Summary
Overview
Work history
Skills
Timeline
Dai Lewis

Dai Lewis

Brynna

Summary

I am a creative and logical B2B & B2C marketer with experience at a corporate company, fast growth SME and at start-ups. I have a wide variety of skills and knowledge that I can transfer into your company.


Many of my experiences cover multi million pound TV & OOH Advertising campaigns, Event Marketing, Social Media Influencer Marketing and Sponsorship Marketing as well as utilising other online and offline channels. I have a very holistic approach to the Marketing function and adapt my skillset based on the company's strategy and targets.


I have the experience, energy, enthusiasm and confidence to drive your Marketing Strategy and achieve amazing things together.

Overview

8
8
years of professional experience

Work history

Marketing Lead

Stable
Cardiff
03.2022 - Current
  • Launched a new Marketing department, setting up structures, processes, workflows, budgets and strategies.
  • Developed a Lead Generation tracker through the use of Dynamics in Microsoft.
  • Owned all Creative asset creation, messaging & positioning through an internal collaborative approach.
  • Grown, trained and managed a team of young Marketers.
  • Led development of Event & Awards strategies which have resulted in bursary sponsorships and award wins.
  • Launched a company wide rebrand with focus on TOV, messaging and Brand Personality.
  • Developed a Campaign calendar with key focus on growing the awareness, recognition and consideration of the Stable brand through the targeted industries.

Marketing, Design & Campaign Manager

Lovetovisit.com
Cardiff
10.2021 - 02.2022
  • Managed a team of five Marketing juniors and provided much needed training and support.
  • Set processes in place for work flows which have helped the organisation and structure of the business.
  • Lead the design work for banner ads, leaflets and other Marketing collateral.
  • Built and maintained relationships with external partners and agencies.
  • Worked closely with key stakeholders from each pillar of the business to ensure a flow and close connection across the company in an open and collaborative manner.


Marketing Manager

Who Knows Wins
Cardiff
04.2019 - 10.2021
  • Led the end-to-end multi channel Marketing strategy that took the product to launch
  • Rebranded the visual and communications identity
  • Developed an internal team covering Digital & Comms and managed external Media & Design agencies
  • Controlled and distributed budgets across all Marketing channels to acquire business objectives and key KPIs
  • Project management of advertising campaigns & product initiatives with internal and external resources to drive acquisition targets at a lower than industry benchmark

Brand, Advertising & Marketing Comms Manager

GoCompare
Newport
06.2016 - 11.2018
  • Delivered advertising campaigns from brief to launch, focusing on TV, Radio, OOH & Print
  • Managed and approved all use of branding across the business
  • Responsible for tracking multi million pound budgets
  • Tracked the performance of all advertising campaigns, running full analysis and reports on the results to better inform future campaigns
  • Planned, communicated and delivered cross-channel campaigns & promotions bringing together internal collaboration across the business
  • Managed internal and external relationships across a wide variety of teams
  • Managed the delivery of the company wide GoCompare rebrand
  • Led the creation & launch of the weflip brand

Skills

Start-up Experience

Brand & Advertising

Creative Planning

End-to-end ATL Campaigns

B2B/B2C/D2C

Budget Management

Event Marketing

Influencer Marketing

Stakeholder Relationships

Managing & Coaching a Marketing Team

Project Management

Cross Channel Campaigns

Work to High Pressured Tight Deadlines

External Supplier Management

Analytical Research

Timeline

Marketing Lead - Stable
03.2022 - Current
Marketing, Design & Campaign Manager - Lovetovisit.com
10.2021 - 02.2022
Marketing Manager - Who Knows Wins
04.2019 - 10.2021
Brand, Advertising & Marketing Comms Manager - GoCompare
06.2016 - 11.2018

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Dai Lewis