Daniel Muir
Derby,Derbyshire
Summary
Senior Product Manager with 6+ years' experience owning the end-to-end discovery, definition and delivery of digital products that drive measurable customer and business outcomes.
Experienced in leading multiple cross-functional squads with full autonomy over product strategy, roadmap prioritisation and delivery. Strong advocate of human-centred design, using customer insight and product data to inform decisions and continuously improve results.
Proven at influencing senior stakeholders, balancing commercial objectives with technical and operational constraints, and coaching product managers in fast paced environments.
Overview
14
14
years of professional experience
9
9
years of post-secondary education
Work history
Senior Product Manager
YourParkingSpace
Remote
04.2025 - Current
- Own product strategy and roadmap across multiple digital products, autonomously prioritising initiatives based on customer impact, commercial value and delivery risk.
- Delivered six figure revenue value from additional products purchasable by end users.
- Lead discovery, definition and delivery for two cross-functional Scrum squads, partnering closely with engineering, design and analytics.
- Use customer research, behavioural insight and product data to identify opportunities and inform roadmap decisions.
- Reduced onboarding time by prioritising and delivering an in-house deployment tool.
- Act as the sole decision-maker on backlog prioritisation, balancing near-term outcomes with long-term platform sustainability.
- Line manage and coach Product Owners, raising standards in discovery quality, stakeholder communication and outcome-based delivery.
- Partner with senior business stakeholders to align product investment with strategic objectives.
Product Manager
YourParkingSpace
Remote
11.2022 - 04.2025
- Defined product vision, strategy and roadmap aligned to customer needs and company goals.
- Led customer discovery through interviews, user groups and usability testing to validate problems and shape solutions.
- Defined success metrics (KPIs) for key initiatives and used analytics to evaluate performance post-launch.
- Delivered multiple revenue-generating digital features, contributing £Xk+ in incremental revenue.
- Worked closely with engineering and UX to translate insight into high-quality, scalable product solutions.
- Influenced stakeholders across commercial, operational and technical teams to prioritise the highest-value outcomes.
Product Owner
Avayler
Remote
07.2021 - 11.2022
- Provided clarity on new features by conducting product training and demos.
- Translated unstructured work requests into actionable user stories and acceptance criteria, using Jira.
- Coordinated refinement, planning and execution with squad members.
- Prioritised product backlog to achieve goals and targets.
Product Owner
Cappfinity
Birmingham/Hybrid
03.2021 - 07.2021
- Translated unstructured work requests into actionable user stories and acceptance criteria, using Jira.
- Held user groups and interviews with multi-national corporations to understand user needs
- Wireframed proofs of concept
- Prioritised product backlog to achieve goals and targets.
Lead Product Owner
Kallik
Birmingham/Hybrid
05.2020 - 03.2021
- Coached a junior PO.
- Translated unstructured work requests into actionable user stories and acceptance criteria, using Jira.
- Wireframed designs to accompany other artefacts.
- Prioritised product backlog to achieve goals and targets.
Business Analyst
Kallik
Birmingham
11.2018 - 05.2020
- Applied strong analytical skills to translate business requirements into effective technical solutions.
- Translated requirements into functional and non functional acceptance criteria, to accompany user stories
- Documented process flows and implemented requirements for functional improvements.
- Worked closely with stakeholders to define key performance indicators (KPIs) and establish metrics for processes and projects.
Business Analyst
BriefYourMarket
Derby
08.2016 - 10.2018
- Analysed business processes, systems and data to identify opportunities for enhancement and efficiency.
- Produced written documentation and visual presentations to report data to influence key stakeholders.
Account Manager
BriefYourMarket
Derby
07.2012 - 08.2016
- Delivered high level of service to clients to maintain and extend relationships for future business opportunities within a SaaS environment.
Education
Certified Scrum Product Owner
Scrum Alliance
Bachelor of Arts - Business and Management
Sheffield Hallam University
Sheffield 09.2013 - 06.2018
NVQ Level 3 - IT Competence
Remit IT Academy
Derby 09.2012 - 06.2013
A-Levels - Economics
Chellaston Academy
Derby 09.2010 - 06.2012
A-Levels - Geography
Chellaston Academy
Derby 09.2010 - 06.2012
Skills
Product Leadership
- Product strategy and roadmapping
- Outcome-based prioritisation
- Stakeholder influence and senior decision making
- Line management and coaching
Customer and Insight
- Product discovery and user research
- Human-centred design collaboration
- Translating insight into product strategy and PRD's
Data and Analytics
- KPI, OKR and success metric definition
- Data-informed decision making
- Experimentation and ideation
Delivery and Ways of Working
- Agile (SCRUM, Kanban, SCRUMban)
- Backlog ownership and refinement
- JIRA, PRD's, Lean Canvas
- Cross-functional delivery with Engineering, QA and Design
Affiliations
- Sports, both playing and spectating
- Producing music
Timeline
Senior Product Manager
YourParkingSpace
04.2025 - Current
Product Manager
YourParkingSpace
11.2022 - 04.2025
Product Owner
Avayler
07.2021 - 11.2022
Product Owner
Cappfinity
03.2021 - 07.2021
Lead Product Owner
Kallik
05.2020 - 03.2021
Business Analyst
Kallik
11.2018 - 05.2020
Business Analyst
BriefYourMarket
08.2016 - 10.2018
Bachelor of Arts - Business and Management
Sheffield Hallam University
09.2013 - 06.2018
NVQ Level 3 - IT Competence
Remit IT Academy
09.2012 - 06.2013
Account Manager
BriefYourMarket
07.2012 - 08.2016
A-Levels - Economics
Chellaston Academy
09.2010 - 06.2012
A-Levels - Geography
Chellaston Academy
09.2010 - 06.2012
Certified Scrum Product Owner
Scrum Alliance