Daniel Nyirenda
London,UK
Summary
Dynamic marketing professional with expertise in go-to-market strategy execution, positioning and messaging, and digital marketing strategies. Proven track record in product launch planning and competitive intelligence, leveraging skills in content creation and curation to drive brand success. Adept at utilising marketing automation tools to enhance campaign efficiency and effectiveness. Career goal: to lead innovative marketing initiatives that elevate brand presence in competitive markets.
Overview
6
6
years of professional experience
2
2
years of post-secondary education
1
1
Certification
Work history
Product Marketing Executive
KGL Accucoms
London
01.2024 - 11.2025
- Owned go-to-market strategy across regions , developed 12 week multi-channel campaigns that aligned positioning with buyer priorities in Europe, Asia, and Latin America resulting in 225K in sales.
- Partnered with sales and publisher clients to translate product strategy into commercial success. Coordinated launches and awareness initiatives that built credibility for new products and services, directly enabling revenue growth.
- Crafted differentiated product messaging based on customer insights and competitive research. Conducted interviews with librarians, researchers, and authors to uncover unmet needs, refine positioning, and ensure value proposition stood out in crowded markets.
- Developed library of sales enablement tools —battle cards, case studies, tailored presentations—that armed global sales teams with sharp, outcome-driven messaging. Ensured teams understood not just “what” product does, but “why it matters” in solving customer problems.
- Built content and narratives that earned attention , from email sequences and webinars to infographics and video scripts. Each piece was anchored in positioning work, designed to resonate with academic publishing stakeholders and drive pipeline.
- Leveraged live and virtual events (webinars, author training sessions, exhibitions) to amplify product visibility and create meaningful touchpoints with decision-makers. Used post-event analysis to capture learnings and iterate future campaigns.
- Acted as internal evangelist , training sales and marketing colleagues on campaign messaging and ensuring alignment between product strategy, market narrative, and commercial execution.
- Managed end-to-end marketing timelines , from campaign planning to post-launch analysis, using data to evaluate performance and continuously refine GTM playbooks.
Head of social media
IdeasLab Global
London
06.2023 - 01.2024
- Led high-impact digital campaigns for IdeasLab Global, launching new community-driven products and growing engagement across Instagram, LinkedIn, and email. Oversaw creation of landing pages, multi-touch email sequences, and carousel campaigns that drove measurable conversions and increased community sign-ups.
- Designed and executed content strategies for entrepreneurship toolkits, startup validation resources, and pitch training offers. Ensured messaging was audience-first, leveraging Jobs-to-Be-Done research to build narratives that deeply resonated with target founders and startup educators.
- Championed social listening and audience intelligence , conducting discovery calls and monitoring community conversations to identify unmet needs. Translated insights into content roadmaps and platform strategies that positioned IdeasLab as thought leader.
- Pioneered AI-driven social innovation , integrating tools like OpenAI and Cursor AI to accelerate copy testing, generate segmented content variations, and streamline creative workflows. Reduced production timelines by 40% while increasing campaign personalization.
- Built and launched mobile-first community app , extending social ecosystem beyond traditional platforms. Integrated real-time AI feedback for users, strengthening loyalty and creating unique value proposition that boosted retention.
- Scaled multi-platform presence with innovation at core , blending traditional social growth tactics with experimentation—such as interactive carousel storytelling, behavioural-triggered email campaigns, and community-driven challenges—that consistently outperformed benchmarks.
- Utilised analytics tools to monitor and adjust strategy effectiveness.
Marketing Executive
Product Marketing Alliance
London
11.2022 - 06.2023
- Engineered high-converting digital journeys, creating and optimizing landing pages, lead magnets, and automated email sequences that moved prospects from awareness to purchase. Achieved average 10% lead-to-customer conversion rate across campaigns.
- Generated consistent weekly sales of £7,000 in course and event ticket revenue through targeted multi-channel marketing and optimized customer funnels.
- Delivered email campaigns with 40% open rates and 5% click-through rates, outperforming industry averages and driving steady engagement across multiple audience segments.
- Partnered with paid media teams to accelerate demand generation , often ideating and prototyping ad creatives in Canva before collaborating with specialists to scale campaigns. Ensured ad narratives aligned with broader positioning and GTM strategy.
- Leveraged personalization technology (Mutiny) to dynamically tailor landing page copy and offers, significantly improving engagement and conversion metrics through context-driven messaging.
- Designed and executed full-funnel, multi-channel campaigns across email, LinkedIn, webinars, and landing pages. Prioritized integrated campaign experiences that maximized touchpoint effectiveness and generated qualified pipeline for sales.
- Owned campaign operations and calendars , balancing multiple launches with competing deadlines while ensuring flawless execution and timely delivery of assets.
- Built culture of data-driven decision-making , measuring and analyzing campaign performance with Google Analytics and UTM tracking. Translated insights into clear optimizations that improved ROI and accelerated pipeline velocity.
- Tightened sales-marketing alignment , delivering warm, sales-ready leads directly via LinkedIn and Slack, ensuring rapid follow-up and increased close rates.
Marketing manager
CODE Student Accommodation
Leicester
06.2022 - 10.2022
- Defined and optimized student engagement journey from awareness to application, designing touchpoints across digital (social, email, SMS, web) and offline (posters, campus activations) channels. Achieved 15% uplift in application conversion by tightening funnel messaging.
- Introduced data-driven feedback loop , gathering insights from open days, follow-up surveys, and event analytics to refine communications. This increased event-to-application conversion by 20% and reduced drop-off rates across key stages of funnel.
- Planned and executed integrated multi-channel campaigns for student recruitment, balancing traditional assets with digital-first initiatives. Oversaw campaign budgets and timelines, ensuring delivery against strategic enrollment targets.
- Pioneered segmentation strategies , developing targeted content for prospective, current, domestic, and international students. Personalization efforts drove 30% stronger engagement rates across campaigns compared to non-segmented communications.
- Led cross-functional teams spanning admissions, creative, and events, aligning stakeholders around campaign goals. Provided training and toolkits for junior marketers to ensure consistent messaging and brand alignment across touchpoints.
- Scaled high-impact events and campus visits into cornerstone recruitment experiences by redesigning their positioning and promotion strategy. Attendance grew year-on-year, and events became proven driver of decision-making at application stage.
- Championed marketing innovation , piloting new digital formats such as interactive webinars, personalized SMS campaigns, and dynamic landing pages. These initiatives unlocked fresh engagement channels and positioned institution as forward-thinking in student outreach.
Senior marketing officer
De Montfort University
Leicester, Leicester
05.2020 - 06.2022
- Partnered with Head of Distance Learning to shape and deliver integrated marketing and recruitment strategies across UG, PG, home, EU, and international markets, aligning activity with institutional growth priorities.
- Designed and executed tactical marketing plans that balanced demand generation and lead conversion, ensuring marketing spend was optimized against student recruitment targets.
- Directed full-funnel conversion campaigns through CRM platforms and targeted email sequences, introducing behavioural triggers and segment-specific workflows that streamlined communications and improved applicant nurturing.
- Collaborated with Campaigns and Media teams to orchestrate digital advertising strategies (paid search, display, social), while negotiating strategic partnerships with third-party platforms to expand reach and strengthen brand visibility.
- Innovated student recruitment events by rethinking open days and virtual fairs as hybrid experiences. Introduced interactive digital components, integrated data capture, and personalized follow-ups to transform events from one-off touchpoints into measurable lead-generation engines.
- Delivered measurable ROI: optimized application pipeline by refining segmentation and campaign sequencing, contributing to a 12% year-on-year increase in conversion from event attendance to submitted applications across UG and PG markets.
Education
Master of Science - Strategic and Digital Marketing MSc
De Montfort University
Leicester 10.2019 - 08.2021
Skills
- Go-to-market strategy execution
- Positioning and messaging
- Product copywriting
- Competitive intelligence
- Content creation and curation
- Marketing automation tools
- Digital marketing strategies
- Product knowledge
- Market research
- Product launch planning
- Social media marketing
Certification
- Positioning
- Product Experimentation
- Brand Strategy
- Viral Growth
- Marketing Strategy
- Strategic & Digital Marketing MSc
- Advertising & Marketing Communications BA
Timeline
Product Marketing Executive
KGL Accucoms
01.2024 - 11.2025
Head of social media
IdeasLab Global
06.2023 - 01.2024
Marketing Executive
Product Marketing Alliance
11.2022 - 06.2023
Marketing manager
CODE Student Accommodation
06.2022 - 10.2022
Senior marketing officer
De Montfort University
05.2020 - 06.2022
Master of Science - Strategic and Digital Marketing MSc
De Montfort University
10.2019 - 08.2021