon Accessorize
London
04.2011 - 01.2012
Assistant Merchandiser, Menswear
Debenhams PLC
London
07.2008 - 06.2010
Assistant Manager
Criminal Store
Bournemouth
09.2006 - 05.2008
Retail Advisor
River Island
London
01.2004 - 01.2006
Education
BA (Hons) - Retail Management
Bournemouth University
09.2006 - 06.2010
A-levels - Business Studies, Psychology, Product Design
Mill Hill County High School Sixth Form
01.2003 - 01.2005
GCSEs - 10 GCSE’s
Mill Hill County High Secondary School
01.1998 - 01.2003
Skills
- Advanced level in Excel
- Word
- Power Point
- Business Objects
- SAP
- Data analysis
- Data interpretation
- Excel training
Custom
Advanced level in Excel, Word, Power Point, Business Objects, SAP, Data analysis and interpretation, True, True, Available upon request
References
References available upon request.
Timeline
Amazon Account Manager
Simply Pleasure / ABS Holdings
03.2018 - 06.2025
Buying & Merchandising Manager / Head of Buying & Merchandising
Simply Pleasure / ABS Holdings
03.2015 - 03.2018
Junior Merchandiser
Accessorize
08.2014 - 02.2015
Assistant Merchandiser
Accessorize
07.2013 - 08.2014
Senior Merchandising Assistant
Accessorize
12.2012 - 06.2013
Merchandising Assistant
Accessorize
01.2012 - 11.2012
Retail Operations Assistant
Monsoon Accessorize
04.2011 - 01.2012
Assistant Merchandiser, Menswear
Debenhams PLC
07.2008 - 06.2010
Assistant Manager
Criminal Store
09.2006 - 05.2008
BA (Hons) - Retail Management
Bournemouth University
09.2006 - 06.2010
Retail Advisor
River Island
01.2004 - 01.2006
A-levels - Business Studies, Psychology, Product Design
Mill Hill County High School Sixth Form
01.2003 - 01.2005
GCSEs - 10 GCSE’s
Mill Hill County High Secondary School
01.1998 - 01.2003
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