Daniel Wright
Sale,Manchester
Summary
A strategic and forward-thinking content specialist and copywriter with a strong track record in leading content strategy for high-growth brands. I excel at transforming content strategy and brand storytelling, emphasising expertise, care and personal impact. As a proven leader, I’m adept at guiding teams to deliver compelling and effective content across various platforms. My expertise spans content strategy, editorial production and multi-format campaign ideation (written, video and visual) across various online channels. In my present position, I deliver inbound strategy and execution for a leading HubSpot partner agency, with a focus on driving organic growth, discoverability, engagement and nurturing through SEO, email marketing and deeper brand positioning projects.
Overview
7
7
years of professional experience
3
3
years of post-secondary education
Work history
Senior Content Specialist
Avidly
Clitheroe, Lancashire
2024.07 - Current
- Leading inbound content marketing strategy and production for a variety of global clients from travel to tech, significantly contributing to brand positioning and advocacy.
- Responsible for performance measurement and reporting across various channels (blog, onsite, email and premium activations for lead generation).
- Delivering client-facing workshops for content marketing training, tone of voice and brand guidelines conception.
- Overhauling SEO strategies to drive organic growth and engagement.
Freelance Content & Consultancy
Self-Employed
Manchester (+ worldwide remote)
2023.04 - 2024.07
- Provided strategic input and hands-on creation for content and copywriting services, demonstrating adaptability and a strong understanding of diverse content needs. This period of self-employment was undertaken whilst travelling the globe, combining my expertise with a passion for travel.
Associate Creative Director
DEPT
Manchester
2020.03 - 2023.04
- Provided line management and oversight across a global team of writers in the UK, France and Germany, showcasing significant experience in managing and growing content and creative teams.
- Held senior-level accountability for the development and growth of the department, including nurturing talent.
- Responsible for quality control and maintaining high editorial standards and brand guardianship throughout all client work.
- Supported on pitches and various forms of new business development, including client-facing training and product upsells across existing retainer work.
Senior Copywriter
DEPT
Manchester
2020.03 - 2021.01
- Executed hands-on editorial and campaign production for key global clients including eBay, Gumtree, Ancestry, Uber and Mercedes Benz sub-brand, Smart.
Content Manager
Jellyfish
Warrington, Cheshire
2019.07 - 2020.03
- Led content strategy across a variety of client accounts.
- Supported with new business development.
- Owned and managed all editorial output across the department, including a network of freelancers.
Senior Creative Executive
Jellyfish
Warrington, Cheshire
2018.06 - 2019.07
- Joined the agency’s digital creative team with a focus on written content delivery for various SEO clients, as well as campaign creative writing and ideation for digital PR efforts.
Education
Bachelor of Arts - Journalism
Liverpool John Moores University
Liverpool 2012.09 - 2015.05
Skills
Copywriting, Proofreading, Creative Direction, Content Strategy, Keyword Research, Keyword Gap Analysis, CMS, SEO Tools, Editing, QC
Timeline
Senior Content Specialist
Avidly
2024.07 - Current
Freelance Content & Consultancy
Self-Employed
2023.04 - 2024.07
Associate Creative Director
DEPT
2020.03 - 2023.04
Senior Copywriter
DEPT
2020.03 - 2021.01
Content Manager
Jellyfish
2019.07 - 2020.03
Senior Creative Executive
Jellyfish
2018.06 - 2019.07
Bachelor of Arts - Journalism
Liverpool John Moores University
2012.09 - 2015.05