Dale Hollingworth
Summary
Innovative Digital Marketing Specialist with a proven track record in boosting e-commerce performance and ensuring website security. Skilled in website management, analytics, social ads, PPC, and advanced marketing strategies. Adaptable self-starter and collaborative team player, always ready to tackle new challenges and elevate digital experiences.
Overview
3
3
years of post-secondary education
Work history
Digital Marketing Executive
MyWorkwear
Telford
11 2023 - Current
- Achieved back-to-back record-breaking ad sales in August and September 2024, growing ad revenue by 160% from January 2023 levels.
- Increased high-quality website traffic by 15% through SEO aligned with Google’s EEAT guidelines, driving consistent audience growth since January 2024.
- Designed and executed a data-driven marketing plan that led to record monthly sales across social, PPC, and web channels.
- Awarded Employee of the Month twice within 12 Months, including in October for delivering peak performance and maximizing ROI across all ad channels.
- Enhanced conversion rates through A/B testing and user behavior analysis on product pages, resulting in improved engagement and purchase intent.
- Led and optimised PPC and social campaigns with data-driven insights, refining targeting and tracking key metrics to ensure strong ROI.
Marketing & Operations Co-Ordinator
Cloud Construct
Telford
05 2023 - 11 2023
- Developed and executed data-driven, multi-channel marketing strategies, utilising market research and analytics to identify consumer needs, optimise campaign performance, and explore new marketing channels for expanded audience reach.
- Managed and optimised digital channels, including social media, email, SEO, and PPC, while producing compelling, high-quality content through tools like Photoshop.
- Enhanced operational efficiency, standardising procedures, automating manual tasks, and streamlining the supply chain to ensure timely product delivery and reduce costs.
- Conducted audits and resolved bottlenecks through cross-team collaboration, identifying areas for improvement and implementing process optimisation strategies.
- Monitored market trends and competitor activities, ensuring strategies were aligned with legal and industry compliance while maintaining a competitive edge.
Technical Operations Manager
XPO IT Services
Telford
01 2023 - 05 2023
- Managed network security and system performance using Windows Server and Azure, ensuring data integrity and optimising resource utilisation across the organisation.
- Maintained data confidentiality by implementing advanced encryption protocols and monitoring network access to prevent unauthorised entry.
- Developed and enforced secure network access policies, conducting regular vulnerability assessments and audits to ensure compliance with industry standards.
- Performed scheduled system updates, patches, and routine maintenance on Windows Server and Azure environments to maintain peak performance and security.
- Provided technical guidance to staff on optimising network resources, enhancing their ability to effectively utilise cloud infrastructure and on-premise systems.
Commercial Trading Manager
XPO IT Services
Telford
04 2021 - 01 2023
- Spearheaded sales growth and brand elevation through the development and execution of high-impact, data-driven marketing strategies and customer-centric initiatives.
- Architected and delivered targeted, performance-optimised marketing campaigns, driving substantial revenue growth while ensuring alignment with broader business goals.
- Champion of a customer-first philosophy, embedding customer insights and feedback into every facet of service delivery and brand communication.
- Streamlined marketing processes, identifying and resolving operational inefficiencies to maximise resource allocation and campaign effectiveness.
- Single-handedly managed and executed multi-channel campaigns, ensuring consistent brand messaging and optimising results across all platforms.
- Enhanced brand visibility and digital footprint, driving significant increases in website traffic and brand awareness through innovative campaigns.
- Directed creative development for marketing assets, including hands-on design work in Photoshop, ensuring a cohesive and compelling brand narrative.
- Collaborated cross-functionally with sales teams, co-developing and implementing strategies focused on revenue growth and market expansion.
Purchasing & Marketing Specialist
XPO IT Services
Telford
06 2016 - 03 2021
- Managed a diverse range of marketing activities, from mailings to online campaigns, contributing to significant sales growth and operational improvements
- Launched and maintained targeted email campaigns
- Improved business operations through strategic marketing plans
- Oversaw online marketing initiatives for company advancements.
IT Administration Apprentice
XPO IT Services
Telford
09 2015 - 06 2016
- Rapidly assimilated practical skills in project management, IT systems, and administrative tasks, contributing effectively to the team
- Managed and presented weekly project documentation
- Assisted in optimising IT systems and infrastructure
- Helped implement a system for technical troubleshooting
- Acted as a supportive point of contact in Administration
- Assisted in supply ordering and inventory management.
Education
BSc (Honours) Natural Sciences - Astronomy & Plantery
Open University
09/2022 - Current
Various AS-Levels -
New College Telford
01/2013 - 01/2014
GCSEs -
Madeley Academy
01/2008 - 01/2013
Advanced Digital Strategy -
Digital Marketing Institute
08/2024 - 10/2024
Certified Digital Marketing - undefined
Meta
2024.03 - 2024.03
The Complete SEO Course From Beginner To Professional - undefined
Udemy
2024.03 -
Cyber Security - undefined
IBM
2024.02 -
UX Design, Adobe - undefined
Udemy
2023.05 - 2023.09
Data Analytics - undefined
Google
2023.01 - 2023.01
CS50s Programming with Python - undefined
edX
2023.01 - 2023.04
Advanced Google Adwords - undefined
Google
2021.07 - 2023.08
Custom
Currently pursuing a BSc (Honours) in Natural Sciences (Astronomy and Planetary Science), driven by a deep passion for space and scientific exploration. Avid follower of football and ice hockey, appreciating the strategy and teamwork in both sports. Engaged in scouting and tactical assessment through PFSA courses, expanding my analytical skills across fields.
Timeline
Certified Digital Marketing - undefined
Meta
2024.03 - 2024.03
The Complete SEO Course From Beginner To Professional - undefined
Udemy
2024.03 -
Cyber Security - undefined
IBM
2024.02 -
UX Design, Adobe - undefined
Udemy
2023.05 - 2023.09
Data Analytics - undefined
Google
2023.01 - 2023.01
CS50s Programming with Python - undefined
edX
2023.01 - 2023.04
Advanced Google Adwords - undefined
Google
2021.07 - 2023.08
Digital Marketing Executive
MyWorkwear
11 2023 - Current
Marketing & Operations Co-Ordinator
Cloud Construct
05 2023 - 11 2023
Technical Operations Manager
XPO IT Services
01 2023 - 05 2023
Commercial Trading Manager
XPO IT Services
04 2021 - 01 2023
Purchasing & Marketing Specialist
XPO IT Services
06 2016 - 03 2021
IT Administration Apprentice
XPO IT Services
09 2015 - 06 2016
BSc (Honours) Natural Sciences - Astronomy & Plantery
Open University
09/2022 - Current
Various AS-Levels -
New College Telford
01/2013 - 01/2014
GCSEs -
Madeley Academy
01/2008 - 01/2013
Advanced Digital Strategy -
Digital Marketing Institute
08/2024 - 10/2024