Daniel Kearns
London
Summary
A data-driven performance media analyst with 9+ years of both client & agency-side experience. Expertise in Paid Search, Paid Social and Programmatic, as well as reporting tools including Google Analytics, Adobe Analytics and Looker Studio.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
Work History
Performance Marketing Manager
Healthxchange
London
11.2023 - Current
- Evaluated marketing KPIs and worked to improve campaign performance with targeted approaches.
- Worked collaboratively with the marketing team members to develop campaign creative assets in line with brand strategy, marketing calendars, product performance and promotions.
Senior Digital Marketing Manager
Media Monks
London
11.2022 - 10.2023
- Execute large scale paid video campaigns within the Google Ads interface.
- Lead customer experience testing and optimisations (ad creative, ad placement, A/B & multivariate testing, etc).
Senior SEM Analyst
Trip Advisor
London
10.2021 - 10.2022
- Managed large multinational paid media campaigns with $1M+ monthly budgets.
- Supported A/B testing by developing hypotheses and analysing results.
Performance Media Analyst
Dyson
London
01.2018 - 09.2021
- Supported EMEA markets in paid media and reported on the commercial success of campaigns by measuring ROAS and other KPIs, including YoY performance deep-dives.
- Worked with a variety of reporting tools including Looker Studio & Power BI
- Trained various stakeholders in aspects of paid media.
PPC Analyst
Forward3D
London
10.2015 - 11.2017
Education
Bachelor of Science - Information Management for Business
University College London
London 09.2010 - 07.2013
A-levels -
Ysgol Gyfun Garth Olwg, Pontypridd
Skills
- Google Ads & Search Ads 360
- Google Analytics
- LinkedIn Ads
- Looker Studio
- Microsoft Ads
- Power BI
- Advanced MS Excel Skills
- Project Management
- Data Analysis
Timeline
Performance Marketing Manager
Healthxchange
11.2023 - Current
Senior Digital Marketing Manager
Media Monks
11.2022 - 10.2023
Senior SEM Analyst
Trip Advisor
10.2021 - 10.2022
Performance Media Analyst
Dyson
01.2018 - 09.2021
PPC Analyst
Forward3D
10.2015 - 11.2017
Bachelor of Science - Information Management for Business
University College London
09.2010 - 07.2013
A-levels -
Ysgol Gyfun Garth Olwg, Pontypridd
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