Daniel Dawson

Secured Christmas 2026 pre order in The Range with a 27% increase on 2025.

Secured Christmas 2026 pre order in E H Booths with 11% increase on 2025.

Gained listings of 33g and 65g core packs in The Range & E H Booths for AYR.

Opended trading with W M Boyes (£100k p.a) and Trago Mills (£50k p.a)

Agreed robust and improved business plan with World of Sweets for 2026.

• Responsible for Managing and Prospecting Retail opportunities for the Neutradol and After Bite brands.

• Key Accounts, Asda, B&M, The Range, Poundstretcher, Unitas (Value £6m)

• Asda - 2 listings agreed for 2026. Value £1m

• Opened Farmfoods account - 2 lines £300k p.a.

• 5 new listings in B&M - value £500k p.a.

• To date 36 new listings across full portfolio, including The Range, Boyes, Yorkshire Trading, Regal, Stax, Homeware Essentials, One Beyond -& Trago Mills value £1.5m

Made Redundant November 2025.

• Full P&L Control of £6m Discount Sector.

• Negotiation and delivery of Joint Business Plans with Poundland and Savers (£4.5m +11% yoy)

• Opened Discount Customers including The Range and Farmfoods contributing 35% growth yoy to the category with sales of £2.25m.

• Responsible for Multi Categories from Ambient Grocery, Health & Beauty, Household, Air Care, Confectionery & General Merchandise

• Country Manager Ireland £1.5m business including Elite, and Mr. Price. 8% growth yoy.

• Established and monitored KPIs to optimise company performance.

• Initiated and oversaw innovative marketing campaigns, enhancing brand visibility.
• Drove process improvements, optimised workflow efficiency.

• Successfully established and developed a £5m Discount Sector from £0.

• The Range £4m, Poundstretcher £750k & TJ Hughes £250k

• Due to Success asked to manage Garden Centre Groups which then grew by £3m (24% YOY) Blue Diamond, Dobbies and Klondyke

• Grew Road Chef Account by 400% to £250k

• Developed departmental objectives, budgets, policies, procedures, and strategies.

• Responsible for a team of 5 responsible for providing Industry Leading service to the customers.

• Boosted sales performance by implementing effective retail strategies.
• Maintained up-to-date knowledge of market trends, ensuring competitiveness within industry.

• Strategic growth of Australian Dried Fruit and Nut supplier into the UK market

• Delivered 133% yoy growth from £3m to £7m. Including £4m incremental sales.

• Achieved 7% net profit vs 5% budget

• Drove 227% profitable sales growth in Tesco through triple digit DOD increases, across all SKU's

• Identified and opened trading with Discount retailers including B&M, Home Bargains, Poundstretcher, Poundland, Farmfoods and Ocado

• Developed and launched Disney Licensed Mini Snack Pack raisins into the UK market

• Increased Maxwell Foods UK Market Share by 15% in snack pack raisins.

Made Redundant December 2020

• Managed portfolio with a value of £24m across some of the biggest FMCG Brands in the UK. Cushelle, Plenty, Velvet, Tena & Bodyform.

• Negotiated and successfully achieved a JBP with Coop on Household Paper and Feminine Hygiene lines, surpassing the budget by 22%

• Achieved 12% Sales Volume growth, 16% Value Growth and 4% profit growth in Discount Sector

• Responsible for development of Co-op and Discount Sector to include Home Bargains, B&M, Poundstretcher, and Poundland.

• Negotiated contracts and prices with clients to exceed sales goals.

• Strategically grew the business by 30.7% from £26m p.a to £34m p.a.whilst improving Gross Profit by 4.8%

• Lead & Developed a team of 10 Direct Reports from Senior Key Account Managers to National Account Executives

• Developed, Recruited and trained the Sales Team to deliver significant upskilling and succession planning

• Responsible for identifying and delivering an additional £4 million of profitable business in year one by opening up the Discount Sector

• Led the cross functional team to deliver growth across our Key UK Customers which included M&S, Tesco, Sainsbury's, Morrison's, Aldi, Waitrose, and Coop

• Identified, managed and developed £3m growth in Ashbury's Export business, by working with our Agents and Distributors in South Africa, Canada, Australia, Europe and the Middle East

• Designed and implemented NPD process to streamline, improve efficiencies and drive profitability.

• Delivered above budgeted sales and profit for all Ringtons Own Label products across M&S +11%, Waitrose + 5% & Sainsbury's + 27%

• Gross Sales +14.5% Net Profit + 1.1%

• Returned Ringtons to 100% supply in M&S by implementation of Category Marketing Plan and delivery of innovative NPD which was worth £4m

• Managed Waitrose to 100% supply and secured a substantial price increase to grow profitability of £4m business by 8%

• Won & Launched Sainsbury's Taste The Difference Tea range valued at £4m p.a at above average Gross Profit.

• Using my Project Management skills ensured on time, profitable and successful launches of 68 NPD lines in 2-year period.

• Led and developed a Sales Team of 3, ensuring succession planning within the business.

• Created a strong working relationship with Sainsbury's leading to yoy growth of 18% Branded sales with 35% increase in DOD.

• £2m new Own Label Fruit & Herbal business won from incumbent supplier of 108 years.

• Delivered 6% yoy budgeted sales growth and 2.4 % margin growth across Sainsbury's, Waitrose & M & S

• Won and delivered 9 new highly profitable own label lines with Marks and Spencer worth in excess of £1.2m per annum

• Delivered additional new business with co packing agreements worth in excess of £1m per annum.

• Resolved initial trading conflict with Sainsbury's account to grow business 24% to £26m.

• Nominated by Board of Directors to attend and subsequently graduated from Swire Group INSEAD Business School Accounting and Control Course - June 2008 Fontainebleau, France

• Team Leader responsible for Finlay Beverages Winning Sainsbury's Own Label Supplier of the Year 2008 as well as Sainsbury's Supplier with Integrity Award 2008

• Delivered Category Leading Sales Growth every year in declining market. (5% to 24%)

• Team Leader of Cross Functional Project Team delivering Fairtrade Tea into Sainsbury's

• Delivered in excess of 120 NPD / EPD profitable launches.

• Delivered £8.3m profitable sales growth across Key Retail Accounts. (+11% yoy)

• Developed, Secured and Launched £1.2million Own Label Tortilla Contract in Sainsbury's

• Further enhanced by adding Basic Tortilla line won at a value of £250k p.a

• Reinvented Coop Snacking Range and relaunched leading to 35% sales growth and 12% increase in Gross Profit

• On time successful launches of 53 Own Label NPD lines and 14 Branded lines.

• Built and closely managed relationships with customers at buyer level and beyond to create or enhance partnerships.