DAN DAVIS
Solihull,West Midlands
Summary
Senior analytics leader with over 20 years of experience driving commercial performance across retail, telecoms, and automotive sectors. Expert in forecasting, customer behaviour analysis, segmentation, churn prediction, and sales optimisation across both online and offline channels. Proven record of developing data products, leading insight functions, and influencing senior leadership to shape strategy. Combines strong technical aptitude (Power BI, Databricks, SQL, PySpark, ETL design) with commercial acumen and stakeholder management expertise.
Overview
32
32
years of professional experience
Work History
Senior Analytics Manager
HALFORDS
2024.01 - Current
- Own and maintain the Customer Lifetime Value model, segmentation, and cross-shop behavioural metrics.
- Produce actionable customer journey analyses identifying commercial opportunities and friction points.
- Lead forecasting, reporting, and performance insight across Halfords Retail and Halfords Garages for key customer metrics.
- Build ETLs and analytical workflows in Databricks, SQL, PySpark, and Excel for scalable reporting.
- Develop and maintain Power BI dashboards supporting executive decision-making.
- Link customer behaviour and operational performance to NPS and satisfaction metrics to drive improvements.
- Present insights and recommendations at senior leadership forums influencing commercial and operational strategy.
Senior Sales Optimisation Manager
VIRGIN MEDIA
2019.01 - 2024.01
- Optimised online / offline sales channel journeys, leading a team of three analysts.
- Designed and tested contact strategies for new customer acquisition, resulting in measurable conversion uplift.
- Identified upsell opportunities through A/B testing and segmentation analysis.
- Integrated feedback and sentiment data into actionable recommendations.
- Partnered cross-functionally with Sales, Digital, Operations, and Marketing.
- Tools: Netezza, QlikSense, SQL Server.
Churn Forecasting Manager
VIRGIN MEDIA
2017.01 - 2019.01
- Built and maintained churn prediction models using billing and interaction datasets.
- Equipped outbound call centres with targeted data to reduce churn and improve retention.
- Analysed competitor trends and market dynamics to determine churn drivers.
- Produced monthly and annual churn forecasts informing budgets and growth plans.
- Presented findings to senior leadership to shape retention policy.
Collections Business Partner
VIRGIN MEDIA
2012.01 - 2017.01
- Identified customers at risk of entering collections and created prevention strategies.
- Analysed performance, agent effectiveness, and behavioural patterns in the collections cycle.
- Oversaw migration of collections reporting from SQL to Netezza, improving reliability.
- Designed handset loan collections triggers grounded in payment behaviour data.
Senior Analyst – Billing & Payments
VIRGIN MEDIA
2006.01 - 2012.01
- Evaluated billing and payment data to identify behavioural and process inefficiencies.
- Automated manual workflows and built ETL routines to enhance data processing speed.
- Provided actionable insight to optimise billing strategy and payment operations for both B2C and B2B customer bases.
Various Roles – Customer Service, Administration & Analytics
1994.01 - 2006.01
- Built foundational experience in customer operations, service delivery, and early analytics—establishing a strong grounding in customer behaviour and operational processes.
Education
GNVQ Leisure & Tourism Level III - A Level Equivalent
Skills
- Customer Journey Analytics
- Forecasting
- Commercial Performance Insight
- Customer Segmentation
- Lifetime Value Modelling
- Sales Funnel Optimisation
- Contact Strategy Optimisation
- Churn Prediction
- Retention Strategy
- ETL Development
- Data Engineering
- Power BI
- Databricks
- SQL
- PySpark
- Excel
- Netezza
- QlikSense
- SQL Server
- Stakeholder Management
- Team leadership
- Senior Leadership Influence
- NPS
- Customer Satisfaction Insight
- Customer relationship management
Websites, Portfolios and Profiles
https://www.linkedin.com/in/dan-davis-29ab79165/?lipi=urn%3Ali%3Apage%3Ad_flagship3_profile_view_base_contact_details%3B4l%2FYO8fYRAm%2BWwcVsAHMpA%3D%3D
Additional information
Skilled presenter experienced in engaging C-suite and senior leadership., Adept at translating complex analytics into clear, commercially focused narratives., Passionate about customer behaviour, data-driven decision-making, and continuous improvement.
Timeline
Senior Analytics Manager
HALFORDS
2024.01 - Current
Senior Sales Optimisation Manager
VIRGIN MEDIA
2019.01 - 2024.01
Churn Forecasting Manager
VIRGIN MEDIA
2017.01 - 2019.01
Collections Business Partner
VIRGIN MEDIA
2012.01 - 2017.01
Senior Analyst – Billing & Payments
VIRGIN MEDIA
2006.01 - 2012.01
Various Roles – Customer Service, Administration & Analytics
1994.01 - 2006.01