Summary
Overview
Work history
Education
Skills
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Daniel Wright

Sale,Manchester

Summary

A strategic and forward-thinking content specialist and copywriter with a strong track record in leading content strategy for high-growth brands. I excel at transforming content strategy and brand storytelling, emphasising expertise, care and personal impact. As a proven leader, I’m adept at guiding teams to deliver compelling and effective content across various platforms. My expertise spans content strategy, editorial production and multi-format campaign ideation (written, video and visual) across various online channels. In my present position, I deliver inbound strategy and execution for a leading HubSpot partner agency, with a focus on driving organic growth, discoverability, engagement and nurturing through SEO, email marketing and deeper brand positioning projects.

Overview

7
7
years of professional experience
3
3
years of post-secondary education

Work history

Senior Content Specialist

Avidly
Clitheroe, Lancashire
07.2024 - Current
  • Leading inbound content marketing strategy and production for a variety of global clients from travel to tech, significantly contributing to brand positioning and advocacy.
  • Responsible for performance measurement and reporting across various channels (blog, onsite, email and premium activations for lead generation).
  • Delivering client-facing workshops for content marketing training, tone of voice and brand guidelines conception.
  • Overhauling SEO strategies to drive organic growth and engagement.

Freelance Content & Consultancy

Self-Employed
Manchester (+ worldwide remote)
04.2023 - 07.2024
  • Provided strategic input and hands-on creation for content and copywriting services, demonstrating adaptability and a strong understanding of diverse content needs. This period of self-employment was undertaken whilst travelling the globe, combining my expertise with a passion for travel.

Associate Creative Director

DEPT
Manchester
03.2020 - 04.2023
  • Provided line management and oversight across a global team of writers in the UK, France and Germany, showcasing significant experience in managing and growing content and creative teams.
  • Held senior-level accountability for the development and growth of the department, including nurturing talent.
  • Responsible for quality control and maintaining high editorial standards and brand guardianship throughout all client work.
  • Supported on pitches and various forms of new business development, including client-facing training and product upsells across existing retainer work.

Senior Copywriter

DEPT
Manchester
03.2020 - 01.2021
  • Executed hands-on editorial and campaign production for key global clients including eBay, Gumtree, Ancestry, Uber and Mercedes Benz sub-brand, Smart.

Content Manager

Jellyfish
Warrington, Cheshire
07.2019 - 03.2020
  • Led content strategy across a variety of client accounts.
  • Supported with new business development.
  • Owned and managed all editorial output across the department, including a network of freelancers.

Senior Creative Executive

Jellyfish
Warrington, Cheshire
06.2018 - 07.2019
  • Joined the agency’s digital creative team with a focus on written content delivery for various SEO clients, as well as campaign creative writing and ideation for digital PR efforts.

Education

Bachelor of Arts - Journalism

Liverpool John Moores University
Liverpool
09.2012 - 05.2015

Skills

Copywriting, Proofreading, Creative Direction, Content Strategy, Keyword Research, Keyword Gap Analysis, CMS, SEO Tools, Editing, QC

Timeline

Senior Content Specialist

Avidly
07.2024 - Current

Freelance Content & Consultancy

Self-Employed
04.2023 - 07.2024

Associate Creative Director

DEPT
03.2020 - 04.2023

Senior Copywriter

DEPT
03.2020 - 01.2021

Content Manager

Jellyfish
07.2019 - 03.2020

Senior Creative Executive

Jellyfish
06.2018 - 07.2019

Bachelor of Arts - Journalism

Liverpool John Moores University
09.2012 - 05.2015

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Daniel Wright