Daniel Broomfield

In my current role, I work closely with HR Business Partners, Employment Law Partners, and Account Directors to manage all employee relations matters across Eurest and Dine, supporting a combined headcount of 5,000 employees.

• I analyse people data to identify trends, opportunities, knowledge gaps, and high-risk areas, partnering with business leaders to implement effective solutions.
• I support the delivery of the people strategy by identifying strong leadership, addressing performance gaps, and enhancing manager capability across the business.
• I case manage complex and high-risk employee relations issues, providing clear, commercially focused employment law advice, often involving litigation, reputational, or safeguarding risk.
• I also support the Employment Law team with initial risk profiling and advise senior leaders on risk exposure and appropriate settlement strategies.
• I design and deliver training materials, manager guides, and policy documentation to maintain compliance in a constantly evolving employment law environment, empowering managers to confidently manage employee relations issues.
• Operating within a contract catering business, I partner with senior stakeholders to balance client expectations with legal compliance, while maintaining a strong people-first approach.

I took a planned career break to solo travel through Europe while completing my CIPD Assoc Diploma.

I managed major Food Halls in both Tamworth and Great Bridge, leading a team of 8 section leaders and over 50 colleagues to deliver strong commercial performance and successfully navigate significant periods of change.

• During my time at Asda, I held an acting General Store Manager role for several months, with full accountability for a £50m annual operation. I led a team of 300 colleagues through the busiest trading period, ensuring operational excellence and a strong customer experience.
• I developed and executed a broader people strategy, implementing contract and role changes for over 50 colleagues across a 12-month period, ensuring the right people were in the right roles to support business objectives.
• I led HR-related activity, including hearing complex and high-profile grievances across the region on behalf of the Asda Ethics team, ensuring fair and compliant outcomes.
• I also supported the successful delivery of large-scale organisational change during the Walmart separation.
• I maintained full accountability for site compliance, including health and safety, food safety standards (including EHO audits), and the effective management of employee personal information.

I was headhunted and selected by the Head of Retail to support a flagship outlet store during a period of European business restructuring.

• I supported colleagues throughout the closure and redundancy process, delivering CV writing workshops, interview preparation, and job application support for all affected employees.
• I worked closely with key stakeholders, including the Outlet Centre Management team, regional and central support functions, and store teams, to maintain profitability and ensure compliance throughout the transition.
• I held overall responsibility for all HR and line management functions within the store, ensuring effective people management and operational continuity during a period of significant change.

I progressed from a Customer Assistant role, which I began while completing my A-Levels, to a Team Support Manager position, gaining experience managing diverse teams across a variety of store formats.

• I identified capability gaps and designed and delivered training sessions at a regional level to upskill colleagues and improve performance.
• I led the launch of the Deliveroo trial in one of only 20 pilot stores, and was subsequently selected to train store leaders across the business as part of the wider rollout.
• I managed local social media accounts, growing engagement and reaching an audience of over 100,000.
• I also led the operations team within the first renewal store, navigating new processes and managing previously untested operational challenges.