Summary
Overview
Work history
Education
Skills
Timeline
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Daniel Martin

Portsmouth

Summary

Highly accomplished professional with 12 years of experience in the wine and spirits industry. Specialising in team leadership, decisive decision-making, and empowering sales teams to achieve their maximum potential. Excel at building and nurturing strong client and colleague relationships and delivering exceptional customer service while maintaining a sharp commercial acumen. Passion for mentoring, hosting events, and engaging with high-net-worth clients. Established track record demonstrates capabilities. Now focused on leveraging extensive experience to drive business growth and play a pivotal role in shaping the future of the fine wine and spirits industry.

Overview

12
12
years of professional experience

Work history

Private Client Manager, Fine Wine

Berry Bros. & Rudd
Basingtoke, ENG
09.2021 - Current
  • Luxury service led sales management role, overseeing eight direct reports with team sales revenue targets, circa 22m p.a.
  • Co-managing wider Private Client sales team with other Private Client Managers to foster dynamic and high-performing culture.
  • Ensure that Berry Bros. & Rudd's market-leading service standards are maintained to highest possible level, focusing on client engagement, CRM, delivering commercial targets and implementing business strategy.
  • Collaborating across multiple internal departments, including Buying, Commercial, Marketing, and Customer Services.
  • The allocation management of ultra premium wines and spirits for UK & Ireland.
  • Mentoring, recruitment and ongoing development of direct reports.
  • Individual account management of circa 100 wine and spirit collectors, optimising engagement levels through CRM and industry experience to fulfil cellaring objectives, and achieve sales targets.

Private Account Manager, Fine Wine

Berry Bros. & Rudd
London
07.2019 - 09.2021
  • Developed circa 500 private client accounts, with motivations split between longer term collecting and Fine Wine & Spirits Investment.
  • Consistently exceeded all set targets of 3m and 900K GP annually whilst upholding company values of passion, integrity and generosity of spirit.
  • Further developed client relationships and hosted many commercially important clients and producers at tastings, lunches and dinners.
  • Actively developed myself internally by undertaking additional responsibilities such as regular copy writing, sharing ideas, motivating colleagues and sharing specialist knowledge in fine wines from Champagne, Burgundy and South America.

Senior Private Client Advisor, Wine Advisor Team

Berry Bros. & Rudd
Basingstoke, Hampshire
04.2018 - 06.2019
  • Managed portfolio of customers (circa 1k) with varying levels of spend, predominantly dealt with wines for drinking and immediate delivery.
  • Actively engaged with customers on daily basis through email and telephone.
  • Exceeded all set targets and KPIs.
  • Motivating colleagues and mentoring responsibilities.
  • Educated customers about company products, services and special offers.

Private Client Advisor, Outbound Team

Berry Bros. & Rudd
Basingstoke, Hampshire
07.2016 - 03.2018
  • A founding member of Outbound (Wine Advisor) team.
  • Established base of active accounts (750) entirely through re-engagement, customer service, and actively contacting customers via telephone and email.
  • Exceeded all targets, KPIs and expectations, which led to creation of senior role in department.
  • Acted as first point of contact for customer issues and queries.

Wine Sales Representative

Laithwaites Wine (Direct Wines Limited)
Theale, West Berkshire
07.2013 - 08.2016
  • B2C fast-paced telephone-based account management position.
  • Monthly sales and KPI targets (never missed target).
  • Achieved 1.2m worth of revenue, with average bottle price of £11 per bottle and average margin of 43%.
  • Built and developed customer base of active clients, with focus on customer service.
  • Drove client acquisition from leads and cold calling.

Education

A-Levels -

Park House
Newbury, West Berkshire

WSET Level 3 Award in Wines
London

Skills

  • Team leadership
  • Confident decision maker
  • Training, development and mentoring expertise
  • Client relationship building
  • Customer Service focused
  • Revenue growth expertise
  • Excellent communication
  • Public speaking and presentation
  • Brand awareness building
  • Business development
  • Microsoft Excel proficiency
  • Self-motivated
  • Ambitious
  • Determined

Timeline

Private Client Manager, Fine Wine

Berry Bros. & Rudd
09.2021 - Current

Private Account Manager, Fine Wine

Berry Bros. & Rudd
07.2019 - 09.2021

Senior Private Client Advisor, Wine Advisor Team

Berry Bros. & Rudd
04.2018 - 06.2019

Private Client Advisor, Outbound Team

Berry Bros. & Rudd
07.2016 - 03.2018

Wine Sales Representative

Laithwaites Wine (Direct Wines Limited)
07.2013 - 08.2016

A-Levels -

Park House

WSET Level 3 Award in Wines

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Daniel Martin