Daniel Kearns
London
Summary
A data-driven performance media analyst with 9+ years of both client & agency-side experience. Expertise in Paid Search, Paid Social and Programmatic, as well as reporting tools including Google Analytics, Adobe Analytics and Looker Studio.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work history
Performance Marketing Manager
Healthxchange
London
2023.11 - Current
- Evaluated marketing KPIs and worked to improve campaign performance with targeted approaches.
- Worked collaboratively with the marketing team members to develop campaign creative assets in line with brand strategy, marketing calendars, product performance and promotions.
Senior Digital Marketing Manager
Media Monks
London
2022.11 - 2023.10
- Execute large scale paid video campaigns within the Google Ads interface.
- Lead customer experience testing and optimisations (ad creative, ad placement, A/B & multivariate testing, etc).
Senior SEM Analyst
Trip Advisor
London
2021.10 - 2022.10
- Managed large multinational paid media campaigns with $1M+ monthly budgets.
- Supported A/B testing by developing hypotheses and analysing results.
Performance Media Analyst
Dyson
London
2018.01 - 2021.09
- Supported EMEA markets in paid media and reported on the commercial success of campaigns by measuring ROAS and other KPIs, including YoY performance deep-dives.
- Worked with a variety of reporting tools including Looker Studio & Power BI
- Trained various stakeholders in aspects of paid media.
PPC Analyst
Forward3D
London
2015.10 - 2017.11
Education
Bachelor of Science - Information Management for Business
University College London
London 2010.09 - 2013.07
A-levels -
Ysgol Gyfun Garth Olwg, Pontypridd
Skills
- Google Ads & Search Ads 360
- Google Analytics
- LinkedIn Ads
- Looker Studio
- Microsoft Ads
- Power BI
- Advanced MS Excel Skills
- Project Management
- Data Analysis
Timeline
Performance Marketing Manager
Healthxchange
2023.11 - Current
Senior Digital Marketing Manager
Media Monks
2022.11 - 2023.10
Senior SEM Analyst
Trip Advisor
2021.10 - 2022.10
Performance Media Analyst
Dyson
2018.01 - 2021.09
PPC Analyst
Forward3D
2015.10 - 2017.11
Bachelor of Science - Information Management for Business
University College London
2010.09 - 2013.07
A-levels -
Ysgol Gyfun Garth Olwg, Pontypridd