Open To Work
DAISY CRANE
Weybridge
Summary
Strategic Account Manager with over 17 years of experience in the Meetings industry. Demonstrated success in driving revenue growth, enhancing client satisfaction, and improving policy adoption. Proficient in cross-functional collaboration and process optimization. Bilingual in English and Portuguese, with intermediate Spanish skills.
Overview
14
14
years of professional experience
Work History
Senior Manager M&E Strategy
Reed & Mackay
London
02.2025 - Current
- Surpassed annual M&E sales target in Year 1, driving significant revenue growth.
- Led cross-sales M&E strategy for Navan clients based in EMEA and AUS.
- Oversaw CRM system enhancing efficiency of sales processes.
- Developed robust network of contacts within target countries for future expansion.
- Collaborated with marketing teams to design impactful regional campaigns.
- Established pricing models that optimize profits while meeting customer needs.
- Educated clients on product offerings through consultations, fostering strong client relationships.
Head of Groups & MICE Sales
Edyn Group
08.2024 - 11.2024
- Developed Meetings & Events brand concept for Locke Hotels.
- Implemented SOPs for group and meeting bookings to enhance efficiency.
- Negotiated preferred partnerships with leading MICE agencies to expand reach.
- Attended trade shows, fam trips, and client events to promote brand visibility.
Senior Global Account Manager
American Express GBT Meetings & Events
02.2023 - 07.2024
- Overarching responsibility for Global Strategic meetings management program and Travel for Meetings for a Pharmaceutical/Medical client
- Main point of contact for client's Meetings category leads/ Global Travel & Meetings Director
- PnL >$12M across 42 countries (EMEA and APAC); 320 FTE
- Focus on increasing market share via RFPs (number of countries managed)
- Key stakeholder engagement via quarterly business reviews
- Monitor track to goal KPIs: Savings; NPS; SLA; Cvent data accuracy
- Direct line management of 4 Regional Operations Managers
- Manage and optimise preferred supplier agreements
- Collaboration with business partners from legal; pricing; travel for meetings
- RFP life cycle management: pricing negotiations; preparing written proposal and attending pitch meetings
- Compile and analyse data to showcase trends; spend and savings
- Supporting on negotiations and operational delivery of high spend and/or complex meetings and events
- Collaborate with Business Travel
- Achievements: Award nomination: 'Exceptional leadership award'; 'Trusted client advisor'; 'Extraordinary individual value contribution'.
Business Development Manager
Travel Partner Network
02.2022 - 02.2023
- Main point of contact for designated portfolio of 9 partner agencies in EU
- Managing partner financials/pricing and incremental revenue opportunities
- Cross team collaboration: Business Travel and M&E; implementation; Pricing; Product deployment; Sales
- Supporting client bids and renewals
- Facilitating compliance; partners training and service issue escalations
EMEA Strategic and Operations Account Manager
American Express GBT Meetings & Events
01.2019 - 01.2022
- Stakeholder management, focus on increase program adoption
- Working closely with procurement Leads- continuously reviewing Meetings Strategy, Business Plan, and improvement opportunities.
- Responsible to track resources performance against estimated PO
- Monitoring and improving client SLA's; KPI's and Data Accuracy
- MI reporting and QBR data compilation and delivery
- Global Operations Teams coaching & Development.
UK&I Account Manager for a Pharmaceutical client
American Express GBT Meetings & Events
01.2016 - 01.2018
- Effectively manage staff allocation via matrix to increase profitability- 8 FTE.
- Auditing data accuracy and SLA's as per client KPI's
- Stakeholder engagement resulted in program growth; increased adoptions and drove cross selling opportunities.
- Commission collection project: increased commission collection by 50%
Venue Sourcing Team Leader
BCD M&E (Grass Roots)
01.2013 - 01.2016
- Leadership of the implant team of 4 staff members at a Professional Services company.
- Responsible for team workload allocation; monitoring client satisfaction; SLA; KPI's.
- Supplier management.
- Work closely with procurement and Head of Events to promote in house venue sourcing and events team.
Venue Sourcing Manager
BCD M&E
London
01.2012 - 01.2013
- Implementation of the venue sourcing team.
- Creating SOPs, SLAs, and work with the Cvent technology team to create a bespoke MRF and RFP.
- Venue finding; rates and contract T&Cs negotiation for a variety of clients from retailing to Law firms.
- Supplier enablement manager.
Education
Bachelor's degree -
Hospitality Management School
Porto, Portugal01.2004
Skills
- Expertise in Microsoft applications
- Cvent Marketplace expertise
- Proficient with Google for Business
- Knowledge of Concur, Neo, and Navan
Expense management systems
Travel and expense reporting - Salesforce expertise
Languages
- English, Bilingual
- Portuguese, Bilingual
- Spanish, Intermediate
Languages
English
Proficient (C2)
C2
Portuguese
Native
Native
Spanish
Intermediate (B1)
B1
Work Preference
Job Search Status
Open to workWork Type
Full TimeContract WorkLocation Preference
RemoteSalary Range
£70000/yr - £86000/yrTimeline
Senior Manager M&E Strategy
Reed & Mackay
02.2025 - Current
Head of Groups & MICE Sales
Edyn Group
08.2024 - 11.2024
Senior Global Account Manager
American Express GBT Meetings & Events
02.2023 - 07.2024
Business Development Manager
Travel Partner Network
02.2022 - 02.2023
EMEA Strategic and Operations Account Manager
American Express GBT Meetings & Events
01.2019 - 01.2022
UK&I Account Manager for a Pharmaceutical client
American Express GBT Meetings & Events
01.2016 - 01.2018
Venue Sourcing Team Leader
BCD M&E (Grass Roots)
01.2013 - 01.2016
Venue Sourcing Manager
BCD M&E
01.2012 - 01.2013
Bachelor's degree -
Hospitality Management School