Dale Melton
Fleet,Hampshire
Summary
I am a resourceful and accomplished Sales Agent with over 35 years of experience in delivering aggressive sales targets and driving market growth within the HVAC industry. My success is built on a strong ability to build rapport with internal teams and customers, consistently surpassing performance expectations. Proactive and adaptable, I excel at prospecting new customers, addressing their needs, and providing knowledgeable, consistent advice that drives high-volume sales.
I bring proven expertise in lead generation, persuasive negotiation, and closing complex sales opportunities. As a personable and motivated team player, I combine excellent communication, persuasion, and multitasking skills to build lasting relationships and maintain a strong market presence. My in-depth knowledge of HVAC products and services has enabled me to exceed new business targets through effective networking and relationship building.
I have consistently advised my principals on new market opportunities and have played an integral role, particularly on a technical level, in the successful introduction of new products to market. My involvement has included close collaboration with suppliers to the principals, working to redevelop existing products and ensure they are tailored to meet the specific demands of the UK market. This hands-on approach has often required in-depth technical evaluation, product adaptation, and a deep understanding of customer needs.
In many cases, the redeveloped products have incorporated unique features that set them apart from competitors or have been independently tested and verified as the most efficient products available in their category. These significant achievements have not only driven substantial sales growth for the principals but have also become central to their future business strategies, securing their market presence and competitive advantage. My ability to bridge technical expertise with market insight has been key in transforming these opportunities into tangible results, consistently delivering value and driving growth.
Overview
44
44
years of professional experience
9
9
years of post-secondary education
Work history
Sales Agent
Self Employed
Fleet, Hampshire
01.2006 - Current
- Promote the products manufactured/imported by The Principles throughout The Territory.
Current representation:
Comyn Ching Solray Limited
Manufacturer of bespoke Radiant Heat Panels
Constant Air Systems Limited
Manufacturer of Packaged Plantrooms
Chimney & Canopy Systems Limited
Supply & installation of Kitchen Canopy & Flue Systems
Portman Property Services Limited
Plumbing, heating installation & maintenance
Previous representation of:
Modutherm Limited (2021 to 2024)
Commercial Boilers
Residential & Commercial Heat Pumps
Hot Water Generation
Residential Heat Network Products
Elco Heating Solutions Limited (2014 to 2021)
Commercial Boilers
Residential & Commercial Heat Pumps
Hot Water Generation
Residential Heat Network Products
MHS Boilers Limited (2006 to 2013) (taken over by Elco)
Commercial Boilers
Residential & Commercial Heat Pumps
Hot Water Generation
Residential Heat Network Products
Territory covered:
Central, West & South London
Oxfordshire, Bedfordshire, Hertfordshire, Buckinghamshire,
Berkshire, Surrey, Hampshire, Sussex, Kent
- Built rapport with new and existing customers to boost client retention.
- Identified prospect needs and offered appropriate products and services.
- Used active listening and relationship-building techniques to assess customer needs and deliver viable solutions.
- Demonstrated products to encourage purchases by showcasing features and benefits.
- Kept up-to-date with market trends to identify opportunities to improve product and service offerings.
- Highlighted product features and benefits in line with customer needs, securing high-value sales.
- Negotiated best-possible prices for maximised profit levels.
Area Sales Manager
Remeha Limited
Fleet, Hampshire
01.1994 - 12.2005
- Promote the products manufactured by the business throughout The Territory.
Commercial Boilers
Hot Water Generation
Ancillary Items
- All other as per Sales Agent.
Area Sales Manager
Potterton Commercial Limited (part of Blue Circle)
Fleet, Hampshire
08.1991 - 12.1993
- Promote the products manufactured by the business throughout The Territory.
Commercial Boilers
Hot Water Generation
Ancillary Items
- All other as per Sales Agent.
Area Sales Manager
Myson Limited (part of Blue Circle)
Fleet, Hampshire
01.1988 - 07.1991
- Promote the products manufactured by the business throughout The Territory.
Domestic Boilers
Hot Water Generation
Ancillary Items
- All other as per Sales Agent.
Research & Development Manager
Colbrook Equipment Limited
Alton, Hampshire
01.1985 - 12.1987
- Design, manufacture & test new products related to food display in restaurants and retail establishments.
Draughtsman
Colbrook Equipment Limited
Alton, Hampshire
10.1981 - 12.1984
- Design cabinets/units for food display within restaurants and retail establishments.
Education
Higher National Diploma -
Farnborough College of Technology, Farnborough
09.1984 - 07.1986
Higher National Certificate -
Farnborough College of Technology, Farnborough
09.1981 - 07.1984
A-Levels -
Farnborough Six Form College, Farnborough
09.1980 - 07.1981
GCSEs -
Heron Wood School, Aldershot
09.1976 - 07.1980
Skills
- Customer relations
- Product knowledge
- Product demonstrations
- Business development
- Sales expertise
- Social media marketing
- Territory management
- Excellent communication skills
- Lead prospecting
- Field sales
- Business pipeline management
- Territory planning
- Direct sales
- Active listening
- New business generation
- Communication
Affiliations
- Gym/keeping fit
- Motorsport
- Cars & Motorcycles
- Travel
Timeline
Sales Agent
Self Employed
01.2006 - Current
Area Sales Manager
Remeha Limited
01.1994 - 12.2005
Area Sales Manager
Potterton Commercial Limited (part of Blue Circle)
08.1991 - 12.1993
Area Sales Manager
Myson Limited (part of Blue Circle)
01.1988 - 07.1991
Research & Development Manager
Colbrook Equipment Limited
01.1985 - 12.1987
Higher National Diploma -
Farnborough College of Technology, Farnborough
09.1984 - 07.1986
Draughtsman
Colbrook Equipment Limited
10.1981 - 12.1984
Higher National Certificate -
Farnborough College of Technology, Farnborough
09.1981 - 07.1984
A-Levels -
Farnborough Six Form College, Farnborough
09.1980 - 07.1981
GCSEs -
Heron Wood School, Aldershot
09.1976 - 07.1980
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