Dan Sinnott
Ilkeston,Derbyshire
Summary
High-achieving marketing professional offering over 10 years of digital campaign management and marketing expertise. Well-versed in market trends, communciation strategies and customer engagement techniques. Concise and creative communicator with organisational, multitasking and project management talents.
Overview
14
14
years of professional experience
4
4
years of post-secondary education
Work history
Head of Content
University of Nottingham
Nottingham
2021.07 - Current
- Content lead for a key digital transformation project (inclusive of being Product Owner for a new Digital Asset Management product)
- Delivered a new content strategy, campaign strategy and content production model
- Evaluated client requirements and content standards, producing copy to project briefs.
- Utilised exceptional writing, editing and proofreading skills to produce engaging, error-free content.
- Delivered projects 95% on time, coordinating schedules with product leaders, UX and development teams.
- Campaign lead for student recruitment marketing campaigns, to drive an increase in firm offers earlier in the lifecycle
- Coordinated and managed paid marketing campaigns on different platforms, carefully overseeing results to deliver maximum ROI.
- Strategised cross-promotions with new and existing partners to expand sales and marketing opportunities.
Digital Content Manager
Pentland Brands Ltd
Nottingham
2018.11 - 2021.07
- Digital content creation and delivery within the Canterbury brand management team
- Use of content to articulate brand DNA in a meaningful way to consumers
- Increase awareness and relevance of brands to consumers with a focus on social media
- Analyse and develop content for relevant channels such as email, CRM, website, blog and social media
- Leverage content and skills in a smart, scalable way across our brands to maximise commercial value, reach and efficiency
- Improving our digital presence and driving engagement through the owned and third party (shopper marketing) channels in a way that resonates with consumers
- I have implemented new processes across multiple brands to streamline cross-functional working successfully with brand managers, digital product managers and UI and UX Developers.
Digital Marketing Manager
Manchester Airport Group
Derby
2017.06 - 2018.10
- Implementing and delivering an integrated digital marketing and commercial strategy at four UK airports to facilitate growth of passengers, increase new routes and airline partners, and support the increase of retail and car park spend
- Managed key digital channels, including YouTube and TikTok content development, Google, Facebook and Instagram Ads.
- Strengthened SEO to improve website rankings.
- Collaborated with design team to develop innovative graphics and video content for website and social platforms.
- Improved end-to-end customer journey by identifying critical conversion and drop-off points, adapting onboarding process accordingly.
- Grew online social media presence with comprehensive content plan and online contest strategy.
PR Manager
Geldards Law Firm
Nottingham
2015.09 - 2017.06
- Managed positive working relationships with national media to deliver consistent, strategic media coverage.
- Created innovative, effective promotions and marketing campaigns to bespoke client demands.
- Monitored and evaluated media activity through Meltwater and Hootsuite.
- Researched, created and distributed impactful press releases to targeted media, heightening brand awareness and exposure.
- Developed communication strategies to support business direction.
Digital Marketing Manager (consultant)
Jacksy Underwear
Bedford
2016.05 - 2017.05
- A start-up men's underwear brand asked me to drive the digital build of their database, social media channels and successfully build a consumer base from scratch
- I was the owner of the communications strategy and delivery to consumer.
- Grew online social media presence with comprehensive content plan and online contest strategy.
Marketing Assistant
Geldards Law Firm
Nottingham
2013.09 - 2015.09
Marketing Assistant
Capital FM (Global Radio)
2010.01 - 2013.09
Education
Master of Arts - Marketing
Institute of Data and Marketing
London 2022.09 -
Foundation Degree in Arts - Visual Communication and Advertising
Loughborough University
Loughborough 2008.09 - 2009.07
Diploma of Higher Education - Planning and Development
Nottingham Trent University
Nottingham 2009.09 - 2012.06
Skills
- Product marketing
- Product launches
- Market research
- Retail marketing
- Marketing and advertising
- Product development
- Brand building
- Social strategy development
- Content creation
- Paid advertising campaigns
- Digital advertising management
- Marketing and advertising strategies
- Brand messaging
- Communication strategies
Interests
- LGBTQ+ literature and documentaries
- Fashion and style - since 2024 I've maintained a fashion blog called High Street Gent.
- Sport and staying active.
- Weekends walking with my cocker spaniel Reggie.
Accomplishments
- Certified Scrum Product Owner® status (CSPO®), from Scrum Alliance®.
- University of Nottingham launches Micro Prospectus to cut paper waste.
- Berghaus - Organic content drove £100k of .com sales (2018) vs £17k (2017).
- Hot Drops UK - Top 50 UK blogger
- YAHOO - Top 10 Men's blogger
- Global Travel Awards - UK Marketing Campaign of the Year 2018 (Nominee)
- Huffington Post - Top 10 Men's Lifestyle Blogger.
- East Midlands Airport most successful Campaign - Winter Sun & Ski 2017 - driving increased passenger numbers and footfall into retail units during the period.
- Men's Blogger UK Blog Awards - Nominee (2016) and (2017).
- Jacksy Underwear - start up brand - building a CRM database in one year of 10k subscribers as well as social media presence and strategy driving sales in first year.
PROUD MOMENTS
- #MadeFromAll - British & Irish Lions campaign 2020-21
- Reintroduced integrated digital content for Mitre, to drive brand awareness and growth in reach and ecommerce revenue
- Instagram's Rising Stars 2020 - Berghaus ranked #7 globally
- Chairman's Award - Canterbury's most successful: Rugby World Cup campaign #BePartOfIt 2019 - digital delivery and optimisation
- CapitalFM - interesting fact about me: I set up the Capital FM social channels for Facebook/Twitter/ Instagram - UK market.
- Mitre '95 - relaunching the iconic Mitre Ultimax football in a purely digital and social first campaign.
- Please see let me know if you would like a copy of my professional portfolio for work referenced above.
Timeline
Master of Arts - Marketing
Institute of Data and Marketing
2022.09 -
Head of Content
University of Nottingham
2021.07 - Current
Digital Content Manager
Pentland Brands Ltd
2018.11 - 2021.07
Digital Marketing Manager
Manchester Airport Group
2017.06 - 2018.10
Digital Marketing Manager (consultant)
Jacksy Underwear
2016.05 - 2017.05
PR Manager
Geldards Law Firm
2015.09 - 2017.06
Marketing Assistant
Geldards Law Firm
2013.09 - 2015.09
Marketing Assistant
Capital FM (Global Radio)
2010.01 - 2013.09
Diploma of Higher Education - Planning and Development
Nottingham Trent University
2009.09 - 2012.06
Foundation Degree in Arts - Visual Communication and Advertising
Loughborough University
2008.09 - 2009.07