Dale Meikle

Owned the UK marketing and commercial growth strategy within a competitive industrial market, focusing on increasing market share across agriculture, waste, logistics, and construction sectors.

• Played a key role in delivering a multi-region website rollout (UK, France, Poland, India, Malaysia), improving localisation, UX, and inbound lead generation
• Identified gaps across digital performance and led improvements in website structure, landing pages, and conversion pathways
• Built a structured demand generation engine, combining:
  -LinkedIn Sales Navigator
  -CRM workflows
  -Outbound prospecting
• Worked closely with sales teams to align marketing with pipeline and revenue targets, improving lead quality and reducing wasted effort
• Refined messaging and positioning to better communicate product durability, compliance, and long-term value
• Introduced a data-driven marketing framework, improving campaign visibility and ROI tracking
• Standardised outreach and campaign execution to create a more scalable growth model

Impact: Shifted marketing from reactive activity to a more structured, pipeline-driven function aligned with commercial outcomes

Led the global sales and marketing function, driving growth across UK, Europe, APAC, and North America within Oil & Gas, industrial and OEM-led markets.

• Managed a £250,000 global marketing budget, generating approximately £4M in revenue
• Increased conversion rates by 17% through structured processes and playbooks
• Designed and executed a global go-to-market strategy, aligning product positioning with regional demand
• Built and implemented a global CRM system, improving:
  Pipeline visibility
  Reporting accuracy
  Customer engagement
• Managed international teams across:
  -Houston
  -Singapore
  -Bangkok
  -South Africa
• Delivered multi-channel global campaigns, increasing inbound opportunities and brand visibility
• Introduced AI tools and automation, improving efficiency and reducing admin
• Developed customer segmentation strategies, improving targeting and campaign performance
• Established strategic partnerships and distributor relationships to support global expansion

Impact: Transformed marketing into a revenue-driving global function, improving efficiency, scalability, and commercial performance

Led the digital transformation of the business, aligning marketing, operations, and inspection services.

• Introduced new operational workflows, improving service delivery speed and consistency
• Owned full brand repositioning, including:
  -Messaging
  -Website redevelopment
  -Digital presence
• Improved lead generation through conversion-focused website optimisation
• Implemented AI tools to reduce manual workload and increase productivity
• Introduced structured KPIs and reporting across marketing and operations
• Launched successful TV campaigns across Scottish TV.

Impact: Improved operational efficiency and created a more scalable, performance-driven business model.

Founded and scaled a multi-award-winning B2B marketing agency, delivering full-service marketing solutions to businesses across the UK, with a strong focus on measurable ROI and long-term commercial growth.

• Built the business from the ground up, taking full ownership of strategy, sales, operations, and client delivery
• Scaled company turnover from:
  -£200k in year one
  -£700k in year two
  -£900k in year three
  demonstrating consistent year-on-year growth and strong commercial performance
• Developed and executed multi-channel B2B marketing strategies, including:
  -Paid media
  -LinkedIn and outbound campaigns
  -SEO and content marketing
• Built strong client acquisition channels through referrals, reputation, and performance-driven campaigns, targeting B2B sectors across the UK
• Established a data-driven culture, introducing reporting frameworks to track ROI, optimise campaigns, and improve decision-making
• Managed the full client lifecycle, from initial strategy and onboarding through to long-term retention and account growth
• Built and led a high-performing team, creating a results-driven culture focused on accountability, performance, and client outcomes
• Positioned the agency as a trusted partner for B2B organisations, particularly within construction, engineering, and service-based industries
• Achieved multiple industry awards, strengthening brand credibility and market positioning

Developed a strong foundation in digital, print, and product marketing, operating across media, SaaS, and B2B environments, with a clear focus on aligning marketing activity to commercial outcomes.

• Delivered digital and print marketing campaigns for major media organisations including The Herald and Newsquest, improving client visibility, engagement, and lead generation across multiple sectors
• Managed and optimised paid media campaigns (Google Ads, PPC), alongside SEO and content strategies, consistently improving performance, cost efficiency, and ROI
• Worked closely with commercial and sales teams to ensure all marketing activity aligned with client revenue objectives and campaign performance targets
• Held responsibility as Marketing Manager at ePOS Hybrid, owning product marketing for new launches, including:
  -Go-to-market strategy
  -Messaging and positioning
  -Campaign execution across digital channels
  -Sales enablement support
• Supported product rollouts by aligning marketing with sales strategy and customer acquisition goals, ensuring strong market entry and lead generation
• Built strong client and internal stakeholder relationships, acting as a trusted point of contact for marketing performance and growth initiatives
• Gained hands-on experience across both agency and in-house environments, developing a well-rounded understanding of marketing execution, product marketing, and commercial alignment

Established a well-rounded foundation across digital, print, and product marketing, with early exposure to aligning marketing with revenue — forming the base for progression into leadership and global roles.