Visionary commercial strategist and leader with over three decades of experience driving growth, innovation, and partnerships across the football industry. Proven expertise in shaping and executing high-impact commercial strategies, from rights acquisition to fan engagement. Adept at navigating the evolving football landscape, leveraging data and market insight to identify new revenue streams, unlock brand value, and deliver sustainable business performance. Trusted partner to boards, rights holders, and brands, with a track record of leading cross-functional teams and complex negotiations. Passionate about the intersection of sport, business, and culture — and committed to driving long-term value through purposeful, performance-led strategy.
As a dedicated Head of Department, I am a highly driven and results-oriented professional, recognised for my competitive mindset, leadership capabilities, and the trust I have consistently earned from both colleagues and senior leadership. I am committed to fostering excellence, building high-performing teams, and promoting a culture of integrity, accountability, and continuous improvement.