Daniel Avetoom
Stoke
Summary
Commercial Data Analyst experienced in managing high-stakes data environments to uncover insights, reduce operational bottlenecks, and improve customer experience. Demonstrated success in processing high-volume datasets to build executive-level dashboards and forecasting models. Technically proficient in advanced Excel, Power BI, SQL, and AI workflow automation, bridging the gap between raw data pipelines and high-level commercial strategy.
Overview
7
7
years of professional experience
Work history
Commercial and Contact Data Analyst
bet365
Stoke
2024.09 - 2026.08
- Overhauled VIP segmentation frameworks across 15 markets to pinpoint churn drivers, resulting in a newly implemented, data-driven CRM strategy.
- Developed all licence reporting from the ground up for Canadian and American market launches, combining commercial, onboarding, and contact-centre data into custom C-suite Power BI dashboards.
- Reduced inbound contact volume across three territories by building a propensity model that processes up to 100k daily Zendesk tickets to pinpoint service gaps.
Assistant Manager
Stonegate Pubs
London
2022.01 - 2024.08
- Helped lead a 20-person team and held regular meetings to drive performance and maintain clear communication.
- Handled all cash operations, accurately reconciling daily transactions and maintaining compliance.
Consultant
Mutual Credit Services
Lancaster/Remote
2023.05 - 2023.08
- Conducted internal business review and comprehensive market research for a local fintech startup as part of a university consultancy project.
- Analysed competitor costings to develop localised go-to-market strategy, equipping the business with actionable data for engaging small and medium-sized businesses in the area.
Finance Internship
Dotdigital
London
2019.06 - 2019.08
- Processed payroll and expense data in SAGE and Excel for a 250-person team, maintained compliance with internal controls and supported monthly reconciliation for the wider finance operation.
Education
MSc - Management & Finance
Lancaster University
LancasterBA - History and Spanish
Lancaster University
LancasterA-Levels & GCSEs -
Hampton School
LondonSkills
- Data & Analytics: Power BI, SQL, Excel, Looker, DAX, Power Query, ETL Processes, Data Pipeline Management, Insights through Visualisation
- Commercial & Financial Modelling: Commercial Modelling, Forecasting Models, Customer Segmentation, Churn Analysis, Payment Success Waterfalls
- Business Tools: JIRA (Advanced), CRM Analytics (Zendesk Explore), Report Automation, Agile Working and AI (Large Language Models & Agentic AI)
Projects & Development
Workflow Automation via AI: Designed and deployed custom AI agents within Claude Projects environments to automate repetitive daily workflows and streamline personal task management.
Advanced Data Querying: Independently attained an Intermediate SQL Certification via Sololearn to advance core database management skills beyond current role requirements.
Timeline
Commercial and Contact Data Analyst
bet365
2024.09 - 2026.08
Consultant
Mutual Credit Services
2023.05 - 2023.08
Assistant Manager
Stonegate Pubs
2022.01 - 2024.08
Finance Internship
Dotdigital
2019.06 - 2019.08
MSc - Management & Finance
Lancaster University
BA - History and Spanish
Lancaster University
A-Levels & GCSEs -
Hampton School