Ruth A s a l u
Stoke-on-Trent
Summary
Resourceful marketing professional with expertise in developing and executing campaigns that enhance brand awareness and market share. Visionary leader with strategic mindset and proven ability to drive organizational growth. Committed to delivering transformative results and fostering culture of innovation.
Overview
8
8
years of professional experience
5
5
years of post-secondary education
Work history
Director & Head of Operations
Ounje Ibile Mart Ltd
Stoke-on-Trent
04.2025 - Current
- Founded and manage day-to-day operations of an African foodstuff retail and distribution business serving customers across the UK.
- Oversee procurement, inventory management, logistics coordination, and quality assurance for over 15 product lines.
- Lead and manage the business strategy, including pricing, budgeting, sales forecasting, and cost control to ensure profitability.
- Develop and execute digital marketing plans across Instagram, TikTok, and other platforms, increasing brand visibility and monthly sales.
- Manage customer service operations, ensuring prompt responses, accurate order handling, and high customer satisfaction.
- Coordinate with suppliers in Nigeria and logistics teams in the UK to maintain product freshness, authenticity, and timely delivery.
- Train and supervise staff and external contractors, including social media managers and logistics support.
- Create promotional campaigns, seasonal bundles, and product launches to increase engagement and sale
Business Coach
Ruthex Consult
Lagos
08.2020 - 01.2023
- Managed a business coaching & digital marketing brand that coached 30 students in the first six months of operation growing it to a team of 5 by the end of the first year with over 500 clients and students by the second year of operation.
- Created and promoted digital products such as eBooks, masterclasses and webinars on marketing and sales strategies which helped over 70% of clients earn their first $5,000 in 30 days or less.
- Managed a team of 10 to develop and execute a social media campaign for 45 clients with clients experiencing 25% -60% increase in revenue.
- Developed a marketing plan that helped a client earn $40,000 in the 4th quarter of 2021 and to become a household name in Pennsylvania, USA.
- Singlehandedly grew a contact list from 1,052 to 7,000 potential clients and converted 32% to customers and 10% to brand loyalists.
- Provided enormous value for businesses and Micro, Small and Medium Enterprises (MSMEs) across different industries.
Sales Manager
Everhealthy Multi- Dynamic International
Lagos
01.2018 - 04.2019
- Created a strategic business plan to expand the company’s customer database by 30% in two months.
- Managed a sales team of 15 members to hit sales target and increase revenue.
- Worked with the marketing team to identify the gaps in the market and developed new strategies to reach and market to the right audience.
- Successfully met and exceeded sales targets through effective communication and relationship-building with customers.
- Conducted market research to identify potential clients and develop tailored sales pitches to meet their needs.
- Utilized persuasive selling techniques to drive product adoption and increase revenue.
Marketing Assistant
Finesse Consults Ltd
Lekki
10.2018 - 01.2019
- Collaborated with cross-functional teams to develop and execute marketing campaigns, focusing on increasing brand awareness and market share for clients.
- Assisted in setting up campaigns and managing their success through data analysis and performance tracking.
- Handled customer queries and provided in-person presentations to drive sales and transactions, emphasizing the importance of face-to-face interactions.
- Participated in HR, training, sales, leadership, and business development activities to gain a comprehensive understanding of the marketing process.
Education
Mater of Business Administration (MBA) -
Keele University
Keele, Newcastle-under-Lyme, UK 01.2023 - 01.2024
Bachelor of Science (Honours) - Botany
University of Lagos
Lagos, Nigeria 01.2015 - 07.2018
Skills
- Proficient in developing and executing marketing campaigns to increase brand awareness and market share
- Strong interpersonal skills with a focus on building rapport and fostering customer relationships
- Ability to analyze data and track campaign performance to optimize results
- Experience in sales, including meeting and exceeding sales targets through effective communication and persuasion
- Familiarity with HR, training, and leadership principles, contributing to overall team development and success
REFERENCES
References available upon request
References
References available upon request.
Timeline
Director & Head of Operations
Ounje Ibile Mart Ltd
04.2025 - Current
Mater of Business Administration (MBA) -
Keele University
01.2023 - 01.2024
Business Coach
Ruthex Consult
08.2020 - 01.2023
Marketing Assistant
Finesse Consults Ltd
10.2018 - 01.2019
Sales Manager
Everhealthy Multi- Dynamic International
01.2018 - 04.2019
Bachelor of Science (Honours) - Botany
University of Lagos
01.2015 - 07.2018