Dani Ashaolu
London,ENG
Summary
Creative and brand-conscious communications professional with a background in marketing, events, PR, and E-commerce. Skilled in influencer outreach, digital content, and public-facing brand roles across fashion, lifestyle, and retail sectors. Experienced with campaign activations, visual storytelling, and audience engagement. Comfortable working across fast-paced environments, managing brand image, and executing ideas that resonate culturally and commercially. Actively building a career in PR, talent, and brand communications within the beauty and lifestyle industry.
Overview
5
5
years of professional experience
Work History
Brand Support & Client Experience Roles
Mint Agency
12.2023 - Current
- Represented lifestyle brands through experiential marketing, in-store activations, and hospitality
- Supported Tesco's promotional campaigns with brand visibility and product engagement
- Worked across concierge and event support teams, focusing on premium service delivery and tone of voice
- Gained insight into high-touch brand experiences and how consumer perception is shaped in real time
- Demonstrated strong organizational and time management skills while managing multiple projects.
Pr and Communications Assistant
Lincoln Business School
09.2022 - 11.2023
- Supported the planning, promotion, and delivery of academic and corporate events for students, alumni, and business leaders
- Drafted newsletters, internal comms, and event briefs with brand-consistent messaging
- Managed RSVPs, email correspondence, and logistics for panels, speaker series, and open days
- Collaborated with marketing and PR teams to ensure strong event turnout and smooth communication
- Strengthened public speaking, stakeholder coordination, and institutional branding experience
Brand & Communications Coordinator
Hospitality Group - (Multi Restaurant Portfolio)
01.2020 - 08.2022
- Assisted with planning, production and execution of email blasts, digital signage boards, special event flyers and social media campaigns.
- Increased event attendance through targeted marketing efforts, resulting in higher levels of community engagement.
- Delivered clear, concise reports to senior leadership on the effectiveness of various communication strategies.
- Managed Instagram and TikTok content calendars, including food styling, campaign posts, and influencer collaborations
- Liaised with food bloggers, local press, and PR reps to secure coverage, drive event attendance, and promote new openings
ECommerce & Resale Operator (Vinted, EBay, Depop)
Self Run Stores.
01.2022 - Current
- Curated fashion & beauty products for resale, managing listings, visuals, and fulfillment
- Built trusted storefronts with loyal customer base and 5-star ratings
- Developed copywriting and styling skills through product storytelling
- Upheld quality standards through regular inspections of completed products, addressing any inconsistencies immediately.
Education
Master of Science - Branding And Marketing Communications
University of Lincoln
Lincoln 09-2023
Bachelor of Arts - Linguistics
OAU
Nigeria 06-2018
Skills
- Press & Influencer Communications
- Brand Messaging & Product Storytelling
- Campaign Support & Gifting Execution
- Social Content & Community Engagement
- Event Coordination & Hospitality Comms
- eCommerce & Customer Experience
- Salesforce Certified Administrator
- Creative Copywriting & Styling
Additional Information
www.linkedin.com/in/oyinash
Timeline
Brand Support & Client Experience Roles
Mint Agency
12.2023 - Current
Pr and Communications Assistant
Lincoln Business School
09.2022 - 11.2023
ECommerce & Resale Operator (Vinted, EBay, Depop)
Self Run Stores.
01.2022 - Current
Brand & Communications Coordinator
Hospitality Group - (Multi Restaurant Portfolio)
01.2020 - 08.2022
Master of Science - Branding And Marketing Communications
University of Lincoln
Bachelor of Arts - Linguistics
OAU
Similar Profiles
Tolulope OwoseniTolulope Owoseni
Customer Service Assistant at Mint AgencyCustomer Service Assistant at Mint Agency
Theo SouthworthTheo Southworth
Senior Director, Account Service at The Mint AgencySenior Director, Account Service at The Mint Agency
Prabeesh Kumar KrishnaPrabeesh Kumar Krishna
Chef & Consultant head chef at Mint Agency and Flavour fusion restaurantChef & Consultant head chef at Mint Agency and Flavour fusion restaurant
Zahra AbowZahra Abow
Consultant Intern at ProspHERConsultant Intern at ProspHER
Olajide Mudashir SulaimanOlajide Mudashir Sulaiman
Construction labourer at mr mojeedConstruction labourer at mr mojeed