
Accomplished professional within the motor trade, expertise in people management, staff motivation and development. Proven track record in negotiating, sales, and account management. Adept at forecasting customer relationship management and collaborating with manufacturers to drive business growth.
2004–2006:Harwoods,Portsmouth Audi, Sales Executive/A8 Advocate
2002–2004:Whites, Camberley Audi, Sales Executive/R8 Advocate
2001–2002:Battersea Audi, Sales Executive
1991–2001:Whites, Camberley Audi, Customer Care Specialist
Managed used car purchasing, valuation, and part-exchange operations.
Handled enquiries efficiently, ensuring prompt responses.
Executed deal stacking with accurate finance quotations and presentations.
Oversaw new vehicle ordering and sales documentation.
Ensured compliance with DOC and TCF standards.
Conducted daily pricing reviews to optimise competitive positioning.
Resolved customer complaints effectively to enhance satisfaction.
Completed brand training and improved VOC feedback scores.
Led a team comprising 18 Sales Executives, 4 Business Managers, and 3 Sales Administrators.
Directed advertising and pricing for new vehicles in showroom.
Ensured showroom displays and demo fleets met established standards.
Administered monthly allocations of new cars to optimise sales performance.
Monitored compliance with HSO requirements and coordinated audit preparations.
Resolved escalated customer complaints to maintain satisfaction levels.
Executed recruitment, training, and development programmes for staff improvement.
Worked closely with Brand teams to keep staff informed on product updates throughout WLTP transition.
Assistant Sales Manager (Camberley: 2007 – Aug 2013)
Oversaw daily operations as Assistant Sales Manager, enhancing showroom compliance and presentation.
Managed procurement of used cars, aligning inventory with customer preferences.
Led a team of 6-8 Sales Executives, focusing on training and development for optimal performance.
Achieved sales targets through effective advertising and pricing of vehicles.
Conducted monthly new car allocations to ensure availability in line with demand.
Performed calculation and processing of staff commissions to maintain motivation.
Ensured adherence to PDI standards for all vehicles before sale.
Implemented weekly mileage checks to maintain fleet efficiency.
Sales Manager (Basingstoke: 2006 – 2007)
Oversaw new and used retail sales, achieving significant revenue targets.
Managed a team of 6-8 Sales Executives, 2 Business Managers, Receptionist, Sales Administrators, and a driver.
Executed purchasing strategies for used cars to enhance inventory quality.
Developed advertising campaigns and established competitive pricing for vehicles.
Ensured showroom displays adhered to specified standards for optimal customer engagement.
Monthly New Car allocation
Ensuring that HSO is compliant
Second facing/deal stacking
Weekly Forecasting Internal/External (Group and Brand) and final forecasting
Calculation and processing staff commissions
Profit and Loss
People Management, staff Motivation & Development
Negotiating
Sales
Account Management
Forecasting
Customer Relationship Management
Manufacturer collaboration
A8 Advocacy
Audi Sales Manager Accredited