DAISY COOMBES
Dalston,London
Summary
A results-driven and dynamic Senior Creative Marketing Professional with over 10 years of experience in the home and lifestyle sector. Specialising in brand transformation, I possess a keen ability to breathe new life into brands, repositioning them for success in competitive markets. My expertise extends to effectively managing cross-functional teams of creatives and marketers, including photographers, graphic designers, copywriters, and packaging designers, to deliver cohesive and impactful campaigns. With a strong focus on both B2B and D2C sales, I have consistently driven revenue growth and fostered strong customer relationships. Combining strategic thinking with a passion for creativity, I am adept at crafting innovative marketing strategies that elevate brands and exceed business objectives.
Overview
10
10
years of professional experience
Work history
Head of Brand
Sass & Belle
London
01.2023 - Current
Taking on the Head of Brand role in an official capacity - continuing many of the responsibilities of Marketing Manager.
- Reporting directly to the Managing Director and heading up the wider Brand & Marketing Department; made up of the Marketing and Product Design teams
- Driving B2B and D2C sales whilst owning the Brand Strategy.
- Signing off of all marketing and content creation across the business: Photography, graphics, packaging, website and tone of voice.
- Creation of unique brand moments for Trade and Retail customers.
Marketing Manager - Brand & Creative
Sass & Belle
London
09.2018 - 01.2023
Joined the business at the start of a period of significant change, as the company aimed to reposition from a small goods manufacturer to a gift and homeware brand
- Management - The first Marketing hire: Built and mentored the Marketing team.
- Brand Identity- Overhauled the visual identity of the company whilst building and implementing all marketing and creative processes from the ground up. Results: Increased customer acquisition, brand loyalty, and overall improved brand reputation.
- Events – Directing end-to-end global trade show and events schedules. Results: 300% increase in new customers and record orders taken at trade events.
- Customer Retention – Developing and applying a B2B customer loyalty scheme; segmenting customers through their shopping behaviour and business needs. Results: Increased retention and AOV through targeted marketing campaigns.
Creative Manager - Brand & Marketing
Venom LTD
08.2015 - 09.2018
Overseeing all creative content for brands under the Venom umbrella as well as licensed partner brands in the lifestyle, tech, and home sector. Including product, packaging, websites, POS, events, and trade shows.
- Working in partnership with global brands to bring products to market - Orla Kiely, Cath Kidston, ASOS, Sony, North Face and More…
- Rebrand - Brand overhaul and replatforming of B2B and D2C website. Results: Conversion rate of 6% up from 0.5%
Marketing & Design Executive
Venom LTD
07.2013 - 07.2015
Producing digital and printed marketing campaign materials in-line with Brand Guidelines
Education
BA(Hons) - Fashion Promotion
University of the Creative Arts
2012
Skills
- Brand - Creating and owning Brand Strategies and Activation Developing Brand Guidelines and Values to be adhered to across product, packaging, photography, copy, graphics, and all other comms
- Strategy - Creating and implementing the Brand, Marketing and Creative strategies across businesses during periods of significant change Increasing revenue whilst acting as Brand Guardian
- Campaign Management - Owning the planning and execution of all content creation across Trade and Retail channels
- People Management - Currently managing and mentoring a team of eight across Brand, Marketing and Design
- Events - Directing end-to-end global trade show and events schedules
- Adobe CC - In-depth knowledge of Adobe Photoshop, InDesign, Illustrator and Acrobat
- Sketchup Pro - Can produce 3D environmental designs for events and interior spaces
- Sustainability - Implementing and leading The Sustainability Committee; holding the company and staff accountable for their eco-promises
Timeline
Head of Brand
Sass & Belle
01.2023 - Current
Marketing Manager - Brand & Creative
Sass & Belle
09.2018 - 01.2023
Creative Manager - Brand & Marketing
Venom LTD
08.2015 - 09.2018
Marketing & Design Executive
Venom LTD
07.2013 - 07.2015
BA(Hons) - Fashion Promotion
University of the Creative Arts