Danial McKenna

After a successful first two years, I was promoted to Associate Digital Marketing Director and took the lead on our digital strategy. This involved managing a team of 7 people (3 currently), external agencies and driving website revenue, traffic and development for the business.

Responsibilities

• Management of the Digital Marketing team across a number of disciplines.
• Drive ongoing development of the website including SEO, User Journey, User Experience and general development with key stakeholders.
• Work with key stakeholders to devise and manage projects and performance.
• Develop and manage relationships with external agencies, negotiated contracts and monitored performance.
• Maximise brand exposure, traffic and sales by developing and executing a variety of Digital Marketing channels.
• Manage marketing budgets of over £100k
• Produce marketing reports for senior management.
• Coordinate A/B testing.
• Continuous data and trend analysis and implementation to drive continued change.

Achievements

• Increased website revenue by over 500% over a 12 - 24 month period.
• Implemented key digital channels from scratch including PPC, Paid Social and Affiliates.
• Increased the performance of digital channels across the board including revenue increases in Email (300%), PPC (from no PPC channel to the leading driver of revenue), Paid Social and Affiliates.
• Built the in-house digital team and department from scratch.
• Took the lead on a wide remit of projects across the business including web development, paid media channels, SEO, marketing and more.
• Co-led the re-development of a new website in Shopify.