Partnerships Account Coordinator
Carlton Football Club
06/2023 – 12/2024
- Managed day-to-day relationships with AFL, AFLW, and corporate and community partnership portfolios (across 14 accounts).
- Continuously collaborated with key partners to deliver strategic objectives and ensure mutually agreed success metrics were met.
- Led planning, execution, and reporting of partnership strategies, ensuring seamless delivery of contracted benefits, mitigating risks, and driving campaign results.
- Effectively communicated results and campaign performance with both internal teams and external partners, ensuring alignment with their goals and deliverables.
- Coordinated with internal stakeholders to align partnership objectives and deliverables, enhancing value for both the Club and its partners.
- Directed partner activations, including campaign management, player appearances, brand activations, digital campaigns and partner events.
- Maintained detailed work-in-progress (WIP) meetings to ensure alignment with partners’ goals and deliverables, keeping partners informed and engaged throughout the process.
- Developed reports and insights, including marketing strategies and campaign performance, to provide recommendations that supported partner growth and decision-making.
- Managed budgets and forecasting for allocated partners, ensuring financial accuracy in expense tracking and invoicing.
- Worked closely with internal and external stakeholders to identify target audiences and tailored strategies to drive outcomes, utilizing tools like YouGov to inform decisions.
Key Achievements
- Delivered measurable outcomes through strategic partner initiatives and enhanced partner satisfaction by exceeding expectations.
- Identified upselling opportunities, driving additional revenue through partnership expansions and optimisations.
- Streamlined reporting processes, offering partners valuable insights that improved decision-making and contributed to long-term success.