Dan Knightley

Product Manager for EE TV (BT Group), driving product innovation and enhancing the TV experience for 1.2 million Pro and Mini box customers.

• Roadmap ownership: prioritized features to align with strategic goals, ensuring timely and effective delivery.
• Acted as cross-functional liaison between engineering, marketing, and operations to facilitate feature releases.
• Product Development and Innovation: Led key product developments, integrating customer insights and market trends.
• Go-to-Market Execution: Led go-to-market activities for feature rollouts and product changes.
• Continuously monitored key product KPIs to inform continuous iteration.
• In-life quality: Closely monitored customer feedback and worked with technical teams to prioritise issue and bug resolution.

Key Achievements:

• TV App Launch: Led the successful launch of Paramount+ on EE TV boxes, managing cross-functional readiness sessions, and working directly with Paramount for a smooth integration.
• Netflix Content Integration: Collaborated to deliver the platforms first Netflix content integration, paving the way for future integrations with the world’s leading streaming service.

Senior Manager of the team leading the strategy, execution, and analysis of over £150 million worth of on-screen promotion of Sky’s content and services.

• Led the strategic development of an innovative AI-powered recommendation engine, leveraging machine learning to transform user engagement, and drive a data-informed customer experience.
• Led strategic initiatives with cross-departmental teams to optimize campaign workflows and data systems.
• Introduced scalable processes for campaign effectiveness testing, quadrupling experiment throughput and insights.
• Spearheaded the operation and enhancement of Sky's targeted ad product. Closely collaborated with developers and engineers to troubleshoot and drive product advancements.
• Senior decision-maker for effectiveness testing, defining the testing plan, and leveraging customer response data to steer strategy shifts that improved both impact and efficiency.
• Collaborated with consumer research teams to interpret quantitative and qualitative consumer insights, and adapt strategies, effectively communicating findings to the wider team.
• Consistently delivered strong engagement scores, with the most recent survey results showing team happiness 10 percentage points above the company benchmark.
• Mentored and guided teams to achieve operational excellence and meet key performance indicators.
• Managed relationships with multiple external partners.

• Managed team of four optimising and reporting TV promo campaigns, overseeing the targeted ad product and delivering portfolio KPIs.
• Led the team to consistently meet daily operational deadlines while setting and delivering key portfolio KPIs — achieving the strongest performance on record for two of the four core metrics in my final year.
• Owned delivery of the testing roadmap; 2018 insights based on customer response data from A/B testing resulted in over £250k savings in media inventory.
• Held dedicated monthly development sessions with the team to focus on career progression and mentorship.

• Consultant media planner at A+E Networks.
• Built and maintained strong relationships with senior stakeholders at the partner's office, including at the Director level.
• Responsible for executing and reporting campaigns through Sky's targeted ad product; I worked with developers and engineers to consistently meet KPIs.
• Redesigned the cross-departmental quarterly planning process, leading to multiple efficiencies.

• Setting up and managing the delivery of targeted promo campaigns across the Sky portfolio.
• Responsible for the implementation of the AB testing roadmap, as well as briefing tests for analysts.
• Built the department’s first-ever regression-based model to predict targeted campaign inventory.