Daniel Appleton

• Established and managed effective sales processes, secured new listings, expanded distribution, and identified upselling opportunities to maximise revenue.
• Developed new business through lead generation, nurturing prospects into customers and fostering long-term relationships to drive sales growth.
• Managed strong relationships with existing trade customers through regular product training, tastings, and engagement, enhancing customer satisfaction and loyalty.
• Keep CRM systems up to date with customer interactions, sales activity and opportunities.
• Monitor stock levels and work closely with production teams on forecasting, new product launches, production schedules, packaging and order fulfilment.
• Collaborate with production teams on new product development, ideas and emerging market trends.
• Maintain accurate product and marketing information, working with the Marketing Director and external design team on seasonal campaigns and promotional activity.

• Managed all aspects of the business, including marketing, branding, pricing, stock control, finances, and operations.
• Founded and grew a successful Mexican street food business, operating for 5+ years and delivering events across the Midlands.
• Built strong relationships with customers, event organisers, suppliers, and staff, driving repeat business.
• Recruited, trained, and supervised staff while maintaining high standards of service, quality, and compliance.
• Designed and launched the company website and developed its social media presence to increase brand awareness and engagement.
• Developed strong leadership, organisational, commercial, and problem-solving skills in fast-paced environments.

• Managed 250+ residential properties across Worcester, Malvern, Cheltenham and Birmingham.
• Managed landlord and tenant relationships, renewals, maintenance and inspections.
• Coordinated contractors and projects while ensuring timely completion and service standards.
• Sourced new tenants, managed tenancy documentation and minimised void periods.
• Ensured full legal and safety compliance across the portfolio.

• Part of a new management team restoring the King’s Head to high standards of service and food & drink quality.
• Led menu redevelopment, staff training, and recruitment.
• Managed day-to-day operations and a 30+ front-of-house and kitchen team.
• Coordinated events and worked closely with owners and senior management.
• Oversaw back-of-house performance, including GP, wages, rotas, and financial controls.

Assistant General Manager | Mexican Street Food Restaurant & Premium Tequila Bar

• Managed day-to-day operations of a 176-seater, high-volume city-centre venue, leading a team of 50.
• Maintained high customer service and operational standards in a fast-paced, high-end environment.
• Managed staff rotas, training, stock control, liquor ordering and regular stocktakes.
• Worked closely with owners on operational performance and business needs.
• Played a key role in the opening and establishment of a new venue, supporting pre-opening operations, team training and launch.