Daniel Rawles

Leading the strategic development and implementation of AI solutions for a global marketing intelligence platform, transforming how agencies and brands leverage data for decision-making. Responsible for defining the AI roadmap and delivering innovative solutions that enhance market analysis and operational efficiency.

Key Innovation Programs:

AI-Powered Evaluation Systems

• Architected and delivered RightSpend Copilot, an AI-driven evaluation system that processes and analyzes complex agency data, reducing manual analysis time by 80%
• Developed AI RightEvaluation framework, incorporating machine learning for sophisticated agency performance assessment
• Created automated data enrichment processes, significantly improving the quality and depth of market intelligence

Advanced Analytics and Decision Support

• Led the development of AI CoPilot, implementing contract analysis capabilities and secure JWT encryption for enhanced data protection
• Designed and launched AI Mapping system for automated vertical market analysis and comparison
• Integrated VMT support systems for comprehensive market tracking and analysis

Strategic AI Implementation

• Established agency capability tracking systems using AI to measure performance and diversity metrics
• Developed AI-powered global agency profiling system for improved market intelligence
• Created automated reporting engines leveraging natural language processing for insight generation

Technical Leadership

• Built and managed cross-functional teams of engineers and data scientists
• Implemented agile development methodologies for rapid prototype deployment
• Established robust maintenance protocols for AI systems, ensuring 99.9% uptime

Research and Innovation

• Conducted extensive research into emerging AI technologies for potential application
• Led the development of proprietary algorithms for agency evaluation and market analysis
• Created comprehensive documentation and presentation materials for stakeholder engagement

Notable Achievements:

• Successfully delivered multiple MVP AI products within aggressive timelines
• Reduced manual data processing time by 90% through intelligent automation
• Improved theaccuracy of market analysis by 40% through advanced AI algorithms
• Established new industry standards for agency evaluation through innovative AI applications

Achievements:

• Successfully implemented AI-driven pricing optimization, resulting in 25% improvement in accuracy
• Developed automated market intelligence systems using natural language processing
• Created scalable AI infrastructure supporting analysis across 75 global markets

Providing strategic direction for an innovative AI company specializing in behavioral prediction and customer analytics. Working closely with leadership to shape product strategy and drive market adoption of their privacy-first AI solutions.

Strategic Leadership: Transformed the company's market positioning through comprehensive product strategy development and go-to-market planning. Led the successful rebranding initiative that resulted in the launch of Audience Engine, aligning the product identity with its core value proposition and market needs.

Key Responsibilities:

Product Strategy and Innovation

• Developed comprehensive product roadmap based on market analysis and emerging AI trends
• Led product positioning and packaging strategies, creating new revenue streams and business models
• Conducted extensive customer research to align product development with market needs
• Guided the evolution of user experience design and product architecture
• Spearheaded the strategic rebranding to Audience Engine, enhancing market clarity and adoption

Partnership Development

• Established strategic partnerships with key technology platforms and service providers
• Created alliance frameworks to expand product capabilities and market reach
• Built relationships with implementation partners to enhance service delivery

Market Intelligence

• Conducted comprehensive competitive analysis to identify market opportunities
• Led customer interview programs to uncover unmet needs and validate solutions
• Analyzed market trends to inform product development priorities
• Developed strategic pricing models based on market research and value positioning

Growth and Marketing

• Implemented innovative AI-powered marketing strategies to increase brand visibility
• Created compelling product narratives and marketing materials
• Developed go-to-market strategies for new product features and capabilities
• Optimized customer acquisition through targeted digital campaigns

Notable Achievements:

• Successfully repositioned the product in the market through strategic rebranding
• Established key technological partnerships that expanded product capabilities
• Developed new revenue models that increased product adoption

Created scalable go-to-market strategies for enterprise client acquisition

Providing strategic AI and innovation consulting to global brands, with particular focus on transformative technologies and digital innovation. Key areas of responsibility:

• Designing and implementing AI-driven customer experience solutions
• Developing predictive analytics models for risk assessment
• Creating behavioral modification systems using AI and gamification
• Leading digital transformation initiatives for insurance and financial services clients
• Implementing emerging technologies including AI, IoT, and blockchain
• Managing global development teams and technology partners
• Overseeing technical budgets and resource allocation

Major Projects:

• Formula One Connected Experience: Developed AI-driven crowd management and personalization systems
• Insurance Industry Innovation: Created AI-powered risk assessment and claims processing systems
• Global Banking Solutions: Implemented behavioral analytics for fraud detection and customer service
• Retail Analytics: Developed predictive modeling for customer behavior and inventory management

Led product marketing strategy at the world's leading commerce experience cloud platform, valued at $2.2bn and serving global enterprise clients. Focused on the integration of AI and machine learning technologies into commerce experiences:

• Directed go-to-market strategies for AI-powered personalization solutions
• Oversaw the positioning and launch of machine learning-based customer experience products
• Led marketing initiatives for advanced data analytics and predictive modeling capabilities
• Managed enterprise-level product launches and marketing campaigns
• Collaborated with product teams to align technical capabilities with market needs
• Developed compelling narratives around AI transformation in commerce
• Guided marketing strategy for personalization algorithms and customer data platforms

Key Achievements:

• Successfully launched new AI-powered search and merchandising solutions
• Developed comprehensive marketing frameworks for machine learning products
• Created scalable go-to-market strategies for enterprise AI implementation

Led the positioning of advanced analytics and predictive modeling capabilities

• I work with the newest forms of technology and help deliver products as quickly as possible by using design led-development which enables me to utilise all my experience working on a huge variety of projects
• I work with clients to help them avoid costly mistakes when it comes to product innovation, making sure they follow the right steps in order to validate the market and product before investing too much time and money
• We help our clients define their product, conduct research, raise funds, develop POCs, launch products and implement growth strategies using innovative marketing techniques
• As a small team we have to wear many hats so I also look after the commercial aspects of the business making sure we generate sales and are profitable
• Here's a small selection of projects I am involved in:
• Health and Well-being corporate platform called Healthappy
• Eco-Friendly connected food packaging platform called Freeeco
• Blockchain based customer acquisition engine product called Wealth Back Engine
• Launched an on demand wine delivery platform called Drop in London
• Gamification implementation into Escape Room mobile app start-up
• Growth strategy for PLAYS, a unique video creation mobile platform
• Brand marketing strategy for Climate Focus and their projects like FC Kitchen
• Produce go-to market strategy for new NeoBank from Zug, Switzerland
• B2B growth advisor for IP Soft promoting their advanced conversational AI assistant
• Advisory for Planet Super League organisation developing a mobile platform called Football for Forests due to be released later this year at global COP26 event in Glasgow
• Helping VISA Inc design and develop a mobile app called Visa Green with a built-in rewards engine.

Served as strategic innovation consultant, helping clients leverage the optimal combination of creative, technology, and data solutions with a particular focus on AI implementation:

• Developed "The Relevance Framework," a unique methodology for implementing AI-driven marketing solutions
• Led the creation of data-driven customer experience strategies
• Guided clients through technological transformation with focus on AI and machine learning
• Conducted innovation workshops focused on emerging technologies
• Implemented AI-powered marketing automation solutions
• Created strategic roadmaps for digital transformation
• Advised on technology stack optimization and AI integration

Notable Achievements:

• Successfully implemented AI-driven personalization for major retail clients
• Implemented CDP and personalisation systems
• Created automated marketing optimization systems
• Led the development of machine learning-based VISA Green App project

• Owner
• Symposia is a robust, easy-to-manage platform that gives users total control over the content for your event
• It was designed to craft beautiful platforms that can handle the challenges of running complex event websites and mobile apps
• Event Management
• Event Marketing
• Event Showplan
• Event Planner
• Event App
• Custom extensions like Awards and Call for Papers
• Symposia delivers event websites for DMG Events, UBM, Ad-Tech, IBC and many more

• Co-Founder
• I co-founded a new Digital Marketing Agency called WeClick Media which initially delivered a digital publishing platform which produced digital editions for customers like Telegraph Media, The Independent, Evening Standard, The Mirror and many other major publishers
• The platform was called ClickPages delivered over 10k editions to over 300 clients
• WeClick continued to grow generating revenues of £3m per year and employing over 60 people delivering a variety of digital projects
• My role has always been multifaceted both as technical or digital director but always commercially focused
• Helping clients realised their ideas or solve their business challenges through digital strategy and delivery
• Digital Marketing including SEO, PPC, Social
• Display Advertising
• Global CMS Website delivery
• Global Digital Marketing campaigns
• Integration
• ELearning Platforms
• ECommerce Websites
• Event Management Platform
• Digital Publishing Platform
• Online Gaming
• Charity Websites
• WeClick delivered over £25m worth of projects for brands like HRP, Fisher Scientific, IAB, Microsoft, Sony, Telegraph Media, Arsenal, InBev, Manchester United, Premier League, Paul Smith and many more…
• Highlight project, ‘Blood Swept Lands and Seas of Red' I was approached by Historic Royal Palaces to design and deliver an SOA eCommerce platform to manage and take payments for over £48m sales within12 weeks
• I was successful putting together 2 teams , one who managed all the marketing and experiential layer and a technical back-end team of developers who worked to deliver an incredibly successful project which raised over £18m for 6 major charities
• The art installation was the most Instagrammed image in the world and with a Royal Opening by William, Harry and Kate
• At its peak we were processing 6 orders per second.

• I needed to find a specific set of Digital Asset Management tools which could be adapted and integrated for enterprise customers
• This research led me to the Portland, Oregon USA where I met NetXposure and formed a long term partnership helping them support and grow into the EMEA market
• B2B Sales and Marketing management
• Presales consultation and product demonstration
• Developing strategic reseller partnerships
• Technical RFP response authoring
• Sold 90 licenses with a revenue of over £5m
• Clients included TUI, Next Retail, United Biscuits, Scania, Ravensbourne College, RYA, Centaur Publishing, Haynes Manuals and many more

• Self taught developer from an early age developing websites and bespoke automation solutions
• My early career as a system administrator involved looking after a large multisite IT infrastructure which enable me to understand networking, security as-well as optimising workflows and technology to speed up studio production
• Managed multiple sites connected via dedicated leased lines
• System administrator running Citrix server farm
• Designed and developed customer websites
• Set and manage reprographics MacOS environment
• Procured and installed many high-tech systems
• Set up catalogue publishing and production system
• Set up instore POS system to allow store owners localised production and printing