Dan Smith

• Critical transitional role within UK business responsible for the PNL of the independent veterinary sector, approximately £100m per annum.
• Responsible for sales of three major verticals. Veterinary wholesale, group purchasing & SAAS.
• Managing all aspects of a professional team of Business Development Managers
• Motivated sales team with hands-on approach to drive growth and expand profit margins.
• Employed strategic planning and analysis to confidently design GTM strategy for FY23 & 24 and re-structure existing sales hierarchy to maximise efficiency and sales KPIs
• Effectively and proactively collaborating with other departments
• Introduced and facilitated the launch of a CRM platform within the business
• YoY growth of 11%, with growth spread evenly across all verticals

• Responsible for all external sales operations of the UK business.
• Managing a team of four first line managers who are each responsible for 5-6 field-based sales individuals.
• Full sales budget responsibility
• Headhunted for role due to my previous experience of sales team growth and leadership.
• Collaborated with marketing team to develop strategy and execute UK-wide expansion.
• Motivated sales team with hands-on approach to drive growth and expand profit margins.
• Took severely under-performing sales function from operating circa 60% of target to currently achieving 122.3% to set budget for 2019/20, despite COVID-19 economic downturn.

• Management of the UK & ROI-wide Field & Telesales operation for the world’s most recognisable security brand.
• Responsible for a ‘Resale’ PNL of over £5.5m.
• Designed and implemented sales strategies and sales processes for Field-based and Telephone based sales functions.
• Designed and maintaining effective Sales Incentive Plans and Commission Schemes in line with business requirements and current sales drivers.
• Managing a team of 6 second-line managers and conducting weekly reviews into their operating cadence.

• Attending customer-facing company generated appointments and promoting the most trusted security brand in the UK.
• Creating and managing self-generated appointments by cross-selling, door knocking and creating business from customer referrals and key holders.
• Drove sales generation, finding potential customers through networking, cold calling and industry research.
• Ensuring a high level of customer service by following through on promises made and managing customer expectations throughout the buying process.
• Achieved over 50% combined new business and resale conversion and a minimum of 4 self-generated deals per month.
• Attained the highest overall conversion in the North West Region for 2 consecutive financial years
• Drove sales generation, finding potential customers through networking, cold calling and industry research.

• Treated patients at home where appropriate to minimise strain on hospital resources.
• Communicated with lucid patients to gather incident and medical history information.
• Assessed situation severity of emergent medical incidents and delivered appropriate care.
• Briefed other healthcare workers on complex patient conditions and injuries in concise handovers.