Dan Wilmshurst

Renewal and Conversion Specialist

Enhanced and protected SME dept.'s profitability and growth by preventing churn through contract renewals, upsells, and onboarding of new merchants worth over £90,000pa in net revenue in 2024

• Expanding and delivering value-added service through cross-selling of extra products including EPoS, SaaS, and Cash Advance
• Identifying opportunities to switch 3rd party acquired back-book accounts to DNA acquiring, maximising estate revenue
• Supporting company-wide targets & KPIs by signing businesses worth over £30 million in throughput since 2022

Key Achievement: Sale of big-name-brands including Ginetta Cars and Perle Oban Hotels; exceeded contract renewal target by at least 23% every month in 2025

Internal sales and client management

Oversaw Paytek lease portfolio and managed asset collection, ensuring all expiring contracts were prevented from entering Secondary periods and coordinated returns-to-base for hardware no longer required by clients

• Quoted, signed, and sold new customers from both inbound enquiries via ExpertMarket and outbound leads provided by Telesales
• Managed relationships and handled complex queries as first point-of-contact for Customer Service team's referrals & enquiries

Key Achievement: 550+ contracts renewed in 2021

Seller of card payment facilities including hardware and processing

Driven outbound telemarketer focused on cold-contacting leads and managing BDMs, leveraging 200+ daily dials and email marketing campaigns to arrange and book appointments and close sales

• Consistently exceeded KPIs including dials, talk-time, and sales targets
• Managed diaries and co-ordinated bookings of several field agents simultaneously

Key Achievements: Booked and sold 90+ units to Kamsons Pharmacy Group during Pandemic, and 60+ to Tranmere Rovers FC

Various roles across a number of busy retail outlets

• Manager - Feb '18 to Sep '18: WHS Tenterden
• Manager - Apr '17 to Feb '18: WHS & Sussex Stationers Bexhill
• Sales Assistant/Supervisor - Sep '13 to Apr '17 - WHS Hastings

Key Achievement: Eliminated over 80% of cash loss from Bexhill's tills