Daniel Beechener

Managed inventory of resources necessary to pilot cross-platform content creation, driving audience engagement and generated revenue across multiple print and digital mediums.

Windsurf Magazine
SUP International Magazine

Oversaw all aspects of the monthly magazine production cycle and supporting online channels;

• Ensuring that publication sales and advertising targets are met and exceeded.
• Managing a team of editors, photographers, graphic designers, product test teams, contributors and subscriptions team.
• Working closely with the editorial team to plan future content and features across the annual publishing schedule.
• Client account management. Collaborating with international watersports brands, managing coverage across print, digital, social media channels utilising editorial content, product reviews and advertising.
• Planning and managing production schedules to ensure that each print and digital edition reaches the consumer on time and within budget.
• Website/social media traffic growth and development through daily planned content updates and effective SEO.
• Planned targeted marketing campaigns across web, email and social media to build brand awareness and increase subscription sales.
• Liaising with printers and international newsstand distributors.
• Brand development and exploration of new markets.
• Launched new publications to meet market trends.
• Managed relaunch of magazine websites. Websites were rebuilt on the WordPress platform, increased magazine profiles, and boosted UK and international subscriber sales. The websites also opened a new profitable revenue stream from onsite advertising and content.
• Oversaw the launch of digital magazine editions to create an additional revenue stream. Multi-format digital versions of print editions on sale via publication websites, iTunes and GooglePlay for desktop, tablet and mobile users across all formats.
• Oversaw and directed social media engagement strategy to build brand profile and drive magazine subscription sales while cementing client partnerships. Effective and engaging content management generated 82,000 international social media followers across Instagram, Facebook, X platforms, driving 42,000 monthly unique website visitors.
• Supervised and evaluated employee performance, providing constructive feedback and identifying staff talent.

Account manager for full service advertising agency specialising in print / TV and radio advertising and marketing.

• Client management and new business development.
• Identified new client leads and conducted market research to reach new sectors.
• Devised pitches and presentations targeting clients needs.
• Nurtured client relationships, scheduling on-site visits or off-site meetings to touch base on account needs.

• Consistently achieved sales targets with diligent follow-ups and negotiations.
• Collaborated with creative teams and clients to develop engaging advertisements using market understanding and analysis.
• Worked as part of Oxford Times monthly colour supplement magazine team (Limited Edition magazine).