Daniel O'Gorman
London
Summary
Commercial and strategic leader with 12 years of expertise in driving brand commercial growth and achieving success by closing more than £13M in new business.
Proven track record of delivering significant revenue increases, optimizing scalable social commerce and creator solutions, and leading strategic partnerships across various B2C brands and verticals.
Recognised as a trusted professional by senior stakeholders both internally and externally, consistently exceeding expectations to drive business growth.
Additionally, bringING four years of experience as a Board Director for two non-profit organizations, demonstrating commitment to leadership and community impact.
Overview
12
12
years of professional experience
Work History
Chief Commercial Officer
Monumental Marketing Ltd
01.2024 - Current
- Full strategic new business growth responsibility across existing client portfolio and new client acquisition across all business verticals: social commerce | influencer marketing | growth marketing | consultancy
- Full P&L accountability with responsibility for YoY revenue growth, increasing average contract value by 50% and decreasing operational cost of delivery by 25%
- Client experience lead with full sales management of client team with a strong focus on retention and upselling strategy
- WON the largest contracts in company's 7 year history and the two largest contracts of 2024
- First agency ever to work across EMEA on lululemon's diverse influencer strategy.
Global Brand Partnerships Director EMEA
Bazaarvoice Inc
04.2021 - 12.2023
- Lead on all sales growth activity for Commercial and Enterprise accounts for EMEA (including Coty, Intersnack, PZ Cussons, Charlotte Tilbury)
- Commercial and Strategic Lead on all social commerce and creator content acquisition business development, sales pitches and execution of sales strategies and contracts across EMEA
- Negotiated and closed $2.2M+ of revenue per annum
- Full commercial accountability across sales team of eight people on creator content sales to EMEA leadership
- Most successful content seller in EMEA company history (2022)
- Closed biggest content deal in EMEA company history (2022, 2023)
- Delivered 120% vs annual Target within 11 months of employment.
Commercial Director
GAY TIMES Group
06.2019 - 03.2021
- Led GAY TIMES' 'GTX' new agency proposition and launched GAY TIMES' agency model into market
- Delivery of group commercial targets with key focus on Digital Media buying, Social Content and Creator partnerships
- Accountable for revenue generation across all advertising and content platforms
- Led on all new business media agency partnerships (WPP, Publicis)
- Major RFP wins include Coca-Cola, Glaxo-Smith-Kline, Lloyds Banking Group and Meta
- Developed and Launched 'Gay Times Honours Awards 2019' - biggest LGBTQ event of its kind in history - reaching more than 100 million people across global media
Business Development Director
Rentuu
03.2019 - 06.2019
- Developed and implemented commercial growth strategy to launch the business in the UK market
- Responsibility for the management and success of UK sales forecast and all revenue streams
- Launched new events SaaS platform in Europe
- Led Investment Strategy with CEO and Non-Exec Chair (successfully acquired by Easyjet Owner)
Senior Development Manager (final Role of Five)
KidZania London
02.2014 - 03.2019
- Manage and retain circa £3.5M of partnership contracts
- Account management of Cadbury, Unilever, Al Jazeera, Pokemon and Vitabiotics
- Line manage Business Development Managers with new business revenue accountability
- Worked directly with the Chief Executive directly on identifying new business development, joint venture and investor prospects to grow the business into a 'leisure group' organisation
- Drove substantial revenue growth, securing multi-year partnerships with global brands like WWE, Shell, and Nike
- Promoted four consecutive times from a junior procurement role to my final sales leadership position,
Senior A&R Manager (UK/Europe Division)
Spectra Music Group (U.S.A/Canada)
11.2012 - 01.2014
- Drove partnership opportunities with independent record labels, entertainment agencies and organizations
- Launched the UK Division of Arcadium Entertainment representing artists including: Madness, Morrissey, Kings of Leon and KD Lang
- Launch new entertainment division 'Show and Tell Entertainment' to commission and finance new film productions
Education
Bachelor of Arts - Drama (1st Class)
University of Exeter
United Kingdom07-2012
Skills
- Transformational Sales Hunter
- New Business Development/Partnerships
- KPI Delivery
- Commercial Growth
- RFP and Contract Wins
- Stakeholder Management
- Team Leadership
- Social Impact Leadership
Timeline
Chief Commercial Officer
Monumental Marketing Ltd
01.2024 - Current
Global Brand Partnerships Director EMEA
Bazaarvoice Inc
04.2021 - 12.2023
Commercial Director
GAY TIMES Group
06.2019 - 03.2021
Business Development Director
Rentuu
03.2019 - 06.2019
Senior Development Manager (final Role of Five)
KidZania London
02.2014 - 03.2019
Senior A&R Manager (UK/Europe Division)
Spectra Music Group (U.S.A/Canada)
11.2012 - 01.2014
Bachelor of Arts - Drama (1st Class)
University of Exeter
Similar Profiles
Renay HarrisRenay Harris
Special Police Officer at Monumental Sports & EntertainmentSpecial Police Officer at Monumental Sports & Entertainment
Donald MackDonald Mack
IT Support Technician at Monumental FordIT Support Technician at Monumental Ford
S. Amber Charlemagne, MPH, MHAS. Amber Charlemagne, MPH, MHA
Principal at Monumental International Management LLCPrincipal at Monumental International Management LLC