Daniel Lawani
Lagos,UK
Summary
Creative director and photographer specialising in commercial, fashion, and lifestyle photography. Experienced in leading projects from concept development to final delivery, producing refined, cinematic visuals that strengthen brand identity and storytelling. Highly proficient in Adobe Photoshop and Lightroom, with a strategic, detail-driven approach to creating impactful imagery for campaigns, editorials, and digital platforms. Innovative [Job Title] skilled in directing creative briefs and future campaigns to exceed client expectations. Balances ideas with budgets and timescales to deliver viable, profitable projects. Confident team leader skilled in motivating and engaging staff for increased talent retention.
Overview
2024
2024
years of professional experience
6
6
years of post-secondary education
Work history
Lagos Fashion Awards
Olumide Roy
Lagos, Nigeria
2017.01 - 2018.12
- Led the visual and creative strategy for the Lagos Fashion Awards, overseeing the creative direction for a multi-designer fashion event featuring 30+ designers and partners, ensuring visuals met international fashion industry standards.
Collaborated with 20+ fashion designers, sponsors, and stakeholders to develop a cohesive brand identity across stage design, visual content, and event aesthetics, resulting in a polished, unified visual experience aligned with sponsor and designer expectations.
Design week Lagos
Titi Ogufure
- Oversaw documentary production featuring world-class designers, emphasising Demas Nwoko's contributions.
- Collaborated with experts to explore intersections of art, architecture, and design in Africa.
- Produced publication for Design Week Lagos titled 'Vernacular Design and Demas Nwoko'.
- Carried out day-to-day duties accurately and efficiently.
- Directed a team to craft a compelling visual narrative enhancing event success.
- Established credibility as a published photographer through striking visuals.
Photographer (Commercial,lifestyle advertising )
2020.01 - 2024.01
- Successfully completed a variety of photography projects across portraits, weddings, and commercial advertising, delivering custom visual solutions for diverse client needs.
- Produced high-end portrait photography, showcasing subjects in authentic and refined compositions that resonated with both personal and commercial purposes.
- Documented weddings with a cinematic approach, capturing intimate and emotional moments while ensuring stylistic consistency throughout.
- I worked with businesses and brands to create commercial imagery that aligned with marketing strategies, enhancing brand identity and customer engagement.
- Managed the full project lifecycle, from initial client consultations to post-production, ensuring timely and high-quality delivery.
Creative Director/Photographer – Honda HR-V Series Campaign
HONDA
2023.01 - 2023.06
- Directed creative vision and photography for HR-V series campaign, managing visual strategy from concept through execution.
- Captured high-quality images for print and digital platforms, ensuring brand consistency across marketing materials.
- Collaborated with multidisciplinary team to produce engaging content that showcased vehicle design and features.
- Enhanced brand engagement through effective visual storytelling, driving successful product launch.
Photographer
Titi Ogufere (Former President, International Federation of Interior Architects/Designers)
2018.01 - 2023.01
- Delivered professional photography services for personal and professional events for IFI President.
- Captured high-quality visuals that aligned with president’s brand and industry position.
Creative director
Moneda Invest
2019.01 - 2021.01
- Directed all creative aspects of branding, marketing materials, and campaigns for Moneda Invest.
- Spearheaded innovative campaigns that significantly boosted the company’s public image and client engagement.
Photographer/ Creative director
Ile Eros (The Billionaire Chef)
2019.01 - 2020.01
- Captured exceptional food photography, enhancing brand visibility for a prestigious chef.
- Developed innovative food styling concepts to effectively showcase culinary expertise.
- Directed campaigns to promote brand ethos and highlight strengths.
Education
Associate of Arts - Photography
Libarty Studios
Lagos, Nigeria 2015.01 - 2017.01
I.T & Software Engineering
NIIT
Lagos, Nigeria 2016.01 - 2018.01
Architecture and Interior Photography
University of Bournemouth
United Kingdom 2020.01 - 2021.01
Adobe Certified Expert (ACE) - Photoshop and Lightroom
2020.01 - 2020.01
Bachelor of Science - I.T & Business Information Technology
Middlesex University
London, United Kingdom 2024.01 - 2025.01
Skills
- Videography
- Leadership
- Cooking
- Event planning capability
- Marketing acumen
- Brand understanding
- Aesthetic sense
- Commercial photography expertise
- Knowledge of lighting techniques
- Advanced camera handling
Personal Information
- Profession: Photographer | Creative Director
- Title: Photographer | Creative Director
Custom Section
Polo Ralph Lauren, Honda, FCMB, Banana Island School/ Banana Island Living, Cardtonic, Ile Eros, Olu Amoda (Artist), Titi Ogufere (IFI President), Redeemed Christian Church of God (RCCG), Tosin Oshinowo, Nathaniel Bassey, Tolu Erogbogbo (The Billionaire Chef)
Interests
- Swimming
- Cooking African dishes (Jollof, Egusi soup, Moi Moi, etc.)
- Music and Piano
- Creating Grunge backdrops
Timeline
Bachelor of Science - I.T & Business Information Technology
Middlesex University
2024.01 - 2025.01
Creative Director/Photographer – Honda HR-V Series Campaign
HONDA
2023.01 - 2023.06
Photographer (Commercial,lifestyle advertising )
2020.01 - 2024.01
Architecture and Interior Photography
University of Bournemouth
2020.01 - 2021.01
Adobe Certified Expert (ACE) - Photoshop and Lightroom
2020.01 - 2020.01
Creative director
Moneda Invest
2019.01 - 2021.01
Photographer/ Creative director
Ile Eros (The Billionaire Chef)
2019.01 - 2020.01
Photographer
Titi Ogufere (Former President, International Federation of Interior Architects/Designers)
2018.01 - 2023.01
Lagos Fashion Awards
Olumide Roy
2017.01 - 2018.12
I.T & Software Engineering
NIIT
2016.01 - 2018.01
Associate of Arts - Photography
Libarty Studios
2015.01 - 2017.01
Design week Lagos
Titi Ogufure