Daniel Middleton

Operations Board responsibility for Fleet Division

2025 Q1 performance - £7,472,251

Versus Budget - 150%

Versus Prior Year - 125%

In addition to my core role, I am supporting our international vehicle importer business on various projects.

Overall responsibility, targeting growth of Lookers Fleet Division

• Led a full restructure of Lookers Fleet Division, creating fleet channel expertise, a high performance culture and a net cost saving to the Division of £975K
• Implemented an order processing system, removing friction, inefficiencies and generating meaningful MI to drive the business
• Further improved cashflow, utilizing automatic feeds from OEM's to drive forecasting accuracy
• Implemented a dedicated broker system, enabling us to transact with brokers digitally, controlling the customer and ensuring first class compliance
• Improved Team engagement through effective colleague communication and harmonization of pay
• Centralized the control of all suppliers. This led to a £500K cost saving on a like for like basis
• Grew the business significantly, culminating in a record breaking 2024 performance of 42,266 Fleet vehicles sold and a net profit of £19.7m. This result was 121% of budget & 110% versus prior year

Leading the Sales Team & Account Management teams within Lookers Fleet Division

• Responsible for all Account Management of existing customers
• Successfully attained and maintained preferred supply status with FN50 leasing companies
• Responsible for the Sales Team across all channels, increasing order take significantly
• Secured major accounts such as Mitie, Connells, SSE, Novuna Tactical, Leaseplan tactical & many more
• Improved Fleet cashflow significantly, through improved debtor processes, negotiation of improved customer payment terms and tighter management of delivery forecasting

Focused on new business, I signed multiple accounts, such as -

• ALD
• Virgin Media
• Network Rail
• Rexel
• Aggregate Plc
• Briggs Equipment
• Coors Brewery
• Halton Housing Framework
• Leaseplan

Focused on new business, I signed multiple accounts, such as -

• National Grid
• Eon
• Centrica
• Wessex Water
• United Utilities
• Redcat Brands
• NG Bailey
• Incommunities
• Thames Water