Damilola Ayobami
Belfast
Summary
Analytical media buyer with experience managing over £25,000 in ad spend. Known for optimizing campaigns through performance metrics, driving impactful results, and fostering client relationships. Committed to delivering high-performing digital marketing initiatives.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Buyer
Heriman Enterprise
12.2023 - Current
- Scaled advertising campaigns from £50/day to £500/day, significantly increasing reach and conversions
- Managed £25,000+ in ad spend, delivering high-performing campaigns
- Drove £280,000+ in sales through data-driven media buying strategies
- Developed and executed targeted media buying strategies across digital platforms.
- Analyzed campaign performance metrics to refine targeting and optimize spend efficiency.
- Collaborated with creative teams to align ad content with audience preferences.
New Media Manager
Honor103.5 FM
03.2023 - 09.2024
- Increased Facebook followers from 5,000 to 35,000
- Grew TikTok from 0 to 2,000+ organic followers
- Co-presented "Radio Market," a weekly show discussing marketing trends and local business navigation, featuring 10 paid business spotlights.
- Developed and implemented content strategies to enhance audience engagement across multiple platforms.
- Analyzed performance metrics to refine social media campaigns and improve reach.
- Collaborated with production teams to create innovative multimedia content for on-air promotions.
- Managed online community interactions, fostering positive relationships with listeners and stakeholders.
- Trained over 10 Interns on best practices for digital content creation and audience analysis tools.
Intern News Reporter
Nigerian Television Authority
03.2022 - 12.2022
- Researched and analyzed newsworthy events for broadcast segments.
- Conducted interviews with local figures to gather diverse perspectives.
- Wrote and edited news scripts for clarity and accuracy.
- Collaborated with production team to ensure timely segment delivery.
- Monitored breaking news developments, providing real-time updates.
Education
Marketing
Ulster University
Belfast, United Kingdom07-2026
Bachelor of Science - Mass Communication
Fountain University
Osun State Nigeria09-2021
Skills
- Data Analytics skills to measure meta performance metrics
- Copywriting
- Creative Thinking
- A/B Testing
- Digital marketing skills
- Market Research
- Verbal and written communication skills
- project management tools
Certification
- Google ADs
- Google Analytics
- Meta Blueprint
Timeline
Media Buyer
Heriman Enterprise
12.2023 - Current
New Media Manager
Honor103.5 FM
03.2023 - 09.2024
Intern News Reporter
Nigerian Television Authority
03.2022 - 12.2022
Marketing
Ulster University
Bachelor of Science - Mass Communication
Fountain University