Daisy Osborne

Partnerships Account Coordinator
Carlton Football Club
06/2023 – 12/2024

• Managed day-to-day relationships with AFL, AFLW, and corporate and community partnership portfolios (across 14 accounts).
• Continuously collaborated with key partners to deliver strategic objectives and ensure mutually agreed success metrics were met.
• Led planning, execution, and reporting of partnership strategies, ensuring seamless delivery of contracted benefits, mitigating risks, and driving campaign results.
• Effectively communicated results and campaign performance with both internal teams and external partners, ensuring alignment with their goals and deliverables.
• Coordinated with internal stakeholders to align partnership objectives and deliverables, enhancing value for both the Club and its partners.
• Directed partner activations, including campaign management, player appearances, brand activations, digital campaigns and partner events.
• Maintained detailed work-in-progress (WIP) meetings to ensure alignment with partners’ goals and deliverables, keeping partners informed and engaged throughout the process.
• Developed reports and insights, including marketing strategies and campaign performance, to provide recommendations that supported partner growth and decision-making.
• Managed budgets and forecasting for allocated partners, ensuring financial accuracy in expense tracking and invoicing.
• Worked closely with internal and external stakeholders to identify target audiences and tailored strategies to drive outcomes, utilizing tools like YouGov to inform decisions.

Key Achievements

• Delivered measurable outcomes through strategic partner initiatives and enhanced partner satisfaction by exceeding expectations.
• Identified upselling opportunities, driving additional revenue through partnership expansions and optimisations.
• Streamlined reporting processes, offering partners valuable insights that improved decision-making and contributed to long-term success.
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• Oversaw the management of multiple projects, ensuring seamless organization and operational efficiency.
• Proactively identified and resolved potential issues before they escalated, mitigating risks and preventing significant disruptions.
• Actively pursued new growth opportunities while maintaining a strong focus on core responsibilities and objectives.
• Enhanced workflow efficiency by implementing strategic process improvements that streamlined operations.
• Optimized lead generation efforts by executing targeted and data-driven marketing campaigns.
• Designed and developed visually compelling landing pages, effectively driving customer acquisition and engagement.
• Performed regular database maintenance and optimization, significantly improving overall system performance and reliability.
• Monitored and analyzed industry trends, integrating relevant insights into the development of an informed social media strategy.
• Created and curated engaging online content, fostering increased customer interaction and enhancing brand presence.

• Cultivated and nurtured strong client relationships, focusing on enhancing customer loyalty and retention through tailored engagement strategies.
• Monitored industry trends and competitor activity, using insights to refine sales strategies and maintain a competitive edge in the marketplace.
• Proactively generated new leads and identified sales opportunities, contributing to significant revenue growth and expanding the customer base.
• Developed and executed strategic cross-promotion campaigns with both new and existing partners, leveraging collaborative sales and marketing initiatives to maximize revenue potential.