Daniel Friday
Glasgow
Summary
Senior data and AI leader with experience delivering enterprise data strategy, business intelligence, data quality, advanced analytics and applied AI within complex, regulated organisations. Currently serving as Vice President – Client Data Integration & Analytics at Barclays UK, leading a global insights workstream spanning 4 business areas, 8 functional domains and 20+ stakeholder groups. Combines strategic leadership with hands-on technical capability across Python, SQL, machine learning, Generative AI, AWS Bedrock, Amazon SageMaker, Teradata, BigQuery, Hadoop, Hive/Impala, Power BI, Tableau and Excel. Experienced in translating complex data challenges into practical business solutions, partnering with Technology, Data, Risk and Operations stakeholders, and building trusted data foundations for analytics and AI adoption. Track record of delivering measurable business outcomes, including 13% faster reporting, 32 hours of weekly time savings, a 20% reduction in reporting errors and a 15% improvement in Net Promoter Score. Experienced in leading teams of up to 24 directly and programmes impacting up to 200 people indirectly, with a strong record of innovation, stakeholder influence and data-driven transformation.
Overview
9
9
years of professional experience
Work history
VICE PRESIDENT – CLIENT DATA INTEGRATION & ANALYTICS
BARCLAYS UK
Glasgow
2025.03 - 2026.07
- Lead a global OPC Insights workstream spanning 4 business areas, 8 functional domains and 20+ stakeholder groups, providing enterprise-wide visibility across 104 reports, dashboards and data products.
- Lead a team of 5 direct reports while influencing and coordinating 30+ stakeholders and contributors across a complex global data and analytics environment.
- Lead cross-functional programmes involving 13+ functions, strengthening visibility of data quality, insight maturity, delivery progress and risk.
- Improved reporting speed by 13% and delivered approximately 32 hours of time savings per week through improved insight, reporting and process efficiency.
- Improved data quality, risk visibility and delivery transparency while reducing manual processes across 10 business processes.
- Influence 15 senior and executive stakeholders across Technology, Data, Risk, Operations and other business functions to align data, analytics and AI priorities.
- Led or influenced programmes impacting up to 200 people across the organisation.
ASSISTANT VICE PRESIDENT – BUSINESS INSIGHTS & ANALYTICS
BARCLAYS UK
2022.06 - 2025.03
- Led enterprise business insights and analytics capabilities supporting senior decision-makers across a regulated financial services environment.
- Designed and implemented data quality frameworks that reduced reporting errors by 20%.
- Managed and developed 9 analysts, establishing accountability, capability development and a culture of analytical innovation.
- Established repeatable analytics operating models aligned to Agile delivery principles, improving the consistency and scalability of insight delivery.
- Delivered management information and analytical insight to senior stakeholders, translating complex data into evidence-based recommendations.
BUSINESS INSIGHTS & ANALYTICS MANAGER
BARCLAYS UK
Glasgow
2021.09 - 2022.06
- Delivered high-quality management information and analytical insight to support business decision-making.
- Influenced senior stakeholders through evidence-based recommendations and structured analysis.
- Contributed to the development of repeatable analytics practices and operating models.
CUSTOMER EXPERIENCE ANALYST – DESIGN & IMPLEMENTATION
MTN GROUP
2020.06 - 2021.04
- Used data and predictive analytics to analyse customer experience across a customer base of approximately 60 million, identifying pain points and opportunities for journey improvement.
- Redesigned 12 customer journeys, contributing to a 15% improvement in Net Promoter Score.
- Used analytical insight to support initiatives that reduced customer churn and improved retention.
- Built analytical models to identify customer pain points and prioritise improvement opportunities.
TERRITORY MANAGER
MTN GROUP
2017.11 - 2020.06
- Led operations across 13 sites and 200+ stores, managing a 30-person team, including 13 direct reports.
- Delivered executive performance reviews and implemented market growth strategies across a complex multi-site operating environment.
- Managed a direct team of up to 24 during career progression at MTN.
- Coached and developed direct reports to improve performance, capability and accountability.
- Led teams in a fast-changing, competitive commercial environment.
Education
Applied Data Science Program
MIT PROFESSIONAL EDUCATION
MassachusettsBSc - Mechanical Engineering
LAGOS STATE UNIVERSITY
Skills
- Data Strategy
- Advanced Analytics
- Generative AI
- Data Governance
- Business Intelligence
- Data Transformation
- Leadership & Strategy
- Analytics Strategy
- AI Enablement
- Generative AI Adoption
- Digital Transformation
- Executive Stakeholder Management
- Cross-Functional Leadership
- Team Leadership
- Data Quality
- Management Information
- Data Maturity
- Data Validation
- Statistical Analysis
- Insight Generation
- Entity Resolution
- Data Clustering
- Golden Records
- Survivorship Logic
- Data Integration
- Data Quality Frameworks
- Data Foundations
- Machine Learning
- Deep Learning
- Artificial Neural Networks
- Convolutional Neural Networks
- AI Solution Design
- Applied AI
- Python
- SQL
- AWS Bedrock
- Amazon SageMaker
- Teradata
- BigQuery
- Hadoop
- Hive
- Impala
- Power BI
- Tableau
- Microsoft Excel
- Exploratory Data Analysis
- Data Visualisation
- Agile Delivery
- Team Development
- Innovation
- Executive Communication
PROJECTS
BLUE RUBIK | GENERATIVE AI COMPLAINTS CLASSIFICATION & ROUTING
Co-created a Generative AI proof of concept using Amazon Bedrock and Amazon SageMaker to improve complaints classification and routing., Designed the solution to address incorrect complaints categorisation and routing, with an estimated potential saving of approximately 72 hours of manual effort per week., Recognised with the Best Regional Presentation award for the solution.
TICKET HERO | AI-POWERED IT INCIDENT MANAGEMENT
Co-created an AI-powered IT incident management solution designed to address incorrect incident routing and categorisation., Developed the concept to improve SLA performance and colleague experience for a potential user population of 4,000+ colleagues.
PROJECT GOLDEN | DATA CLUSTERING & GOLDEN RECORD CAPABILITY
Led a team of 3 interns to design and deliver an in-house proof of concept for client data clustering and golden-record creation across 5 data sources and approximately 10 million records., Addressed a data environment in which approximately 62% of records were identified as duplicates, developing capability to improve data accuracy, entity matching and survivorship decisions., Developed an organisation-owned capability to reduce dependency on external vendor tooling and improve control over data quality and survivorship logic., Facial Emotion Detection | Built a computer vision model to detect facial emotions using artificial neural networks, convolutional neural networks and deep learning techniques., Street View Housing Number Digit Recognition | Developed a neural-network-based model to recognise digits from street-view housing imagery., FoodHub Order Analysis | Analysed food aggregator order data to identify trends and insights using exploratory data analysis, data visualisation and statistical analysis.
LEADERSHIP & TRANSFORMATION
Enterprise Data & Analytics Leadership | Data Quality Improvement | AI Enablement | Data Governance | Insight Maturity | Stakeholder Management | Agile Delivery | Team Development | Innovation | Executive Communication
Timeline
VICE PRESIDENT – CLIENT DATA INTEGRATION & ANALYTICS
BARCLAYS UK
2025.03 - 2026.07
ASSISTANT VICE PRESIDENT – BUSINESS INSIGHTS & ANALYTICS
BARCLAYS UK
2022.06 - 2025.03
BUSINESS INSIGHTS & ANALYTICS MANAGER
BARCLAYS UK
2021.09 - 2022.06
CUSTOMER EXPERIENCE ANALYST – DESIGN & IMPLEMENTATION
MTN GROUP
2020.06 - 2021.04
TERRITORY MANAGER
MTN GROUP
2017.11 - 2020.06
Applied Data Science Program
MIT PROFESSIONAL EDUCATION
BSc - Mechanical Engineering
LAGOS STATE UNIVERSITY