Summary
Overview
Work History
Education
Skills
References
Timeline
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Daisy Osborne

Daisy Osborne

Islington,London

Summary

I take pride in my ability to understand businesses, their consumer landscape, and how to strategically leverage assets to achieve their goals effectively.

By building strong connections both internally and externally, I can recommend tailored solutions that drive revenue growth while ensuring client needs are met.

My adaptability, combined with a deep understanding of consumer behaviour, allows me to deliver targeted support and foster long-term loyalty through impactful and results-driven interactions. I am committed to delivering exceptional value and ensuring successful, sustainable outcomes for both clients and teams.

Overview

3
3
years of professional experience
1
1
year of post-secondary education

Work History

Partnerships Account Coordinator

Carlton Football Club
Melbourne, Victoria
06.2023 - 12.2024

Partnerships Account Coordinator
Carlton Football Club
06/2023 – 12/2024

  • Managed day-to-day relationships with AFL, AFLW, and corporate and community partnership portfolios (across 14 accounts).
  • Continuously collaborated with key partners to deliver strategic objectives and ensure mutually agreed success metrics were met.
  • Led planning, execution, and reporting of partnership strategies, ensuring seamless delivery of contracted benefits, mitigating risks, and driving campaign results.
  • Effectively communicated results and campaign performance with both internal teams and external partners, ensuring alignment with their goals and deliverables.
  • Coordinated with internal stakeholders to align partnership objectives and deliverables, enhancing value for both the Club and its partners.
  • Directed partner activations, including campaign management, player appearances, brand activations, digital campaigns and partner events.
  • Maintained detailed work-in-progress (WIP) meetings to ensure alignment with partners’ goals and deliverables, keeping partners informed and engaged throughout the process.
  • Developed reports and insights, including marketing strategies and campaign performance, to provide recommendations that supported partner growth and decision-making.
  • Managed budgets and forecasting for allocated partners, ensuring financial accuracy in expense tracking and invoicing.
  • Worked closely with internal and external stakeholders to identify target audiences and tailored strategies to drive outcomes, utilizing tools like YouGov to inform decisions.

Key Achievements

  • Delivered measurable outcomes through strategic partner initiatives and enhanced partner satisfaction by exceeding expectations.
  • Identified upselling opportunities, driving additional revenue through partnership expansions and optimisations.
  • Streamlined reporting processes, offering partners valuable insights that improved decision-making and contributed to long-term success.

Marketing and Student Experience Coordinator

Carlton Football Club
Melbourne, Victoria
07.2022 - 05.2023
  • Oversaw the management of multiple projects, ensuring seamless organization and operational efficiency.
  • Proactively identified and resolved potential issues before they escalated, mitigating risks and preventing significant disruptions.
  • Actively pursued new growth opportunities while maintaining a strong focus on core responsibilities and objectives.
  • Enhanced workflow efficiency by implementing strategic process improvements that streamlined operations.
  • Optimized lead generation efforts by executing targeted and data-driven marketing campaigns.
  • Designed and developed visually compelling landing pages, effectively driving customer acquisition and engagement.
  • Performed regular database maintenance and optimization, significantly improving overall system performance and reliability.
  • Monitored and analyzed industry trends, integrating relevant insights into the development of an informed social media strategy.
  • Created and curated engaging online content, fostering increased customer interaction and enhancing brand presence.

Membership Sales Officer

Carlton Football Club
Melbourne, Victoria
01.2022 - 07.2022
  • Cultivated and nurtured strong client relationships, focusing on enhancing customer loyalty and retention through tailored engagement strategies.
  • Monitored industry trends and competitor activity, using insights to refine sales strategies and maintain a competitive edge in the marketplace.
  • Proactively generated new leads and identified sales opportunities, contributing to significant revenue growth and expanding the customer base.
  • Developed and executed strategic cross-promotion campaigns with both new and existing partners, leveraging collaborative sales and marketing initiatives to maximize revenue potential.

Education

Diploma of Higher Education - Elite Sport Business

La Trobe University
Melbourne, Victoria
03.2021 - 09.2021

Skills

  • Team oversight
  • Access People Planner
  • Invoice processing
  • Logistical planning
  • Administrative support
  • Financial risk analysis
  • Organisational change
  • Positive attitude
  • Person-centred practise
  • Customer service orientation
  • Deadline management
  • Crisis management
  • Customer rapport
  • Project Management
  • Strategic thinking
  • Emotional intelligence

References

References available upon request.

Timeline

Partnerships Account Coordinator

Carlton Football Club
06.2023 - 12.2024

Marketing and Student Experience Coordinator

Carlton Football Club
07.2022 - 05.2023

Membership Sales Officer

Carlton Football Club
01.2022 - 07.2022

Diploma of Higher Education - Elite Sport Business

La Trobe University
03.2021 - 09.2021
Daisy Osborne