DAFNE MENDOZA
London,UK
Summary
Strategic and commercially driven marketing leader with 10+ years of experience scaling brands, driving go-to-market strategy, and supporting revenue growth across deep-tech, telecom, and helping global organisations including L’Oréal, Nespresso, and Coca-Cola to enhance their messaging, best social media practices and advising on data-driven trends.
Proven track record of partnering with CEOs and commercial teams to translate complex technologies into compelling market propositions that drive pipeline, partnerships, and investment. Currently leading marketing at a deep tech UK-based telecom innovator, contributing to industry growth aligned with national priorities in future telecommunications.
Recognised for influencing sector-wide challenges including talent attraction, industry positioning, and diversity, through appointment to the UKTIN Talent Advisory Board.
Combines strategic leadership, commercial impact, and hands-on execution across brand, PR, digital ecosystems, and industry engagement.
Overview
20
20
years of professional experience
1
1
Certification
Work history
Head of Marketing
Weaver Labs
London, UK
2022.07 - 2026.04
- Lead and scale the entire marketing function, defining strategy across brand, communications, digital, and industry engagement.
- Play a central role in shaping and executing the go-to-market (GTM) strategy, working directly with the CEO and sales leadership to drive pipeline generation, partnerships, and deal conversion.
- Act as a strategic partner to the CEO, supporting commercial positioning, investor narrative, and market expansion.
- Collaborate closely with sales to develop client-facing messaging, proposals, and positioning, directly contributing to closing new business and strategic partnerships.
- Built and own the full brand ecosystem from the ground up, including identity, messaging, and market positioning.
- Independently lead all event strategy and execution, including speaking engagements, industry positioning, and company representation.
- Drive thought leadership and content strategy, publishing organic articles and insights to position the company within telecom and innovation ecosystems.
- Lead PR and communications, strengthening visibility across industry channels.
- Key Achievements:
- Organically grew community from 1,443 to 53,000+ (3,572% increase), significantly expanding brand visibility and engagement.
- Contributed to $312,768 in fundraising (2023) by supporting investor engagement, narrative development, and community growth.
- Delivered presence across 70+ industry events in the last 4 years, strengthening market positioning and partnerships.
- Coordinated 60+ high-profile speaking engagements for the CEO (including MWC, Connected Britain, Soccerex), elevating executive and brand visibility.
- Expanded marketing into non-traditional channels (e.g., crypto and Telegram communities), unlocking new investor audiences and funding opportunities.
Social Media Manager
BRIJJ
Bristol
2021.06 - 2022.06
- Defined and executed the company’s digital identity and social media strategy, including audience segmentation and messaging.
- Supported lead generation initiatives through targeted content and campaigns.
- Delivered KPI tracking, reporting, and optimisation through analytics and social listening.
Freelance Social Media Strategist
MediaMonks
2021.03 - 2021.11
- Led development of a global social media strategy for CEMEX.
- Advised Nespresso on luxury brand positioning and benchmarking.
- Contributed to L’Oréal’s brand book, defining global best practices.
Digital Consultant
LLYC
Mexico City
2018.11 - 2020.11
- Delivered data-driven digital strategies focused on brand reputation, awareness, and lead generation.
- Created thought leadership content for CEOs and global brands, including Coca-Cola LATAM.
- Led the Brandwatch function for LATAM, driving advanced analytics and performance insights.
SOCIAL MEDIA MANAGER
LIVE 13.5
MEXICO CITY
2017.06 - 2018.11
- Led social media strategy and execution across multiple brands (Live 13.5º, Academia LIVE, Project UP), driving audience growth and engagement across key platforms.
- Planned and optimised paid and organic campaigns, leveraging audience segmentation, performance data, and market insights to improve results and support lead generation.
- Developed content and positioning strategies, providing creative direction and managing community engagement, partnerships, and performance reporting.
Senior PR Executive
Entourage
Mexico City
2006.01 - 2017.05
- Delivered 30+ press releases and 100+ media placements within 17 months.
- Led PR for major LATAM brands including Energizer, Schick, and Banana Boat.
- Managed teams, media relations, and large-scale brand activations.
Education
MSc - Digital Marketing
University of the West of England
BristolMBA -
Universidad del Tepeyac
Mexico CityBSc - Communication Sciences
Universidad La Salle
Mexico CitySkills
- Go-To-Market Strategy (GTM)
- Revenue & Investment-Driven Marketing
- Marketing Leadership & Function Building
- Brand Strategy & Positioning
- B2B & Deep-Tech Marketing
- Strategic Partnerships & Fundraising Support
- PR, Media & Thought Leadership
- Event Strategy & Industry Influence
- Digital Ecosystems & Community Growth
- Policy, Talent & Industry Engagement
NON-EXECUTIVE POSITIONS
Member – UKTIN Talent Advisory Group
2023 – Present
- Advise on talent strategy within the UK telecom sector, addressing critical skills shortages aligned with the UK Wireless Infrastructure Strategy.
- Contribute to national initiatives focused on attracting next-generation talent into telecom, AI, and emerging technologies.
- Participate in high-level discussions with organisations including DSIT, Ofcom, and techUK.
- Led discussions on talent engagement alongside senior industry leaders (e.g. Ericsson UK leadership).
Impact:
- Contributing to reshaping telecom’s positioning to improve talent attraction, diversity, and industry accessibility.
Certification
Brandwatch Expert Certification
Timeline
Head of Marketing
Weaver Labs
2022.07 - 2026.04
Social Media Manager
BRIJJ
2021.06 - 2022.06
Freelance Social Media Strategist
MediaMonks
2021.03 - 2021.11
Digital Consultant
LLYC
2018.11 - 2020.11
SOCIAL MEDIA MANAGER
LIVE 13.5
2017.06 - 2018.11
Senior PR Executive
Entourage
2006.01 - 2017.05
MSc - Digital Marketing
University of the West of England
MBA -
Universidad del Tepeyac
BSc - Communication Sciences
Universidad La Salle